Data Deep Dive: The
Enterprise Blockchain
Is the Blockchain Really Over,
Or Just Getting Started?
Bitcoin Price Chart
Search popularity for “blockchain”
The ICO Boom, Then . . .
$0B
$8B
$15B
$23B
$30B
0
300
600
900
1,200
2015 2016 2017 2018
# of ICOS Total Raised
$21.5
$6.6
$0.9$0.0
1,075
453
51
77
51
453
1,075
Source: CoinSchedule
. . . and Now
Source: CoinSchedule
Still an Electricity Hog
(enough to power 4.3 million homes)
Where’s the Beef?
“A particular concern, given the amount of money and
time spent, is that little of substance has been
achieved. Of the many use cases, a large number are
still at the idea stage, while others are in development
but with no output.
The bottom line is that despite billions of
dollars of investment, and nearly as many
headlines, evidence for a practical scalable use
for blockchain is thin on the ground.”
—McKinsey report on Blockchain,
January 2019
And Yet The Technology Is Real,
Progress Is Being Made. . .
Across corporations, startups,
protocols, + platforms
Let’s Take A Step Back and
Assess The Situation
• Hundreds of Projects + Startups
• Attracting lots of technical talent
• Solves many thorny problems around trust + transparency
• Growing set of industry use cases
A 2018 Deloitte Survey of
enterprise executives:
• 84% believe blockchain technology will
eventually become mainstream
• 74% believe there is a compelling
business case for blockchain
Source: Deloitte
43% consider blockchain a
critical priority
Source: Deloitte
What is the Blockchain?
A. Distributed Ledger
B. Distributed Database
C. Decentralized Trust Network
D. All of the Above
When is the blockchain the
right answer?
• When trust is difficult or expensive to achieve
• There is a real business problem
• Complex transactions or inefficient business processes
• Coordination between multiple parties is involved
• A business network exists
• Assets or rights are being transferred
When is the blockchain
NOT the answer?
When centralized trust or current technologies already work!
“Blockchain is Silicon Valley raising the pirate flag
again and doing something interesting and slightly
dangerous and subversive.” —Chris Dixon
The Blockchain is a Return
to Permissionless Innovation
(What made the Internet Great in the first place)
The Big Debate: Permissioned
vs. Permissionless
“Decentralizing the network secures it. If you run a highly permissioned
system where you control the nodes, you are merely opening with the same
single point of failure weaknesses already inherent in non-blockchain
centralized systems we have today.” —Dustin Dreifuerst
Most Enterprises Are Going
With Permissioned Blockchains
Source: Deloitte
“Cryptocurrencies—coins and tokens built into specific
blockchains—provide a way to incentivize individuals
and groups to participate in, maintain, and build
services.” —Chris Dixon
Tokens and Services
Can tokens do for cloud-based services
what open source did for software?
Where is Blockchain Being
Used?
Source: Deloitte
Low-Hanging Fruit
Source: Deloitte
Trade Finance
Identity/Know Your Customer (KYC)
Health Data
Supply Chain
Insurance
Loyalty Programs
Food Safety
Provenance
Distributed Energy
Digital Identity Services
Digital Asset Management
Royalty Payment Distribution
Cross-Border Payments
Smart Contracts
Custody & Asset Tracking
Transaction Settlements
Regulatory Compliance
IoT Machine-as-a-Service
Patient data ownership
Medical data aggregation
Insurance claims clearing
Clinical supply chains
Provider credentials
Value-based care payments
Industry Pilots
Source: Deloitte
Label-as-a-service for protecting the
supply chain with tamper-evident labels
Buhler—Tracking crops from Farm to ForkInsurewave/Maersk—Marine insurance
Royalty payments to game publishers
Rezjet—Payment reconciliation for online travel
The U.S. is lagging adoption
Source: Deloitte
How Can Your Company
Get Started?
1. Find the blockchain enthusiasts inside your company
2. Ask them to help identify problems that can be solved with the blockchain
3. Find the right tools and technologies for your industry
4. Join a consortium
5. Start a pilot
Big Company Platforms
Check Out These Enterprise
Blockchain Startups
Research More Blockchain
Startups on the Traction Platform
2019 Traction Tech Council
Agenda

Deep dive: enterprise blockchain

  • 1.
    Data Deep Dive:The Enterprise Blockchain
  • 2.
