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Cloud Computing Webinar
This document provides an overview of cloud computing including market drivers, services, architecture, delivery models, deployment models, benefits, and concerns. Key points include: - Cloud computing is driven by cost savings, scalability, and flexibility benefits over traditional IT. The market is growing rapidly and projected to reach $150 billion by 2013. - Common cloud services include SaaS, PaaS, and IaaS. SaaS provides applications, PaaS provides development platforms, and IaaS provides infrastructure resources. - Cloud computing uses a shared pool of configurable computing resources that can be accessed over the internet on-demand in a self-service manner. Resources are metered and elastic. - Common
Cloud Computing Webinar
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- 2. Cloud Computing Agenda: Cloud Computing – Market drivers and Concept Cloud Computing Services – Example Services / features of Cloud Computing Typical Cloud Computing high level Architecture Client Business Needs/Problem Areas Sales Strategy Pricing – Example Accenture CES CloudFoundry Google AppEngine Force.com Client Business Needs/Problem Areas Sales Strategy Pricing – Example Accenture CES 2 2
- 3. Cloud Computing INTRODUCTION TOCloud Computing: – Cloud Computing – Market drivers and Concept – Cloud Computing Services – Example – Services / features of Cloud Computing – Typical Cloud Computing high level Architecture 3 3
- 4. • IDC forecasts net new IT growth in 2012 is $30.8B – 75% is on-premises growth and 25% is IT Cloud services growth • Gartner estimates the current market for cloud service is $46 billion – By 2013, the market will reach $150.1 billion with 26.5% CAGR – Cloud application services evolving from SaaS are almost two time the market for pure system infrastructure • CODA Research projects: – 7% of all IT spend will be on cloud services by 2015, up from 4% in 2008 – Half of all IT spend will be on cloud services by 2019 – Cloud service revenue will be US $200 bn by 2015, & US $450 bn by 2019 – Over half (55%) of organisations will be extensively using cloud services by 2015 4
- 5. Cloud Computing isa model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability and is composed of five essential characteristics, three delivery models, and four deployment models”. The key attributes “usually” associated with Cloud Computing e Multi-tenant – the ability to process the needs of multiple users with shared resources in a dynamic and transparent fashion Elastic and Scalable – resources can expand and contract as needed Metered/Rented – some manner of “pay for only what you use” f Self-Provisioned – “self check-in” at least to some degree n Internet based – accessible using internet technology, usually over the public Internet i X as a Service – the details/concerns of implementation are abstracted for the customer 5
- 6. Applications run on hosted servers as a service. A cloud is used in network diagrams to depict the Internet. 6
- 7. With cloud computing, other companies host your applications A cloud computing network diagram 7
- 8. Delivery Models Software as a Service (SaaS) eployment Models Platform as a Service (PaaS) Private Cloud Infrastructure as a Service Public Cloud (IaaS) Hybrid Cloud Five Characteristics: On Demand Service Ubiquitous Network Access Location Independent Resource Pooling Rapid Elasticity Measured Service 8
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- 10. • Lowers some costs through reduced labor & hardware – Shift non-mission critical workloads out of expensive Data Center Environments • Increase Application Standardization through PaaS and SaaS deployment • Simplify and lower costs associated with Disaster Recovery • Transition from Capital Expense to Operating Expense 10
- 11. – Software asa Service (SaaS): Software deployment model SaaS Examples: whereby a provider licenses an • Gov-Apps, Internet Services application to customers for use as • Blogging/Surveys/Twitter, Social Networking • Information/Knowledge Sharing (Wiki) a service on demand • Communication (e-mail), Collaboration (e-meeting) • Productivity Tools (office) • Enterprise Resource Planning (ERP) – Platform as a service (PaaS): Optimized IT and developer tools PaaS Examples: • Application Development, Data, Workflow, etc. offered through Platform as a • Security Services (Single Sign-On, Authentication, etc.) Service (PaaS) for Database and • Database Management Testing Environments • Directory Services IaaS Examples: – Infrastructure as a Service • Mainframes, Servers, Storage • IT Facilities/Hosting Services (IaaS): On-demand, highly scalable Computing, Storage and Hosting Services 11
