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Competing in a platform world
The document discusses strategies for companies to compete in a digital ecosystem dominated by major tech players. It highlights the importance of partnerships, understanding business models, and the emergence of different roles within ecosystems, such as orchestrators and equal partners. Recommendations include building a technology foundation and leveraging brand strength to attract customers and partners.
Competing in a platform world
- 1. 0 CONFIDENTIAL ANDPROPRIETARY I © 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Get more value from your webinar experience While you wait for our webinar to begin Connect with us Download the presentation A PDF is available for download in the Attachments tab Submit your questions Have questions for the analyst? Submit them in the Questions tab. Visit gartner.com/webinars Share the Gartner webinar calendar with your colleagues. A PDF is available for download in the Attachments tab Rate and comment on your experience To keep up to date on Gartner’s webinars @Vickier0729 Vickie Romanchuk Follow Gartner @Gartner_Inc Gartner Technical difficulties? Email gartnerwebinars@gartner.com The best way to listen to our webinars is through your computer Ensure your device speakers are on for the best audio option.
- 2. Competing In APlatform World Daryl Plummer Vice President & Gartner Fellow 20 years at Gartner, 35 years industry experience He is chief of research for cloud computing and a primary analyst covering multiple cloud topics, business process management, SOA and Web technologies. For a broader insight into Gartner you can find us: @Gartner_inc on Twitter and Gartner on LinkedIn. @DarylPlummer https://www.linkedin.com/in/darylplummer
- 3. 2 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. Digitalize
- 4. 3 © 2016Gartner, Inc. and/or its affiliates. All rights reserved.
- 5. 4 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. Cars Home Hospital Cities Physical Factory Transportation Fitness Financial Payment Equities Stored Value Credit Loans Savings Utilities Healthcare Health Insurance Already DigitalLegacy Twin Digital Twin Connected Home Connected Bank Blockchain-Based Financial Service Social Networks Media Gaming Apps Digital Advertising Search Digital Business Leads to New Digital Competition Industrial Internet Smart City Connected Healthcare Connected Insurance Connected Car
- 6. 5 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. OEMs Connected Home Connected Health/Self Connected Automobile Brands, Goods Wearables, MedTech OEMs APIs Thing Plumbing Apps & Software This Is What Enterprises “Hope” Will Happen APIs APIs
- 7. 6 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. OEMs Connected Home Connected Health/Self Connected Automobile Brands, Goods Wearables, MedTech OEMs APIs Thing Plumbing Apps & Software This Is What Enterprises (Should) Fear Will Happen APIs APIs Hub/Aggregator “Apps” Apple Health Google Now & Nest Apple CarPlay
- 8. 7 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. To Fear, Or Not? Cortana , tell me when patient Smith’s temperature is above 37c
- 9. 8 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. Amazon Echo Can Already Do This AND Buy Laundry via Voice Commands Amazon Echo Now Supports IFTTT Trigger Commands http://www.pcmag.com/article2/0,2817,2495553,00.asp
- 10. 9 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. All roads lead to … Products, Cars, Hospitals, Factories, Cities Apps & Software “Single Face-to- customer” Consumer & Employee Platforms & Plumbing
- 11. 10 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. Facebook, Messenger Payments Alipay, Alipay Wallet, Yu'e Bao, MYbank. Amazon Payments, Amazon Wallet, Amazon Coins, Amazon Local Register Tenpay, QQ Wallet, WeChat Pay, WeBank Google Wallet, Android Pay, Pony Express, Google Payment Apple Pay, Apple ID Venmo, Paydiant, Braintree, PayPal It's Already Happening in the Financial Services Industries "The Walled Garden of Existing Ecosystems Is Unsustainable" Source: Deutsche Bank, June 2015
- 12. 11 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. Compete Against Digital Giants "Become the ecosystem" 2 1 "If you can't beat them, join them" Join With Digital Giants