    Is the BlockchainReally Over, Or Just Getting Started?
  • 3.
    Bitcoin Price Chart Searchpopularity for “blockchain”
  • 4.
    The ICO Boom,Then . . . $0B $8B $15B $23B $30B 0 300 600 900 1,200 2015 2016 2017 2018 # of ICOS Total Raised $21.5 $6.6 $0.9$0.0 1,075 453 51 77 51 453 1,075 Source: CoinSchedule
  • 5.
    . . .and Now Source: CoinSchedule
  • 6.
    Still an ElectricityHog (enough to power 4.3 million homes)
  • 7.
    Where’s the Beef? “Aparticular concern, given the amount of money and time spent, is that little of substance has been achieved. Of the many use cases, a large number are still at the idea stage, while others are in development but with no output. The bottom line is that despite billions of dollars of investment, and nearly as many headlines, evidence for a practical scalable use for blockchain is thin on the ground.” —McKinsey report on Blockchain, January 2019
  • 8.
    And Yet TheTechnology Is Real, Progress Is Being Made. . .
  • 9.
  • 10.
    Let’s Take AStep Back and Assess The Situation • Hundreds of Projects + Startups • Attracting lots of technical talent • Solves many thorny problems around trust + transparency • Growing set of industry use cases
  • 11.
    A 2018 DeloitteSurvey of enterprise executives: • 84% believe blockchain technology will eventually become mainstream • 74% believe there is a compelling business case for blockchain Source: Deloitte
  • 12.
    43% consider blockchaina critical priority Source: Deloitte
  • 13.
    What is theBlockchain? A. Distributed Ledger B. Distributed Database C. Decentralized Trust Network D. All of the Above
  • 14.
    When is theblockchain the right answer? • When trust is difficult or expensive to achieve • There is a real business problem • Complex transactions or inefficient business processes • Coordination between multiple parties is involved • A business network exists • Assets or rights are being transferred
  • 15.
    When is theblockchain NOT the answer? When centralized trust or current technologies already work!
  • 16.
    “Blockchain is SiliconValley raising the pirate flag again and doing something interesting and slightly dangerous and subversive.” —Chris Dixon The Blockchain is a Return to Permissionless Innovation (What made the Internet Great in the first place)
  • 17.
    The Big Debate:Permissioned vs. Permissionless “Decentralizing the network secures it. If you run a highly permissioned system where you control the nodes, you are merely opening with the same single point of failure weaknesses already inherent in non-blockchain centralized systems we have today.” —Dustin Dreifuerst
  • 18.
    Most Enterprises AreGoing With Permissioned Blockchains Source: Deloitte
  • 19.
    “Cryptocurrencies—coins and tokensbuilt into specific blockchains—provide a way to incentivize individuals and groups to participate in, maintain, and build services.” —Chris Dixon Tokens and Services Can tokens do for cloud-based services what open source did for software?
  • 20.
    Where is BlockchainBeing Used? Source: Deloitte
  • 21.
    Low-Hanging Fruit Source: Deloitte TradeFinance Identity/Know Your Customer (KYC) Health Data Supply Chain Insurance Loyalty Programs Food Safety Provenance Distributed Energy Digital Identity Services Digital Asset Management Royalty Payment Distribution Cross-Border Payments Smart Contracts Custody & Asset Tracking Transaction Settlements Regulatory Compliance IoT Machine-as-a-Service Patient data ownership Medical data aggregation Insurance claims clearing Clinical supply chains Provider credentials Value-based care payments
  • 22.
    Industry Pilots Source: Deloitte Label-as-a-servicefor protecting the supply chain with tamper-evident labels Buhler—Tracking crops from Farm to ForkInsurewave/Maersk—Marine insurance Royalty payments to game publishers Rezjet—Payment reconciliation for online travel
  • 23.
    The U.S. islagging adoption Source: Deloitte
  • 24.
    How Can YourCompany Get Started? 1. Find the blockchain enthusiasts inside your company 2. Ask them to help identify problems that can be solved with the blockchain 3. Find the right tools and technologies for your industry 4. Join a consortium 5. Start a pilot
  • 25.
  • 26.
    Check Out TheseEnterprise Blockchain Startups
  • 27.
    Research More Blockchain Startupson the Traction Platform
  • 28.
    2019 Traction TechCouncil Agenda