- 12. What Services Who Uses It Why use it? are available Business Users EMail, Office To complete Automation, CRM, business tasks Website Testing, Wiki, Blog, Virtual Desktop … SaaS Developers and Service and Create or Deployers application test, deploy PaaS development, integration and applications and services deployment for users IaaS System Managers Virtual machines, Create operating systems, platforms for message queues, service and networks, storage, application CPU, memory, test, backup services development, integration and deployment 12 12
- 13. PRIVATE CLOUD Operated solely for an organization. PUBLIC CLOUD HYBRID CLOUD Made available to the Composition of two or more clouds general public or a large (private, community, or public) that industry group and is remain unique entities but are bound together by standardized or owned by an proprietary technology that enables organization selling data and application portability cloud services. 13
- 14. 72% cited Securityconcerns 34% selected Integration issues 14% cited TCO 8% none of the above NONE TCO INTEGRATION SECURITY Results from 90 respondents, IDC online survey taken 25 June 2009, Webinar - Cloud Computing Security: Protecting your Data in the Cloud 14
- 15. Significant Cost Reduction - Computing available at a fraction of the cost, eliminate upfront capital expenditures and dramatically reduce administrative burden on IT resources Increased Flexibility - on-demand computing across technologies, business solutions and large ecosystems of providers, reducing time to implement new solutions from months to days Elastic Scalability - scale up or down instantaneously based on actual consumption and pay for only what is used Rich Business Tools - Unlock tools and capabilities offered within the industry that significantly increase time to market and offer rich functionality Tap Free Market Innovation - expose Government Data and Applications to enable a 3rd Party open-source development community 15
- 16. Consider the benefitsof Cloud Computing in a proposal when you see: Software or hardware Large capital migrations and Projects that need to be upgrades deployed rapidly infrastructure costs and low (Email Migration) (Wikis, Blogs) data sensitivity (Data Centers) Projects that need to scale massively up or Projects that require a great New development for down with demand deal of Government IT public or low data (Tax season) infrastructure management sensitivity projects (Web Presence) 16
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- 18. What will ultimatelybe delivered to users? Email, messaging apps, productivity tools = Software as a Service (SaaS) • Use cloud-based applications to enable improved productivity, cost reduction, and ubiquity of services • Example: web-based email solutions, allowing functionality such as web folders 18
- 19. User Tools Software as a Service (SaaS) / Applications Application User/ Admin Reporting & Integration Portal Analytics Citizen Engagement Productivity Enterprise Apps Business Svcs Wikis / Blogs Email / IM Customer / Apps Core Mission Account Social Networking Virtual Desktop Mgmt Analytic Apps API’s Tools Legacy Apps Website Hosting Office Automation User Profile (Mainframes) Cloud Services Workflow Mgmt Data Mgmt Engine Platform as a Testing Developer Order Mgmt Reporting Service (PaaS) Database Tools Tools EAI Directory Knowledge DBMS Mobile Trouble Services Mgmt Device Mgmt Integration Billing / Infrastructure as a Virtual Data Invoice Storage Migration Service (IaaS) Machines Tracking Tools Product Web Servers Server Hosting ETL Catalog Service Mgmt & Service Inventory QoS Utilization App Perf DR / Operations SLA Mgmt Provisioning Provisioning Mgmt Mgmt Monitoring Monitoring Backup Mgmt Core Foundational Capabilities Security & Auditing & Data/Network Certification & Authentication & Data Privacy Data Privacy Security Compliance Authorization Accounting Data Center Routers / Internet Hosting LAN/WAN Facilities Firewalls Access Centers 19