- 13. 12 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. 1 "If you can't beat them, join them" Join With Digital Giants Compete Against Digital Giants "Become the ecosystem" 2
- 14. 13 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. "If You Can't Beat Them, Join Them" GM MyLink pre-2016 GM MyLink post-2016 Audi Buick Cadillac Chevrolet Citroën Ferrari Ford GMC Honda Hyundai Mercedes Mitsubishi Opel Porsche Peugeot Seat Škoda Suzuki Volkswagen Volvo
- 15. 14 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. Partnerships Are Already Forming to Pre-empt the Market "The Epic customer community, which provides care to over 170 million patients a year, will be able to use HealthKit through Epic's MyChart application — the most used patient portal in the U.S." http://venturebeat.com/2014/09/17/ehr-giant-epic-explains-how-it-will-bring-apple-healthkit-data-to-doctors/
- 16. 15 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. Public transportation has been at forefront of mashups "Google Maps for Transit is a truly innovative marriage of information and infrastructure. It is a perfect example of how the public and private sectors can partner together to benefit us all -- and it didn't cost New York taxpayers a penny…” - New York Governor David A. Paterson (2008-2010) http://maps.google.com/help/maps/mapcontent/transit/Source: Google Maps
- 17. 16 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. Points to consider when aligning WITH Digital Giants: 1. Be clear about the business model – even if no money is exchanged with digital ecosystem leaders. – E.g. you may get something for free (technology & access to customers) but you will give up some of the customer relationship & data. 2. Join multiple ecosystems – although not all. – Go where the your customers go. Pick the top 2 ecosystems in your industry/geography. 3. Set boundaries for how far you will let the Digital Giants overlap your space – E.g currently GM Mylink only allows Apple CarPlay to handle phone and media functions. Will GM allow Apple to access telematics functions?
- 18. 17 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. 1 "If you can't beat them, join them" Join With Digital Giants Compete Against Digital Giants "Become the ecosystem" 2
- 19. 18 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. Compete Against Digital Giants "Become the ecosystem" 2 1 "If you can't beat them, join them" Join With Digital Giants
- 20. 19 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. "We'll Acquire Ecosystems" — Under Armour
- 21. 20 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. "We Will Create an Open/Better Ecosystem" CES 2016: Toyota snubs Apple and Google on car tech - Financial Times.com http://www.ft.com/intl/cms/s/0/76f043e2-b2b0-11e5-b147-e5e5bba42e51.html#axzz3wOaU3WyN
- 22. 21 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. "Join Our Ecosystem and Benefit From Our Know-How" Source: www.wsj.com/articles/goldman-sachs-to-give-out-secret-sauce-on-trading-1439371800
- 23. 22 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. Do You Have What It Takes To Be A Digital Ecosystem? 1. Leverage your very strong brand or captive audience to attract a critical mass of customers and ecosystem partners 2. Digitalize goods, services or value so that it can be aggregated, traded and shared. 3. Be a leader that enforces standards, quality, and rules of engagement in the ecosystem. 4. Create a simple and consistent experience that aggregates many disparate parts for customers. 5. Create fertile ground for multi-sided markets. Ecosystems employ more than supply/demand style markets.
- 24. 23 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. #GartnerSYM 23 CONFIDENTIAL AND PROPRIETARY | © 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it’s affiliates. What competitive dynamics will exist in B2B, Enterprise, and Industrial ecosystems?
- 25. 24 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. Three Major Roles Will Emerge In B2B Ecosystems Orchestrator Equal Partner Middle Man “We need to work together. I will lead the ecosystem” “We need to work together. We will equally agree and contribute” “We bring together sellers, buyers - and anyone who contributes for the win of all.”