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- 21. Customers who requireserver capacity on a subscription basis, “IaaS” offers an elastic computing environment consisting of both virtual and physical servers • Account Setup – Set allocationsFeatures & virtual servers) CPU cores, of (physical Business Issues memory sizes & storage allocation per customer basis. Customer requestor is presented with pre-defined templates allowing minimum and maximum values for the # of cores, memory sizes & storage allocation sizes • Defer and avoid costs • Customer Portal - Self service, on demand provisioning of operating systems • Fix the IT bottleneck with accompanying memory and storage • Map supply and demand more effectively • De-capitalize IT • Reporting o Virtual servers - CPU utilization and amount of memory for the billing period Benefits and Results is monitored and reported o Physical servers - the total # of unique servers, along with the server size • Flexible - Provisioning virtual & physical servers on-demand to (number of cores and amount of memory) used during the billing period is scale-up or scale-out reported • Cost Effective – Move from Capex to Opex, better cash flow, reduced financial risk, greater financial visibility, healthier return • Service Desk - receives and processes incident, change, request, and problem on assets tickets that are submitted through the Self-Service portal or via the RIM • Improved IT performance – IT can focus more on improvement management tools and less on operating IT infrastructure • Infrastructure Management – RIM remotely manages Cloud Computing 21
- 22. • For customerslooking for flexible, resilient, and cost effective computing infrastructure that also need additional management services (Service Desk, RIM) • Addresses customers who require additional servers with standard middleware, on a subscription basis • Ideal for replacement or implementation of a complete, managed application environment Software Cloud Services Platform PaaS Infrastructure IaaS Hardware and Software Infrastructure Components Virtual Resources Physical Resources Service Management and Operations Functions 22
- 23. All the advantagesof IaaS plus additional capabilities for customers who require additional servers with standard middleware, on a subscription basis. • PaaS offers fully functional “stacks”,Features capabilities as IaaS plus additional using basic Business Issues management capabilities: • Defer and avoid costs • Remote Infrastructure Management • Fix the IT bottleneck o Image & Patch Management. • Map supply and demand more o Backup & Restore - Including optional Disk Backup to Tape effectively o Application Availability Services • De-capitalize IT o Application Monitoring and Management o Event Notification • Supported Operating System – Windows 2003 Benefits and Results • Supported Virtualization - VMware All the same benefits of IaaS plus • Simpler deployment of new • Supported Middleware/Applications applications o Apache (Windows 2003 Server Enterprise Edition + Apache v 2.0 + Web Application • Improved IT performance – (TBD by customer) ) No need to manage upgrades, o Tomcat (Windows 2003 Server Enterprise Edition + Tomcat v 5 + Web Application ) patches, and other routine o JBoss (Windows 2003 Server Enterprise Edition + JBoss AS 5.0 + Application ) system maintenance o MySQL (Windows 2003 Server Enterprise Edition + MySQL 5.1 + DB application • Purpose-fit - Multiple application “stacks” are (TBD by customer) ) available to meet specific needs • Management - OS management, maintenance, patch, and configuration management of the middleware application stack 23
- 24. • Attractive tothose seeking to remove non-core applications from on premises environments (reduced labor and capital) • Ability to quickly integrate acquisitions/expand operations • Hosted e-mail, SharePoint and Office Communications Services 24
- 25. For customers lookingto move their Exchange mailboxes outside their data center on a subscription basis, along with SharePoint services and Office Communications Service (OCS) services Features Business Issues • Messaging - Hosted Microsoft Exchange E-mail o Exchange 2007 o Billed by the mailbox o Mailbox Sizes Available: 1 GB, 2 GB, 5 GB • Legacy e-mail environments are often distributed, inefficiently deployed, and o Target market: from several hundred employees with up to 20,000 underutilized mailboxes • Difficulty in meeting compliance and litigation standards as they pertain to digital • Enhanced Communications – Hosted Microsoft Office Communications documents and communications Server o Office Communications Server 2007 o Manages all real-time communications, including instant messaging Benefits and Results (IM) and audio and video conferencing o Powers presence - users can see at a glance if someone is available • Improved Productivity – Enable users in and contact with a click using instant messaging, voice call, or video customer organizations to work together conferencing more efficiently;.Enhanced end-user productivity with presence enabled real-time • Hosted Windows SharePoint Services communication o Hosted Windows SharePoint Services • Improved IT performance – No need to o Hosted team web sites - document & other information sharing manage upgrades, patches, and other o Business application templates delivered as a service routine system maintenance • Reduced Risk – Improved disaster recovery and reliability • Customer Portal - Portal-based provisioning, de-provisioning and management 25
- 26. • Supports virtualdesktops for remote/virtual employees or contractors (customer service, sales, etc) • Flexible scaling enables, growth, seasonal demand support, and failover 26
- 27. Desktop as aservice hosted within the Cloud. Provides enterprise virtual desktop computing as a service via an outsourced subscription model. Features Business Issues • Reduce IT infrastructure costs • VOaaS - Fully functional “office ” environment for a variety of devices and • Provide anywhere, anytime access locations complete with productivity (MS Office or equivalent) and while reducing the number of communications (VOIP, UCaaS) tools physical assets to support end users • Provide data security against • Transformational services - planning, design and implementation of moving increasing threats of viruses, spam, customers to VOaaS and malware • Subscription pricing model - 2-tiered pricing and allocation – Benefits and Results o Tier 1 - commits to a specific # of virtual PCs including memory sizes and • Flexibility - Quick expansion of desktops storage allocation that are reserved for use under the monthly subcription for emergency situations; support fee o Tier 2 – Optional – Monthly reservation fee for an overall upper limit of deployment of desktops to a variety of geographic locations resources that are reserved on an “as needed” basis and paid for if the resources are actually utilized • Cost-effective - Reduction of desktop management, support and maintenance • Customer Portal – Access to VOaaS - customer’s IT administrator will sign on cost; ability to replace high cost, short to the Cloud Computing through a portal and is presented with a set of lived desktop PCs with thin clients templates for deploying desktops • Secure - Centralize data retention; simplify backup and restore; enables DR for desktop environments • Notable features: Administrative access and utilization via portal includes 27
- 28. Platform for applicationsfor social enterprise Features Experiment • What is it – For developing applications using inbuilt social enterprise apps for Web & Mobile • Products - • Check the Partner program o AppForce - Appforce’s provides tools, components, and user interfaces that helps launch new apps. The mobile apps are portable on any mobile device o SiteForce - Siteforce provides integrated Content Management System in the Cloud. Siteforce can be used to build websites and social pages quickly Benefits and Results without the help of IT. The easy to use studio took makes it easier to build websites. The built-in content delivery network, Siteforce delivers fast load times while quickly scaling to increased traffic to the site. o ISVForce – Independent Software Vendor (ISV) can use ISVForce to quickly • Proven infrastructure build & market software products without the concerns on infrastructure , • Easy to use tools to build applications framework or delivery mechanisam • Deployment options for Web & Mobile 28
- 29. Client A is a North American insurance company with annual revenues of $2 billion with approximately 5,000 employees Headquarters in New York, Seattle where IT support responsibility is centralized A centralized datacenter resides at headquarters where most of the company’s applications are managed and hosted The company outsources some IT functions such as service desk and network management, but has been hesitant to outsource application hosting and management due mainly to security concerns The IT director has been interested in utilizing Cloud Computing, but is unsure if it can accommodate their security standards and customized applications The company has experienced rapid growth through acquisition IT has three key initiatives planned 1. Ensuring global access to its Claims Processing application to support its agents 2. Expanding its Insurance Records Inventory and Analysis application (IRIA) to support overall growth 3. Deploying a new standard desktops with support for their remote call center users 29