- 26. 25 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. #GartnerSYM 25 CONFIDENTIAL AND PROPRIETARY | © 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it’s affiliates. Orchestrator “We need to work together. I will lead the ecosystem”
- 27. 26 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. Smart Cities Benefit From An Orchestrator
- 28. 27 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. Supply Chains Benefit From An Orchestrator Ecosystems Platform Enterprise Customers CustomersSuppliers Customer’s Customer 3rd party supplier Supplier’s Supplier
- 29. 28 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. #GartnerSYM 28 CONFIDENTIAL AND PROPRIETARY | © 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it’s affiliates. Equal Partners “We need to work together. We will equally agree and contribute”
- 30. 29 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. Equal Partners: “Let’s agree on blockchain uses & tech” Goldman Sachs, JP Morgan, Credit Suisse, Barclays, Commonwealth Bank of Australia, State Street, RBS, BBVA, UBS, BNY Mellon, Mitsubishi UFJ Financial Group, Citigroup, Commerzbank, National Australia Bank, Royal Bank of Canada, SEB, Societe Generale, Toronto-Dominion Bank, Bank of America, Deutsche Bank, Morgan Stanley, HSBC, BNP Paribas, Canadian Imperial Bank of Commerce, ING Bank, Macquarie Bank, Wells Fargo & Co, Mizuho Bank, Nordea Bank, UniCredit, BMO Financial Group, Danske Bank, Intesa Sanpaolo, Natixis, Nomura, Northern Trust, OP Financial Group, Banco Santander, Scotiabank, Sumitomo Mitsui Banking Corporation, US Bancorp and Westpac Banking Corporation
- 31. 30 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. Equal Partners? On Time Arrival/Departure & Save Costs Airline Aircraft Maker Aircraft Engine Airport Air Traffic Control Gate Catering Fuel Crew Aircraft Airspace Traffic Luggage Luggage Operations Runway availability Avionics Turbine Diagnostics
- 32. 31 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. #GartnerSYM 31 CONFIDENTIAL AND PROPRIETARY | © 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it’s affiliates. Middle Man (aka Platform Business, Network Business, Ecosystem Business) “We bring together sellers, buyers, and anyone who contributes for the win of all.”
- 33. 32 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. Yard Club: Renting Idle Equipment Source: www.yardlcub.com
- 34. 33 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. Multi-sided Market Styles Seller Buyer 0 0 1 2 n 1 2 n Buyer 1You Buyer 1Seller 1 You Two sided platform Value chain (aka One-sided platform) YouSeller 1 Value chain (aka One-sided platform) Buyer 1Seller 1 PayPal Advert iser Seller 1 You BuyerSeller eBay Three sided platform (Multiple Buyers) E.g. eBay Hotel You Buyer 1 Airline Travel Three sided platform (Multiple sellers) e.g. Travel platforms e.g. PayPal, credit card No seller/buyer market Advertiser You Consu mer Handset Maker Android App Developer N-sided platform
- 35. 34 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. Employees Partners Customers Information Systems Platform Customer Experience Platform IoT Platform Ecosystems Platform Things Build A Foundation For Ecosystems Customer Portal & Apps Supplier Portal & Apps Customer- facing & Public APIs API Management Software Enterprise- run Ecosystems Industry-run Ecosystems Partner- facing Public APIs Data & Analytics Platform
- 36. 35 © 2016Gartner, Inc. and/or its affiliates. All rights reserved. #GartnerSYM 35 CONFIDENTIAL AND PROPRIETARY | © 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner and ITxpo are registered trademarks of Gartner, Inc. or it’s affiliates. Recommendations: Build the technology foundation for ecosystems 1 2 Technology Business Forecast the emergence of ecosystems In your industry
- 37. 36 CONFIDENTIAL ANDPROPRIETARY I © 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Exclusive complimentary piece of research Architect Digital Platforms to Deliver Business Value and Outcomes Digital business platforms empower flexible and dynamic digital business. To architect a digital business platform, CIOs must guide their business and IT peers to take a business-driven, outside-in approach. Watch the recording here Competing in a Platform World Get more value from your webinar experience Free Research Watch Replay
- 38. 37 CONFIDENTIAL ANDPROPRIETARY I © 2016 Gartner, Inc. and/or its affiliates. All rights reserved. Download the presentation A PDF is available for download in the Attachments tab Visit gartner.com/webinars Share the Gartner webinar calendar with your colleagues. A PDF is available for download in the Attachments tab Rate and comment on your experience Thank you — Don’t forget To keep up to date on Gartner’s webinars @Vickier0729 Vickie Romanchuk Follow Gartner @Gartner_Inc Gartner Technical difficulties? Email gartnerwebinars@gartner.com Download our monthly webinars A PDF is available for download in the Attachments tab Connect with us Get more value from your webinar experience