- 30. Start with CloudTransformation Services Advisory and Assessment Services - Utilize workshops and in-depth analysis to provide the client with strategic guidance on data center transformation initiatives including financial impact and application and infrastructure readiness If Cloud Computing is the recommendation for some of Client’s needs – analysis workloads, address compliance requirements, develop virtualization operational readiness and conduct discovery services Workload Design and Migration transformation services 30
- 31. Typical Cloud Facility Client A Cloud Computing Data Center Virtual Web Server VPN/SSL Client Datacenter Client B Client A Physical Web Server Network A Virtual Web Server Virtual Web Server Client A Virtual Web Server B Virtual Web Server Claims Client A Physical App Server Client A Office Client A Processing Client A Virtual App Server Virtual App Server VPN/SSL A Virtual App Server Application Client A Client B Physical DB Server Client A Virtual DB Server Network Virtual App Server Internet Claims B Virtual App Server SAN Client A Client A Processing Must web-enable applications Client A A Virtual Web Server Storage encryption Remote Application Virtual DB Server • Instead of continuing to deploy in its own datacenter, Client A chooses Secure Cloud Client B to migrate the Claims Processing Application to the cloud using PaaS Virtual DB Server B Virtual DB Server • Standard templates are utilized to create the application environment; A Virtual DB Server Cloud Service provider will monitor and maintain for Client Bottom Line SAN • More expensive: for client and Cloud provider Bottom Line Client A Client B • In-elastic: Unique solution for each application / client Storage encryption SAN Storage encryption • Cost-effective: No hardware acquisition costs, no software licenses • Impractical: Takes significant time and cost to set up and maintain or upgrades to manage, or facilities to lease • Flexible: Easy to scale up or scale out applications and infrastructure • Purpose-fit: Multiple application “stacks” are available to meet specific needs 31
- 32. Secure Cloud CanHelp… Deploy new, advanced services using VOaaS Cloud Computing DataFacility Typical Cloud Center Client A A Virtual Web Server Virtual Web Server VPN/SSL Client A Client B Network B Virtual Web Server Virtual Web Server Office A Virtual App Server Client A Virtual App Server Internet VPN/SSL B Virtual App Server Client B Client A Network Virtual App Server A Virtual Web Server Remote Secure Cloud Must web-enable applications Client A Call Center Virtual DBDB Server B Virtual Server • Client A deploys new Call Center desktops using VOaaS Desktop Client B Virtual DBDB Server A Virtual Server Management Bottom Line Bottom Line SAN • Cost-effective: Reduction of desktop management, support and maintenance cost; • More expensive: for client and Cloud provider SAN Ability to replace high cost, short lived desktop PCs with thin clients Client A Client B • In-elastic: Unique solution for each application / client Storage encryption Storage encryption • Secure: Centralize data retention; simplify backup and restore; enables DR for • Impractical: Takes significant time and cost to set up and maintain desktop environments 32
- 33. The IT transformation • Virtualized • Consolidated • Secured • Business aligned How? • Moving customer’s applications into Cloud, eliminating the need to maintain expensive infrastructure in client’s own datacenter • Shifted desktop management to Virtual Office as a Service for remote users Cloud Result • Fast cycle – results driven • IT focused on business process, not technology • Managed costs – variable more than fixed • Freeing up expensive resources from clients datacenter, making it easier to manage remaining in-house environment 33
- 34. Blend of Subscriptionand Pay-As-You-Go Pricing * Representative pricing - Setup & other fees may also apply 34
- 35. Questions 35
Editor's Notes
- #21 IaaS Paas SaaS BAaaS – Business Application as a Service HCaaS - Hosted Communications and Collaborations Services DaaS - Virtual Desktop as a Service (DaaS) SDaaS - Secure Document Delivery (SDaaS) VOaaS – Virtual Office as Service DRaaS - Disaster Recovery Cloud Services