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Mobile apps and cultural values of Patras
The document discusses mobile applications and their role in enhancing cultural experiences. It notes that mobile apps can be used to virtually visit cultural sites, plan trips, guide visitors during trips through information and media, allow visitors to continue experiencing culture after trips, and influence others. The document then outlines a project by Cytech Ltd. to develop a mobile app and integrate various communication channels to improve access to and engagement with the cultural values of Patras, Greece. It discusses features like virtual visits, pre-trip planning, location-based recommendations, and potential future enhancements like augmented reality, visitor comments, and offers.
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Mobile apps and cultural values of Patras
- 1. MOBILE APPLICATIONS AND CULTURALVALUES OF PATRAS 24 November 2013 >> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr
- 2. >> Cytech Ltd| Science & Technology Park of Crete | www.cytech.gr MOBILE APPS !2 Internet application that run on smartphones and other mobile devices. Mobile applications usually help users by connecting them to Internet services more commonly accessed on desktop or notebook computers, or help them by making it easier to use the Internet on their portable devices.
- 3. >> Cytech Ltd| Science & Technology Park of Crete | www.cytech.gr ABOUT US !3 Mobile Experts 12 years of experience in the mobile technology field. 10 ppl Most of them Developers, sales and marketing Offices in Crete and Athens In the Science and Technology Park of Crete customer base More than 15 customers to 10 different countries like Cameroon, S.Arabia, Colombia, Thailand and of course Greece HAMAC Member of HAMAC and the organisation team for Greece@MWC14
- 4. >> Cytech Ltd| Science & Technology Park of Crete | www.cytech.gr H.A.M.A.C. !4 Hellenic association of Mobile Application Companies More than 80 members with presence in 40 countries Organizer of the Greek pavilion to the largest mobile congress, Mobile World Congress in Barcelona
- 5. !5 >> Cytech Ltd| Science & Technology Park of Crete | MOBILES ARE EVERYWHERE
- 6. >> Cytech Ltd| Science & Technology Park of Crete | www.cytech.gr GREEK MOBILE INTERNET !6 51 49 Mobile Other 25 75 Internet Users Non internet users
- 7. !7 Mobile phone salesin millions >> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr SMART VS FEATURE PHONES 500 0 Q3 2012 Mobile Phones Smartphones 375 250 125 Q3 2013
- 8. 88% of emailsare never opened, 84% of Facebook news feed items aren’t viewed, and 71% of tweets are ignored. But there is one digital communication channel that almost always gets attention: SMS. An amazing 98% of SMS and MMS messages are opened and read by recipients. mobile subscribers Mobile subscribers worldwide will reach 7.0 billion by the end of 2013, 7.5 billion by the end of 2014 and 8.5 billion by the end of 2016. Open Rate Mobile Subscribers 100% 9 75% 8.25 50% 7.5 25% 6.75 S SM itt er Tw ok ai l 0% Fa ce bo !8 SMS Open rate Em >> Cytech Ltd | Science & Technology Park of Crete | www.cytech.gr SOME STATS 6 2013 2014 2015 2016
- 9. >> Cytech Ltd| Science & Technology Park of Crete | www.cytech.gr QR CODES !9 young adults scanned a qr code More than 20% of the young adults in those countries have scanned a QR code 40 France Germany UK US 30 20 10 0 Magazine Poster Mail Packaging
- 10. >> Cytech Ltd| Science & Technology Park of Crete | www.cytech.gr NFC CAPABLE DEVICES !10 5% of the world population. The number of NFC phones shipped will increase 156% in 2013 to a total of 400m devices globally. This means that one third of the smartphones sold globally this year will support NFC. nfc devices
- 11. !11 >> Cytech Ltd| Science & Technology Park of Crete | MOBILE APPS AND CULTURE
- 12. >> Cytech Ltd| Science & Technology Park of Crete | www.cytech.gr MOBILE APPS AND CULTURE !12 1 Virtual Visit 4 After visit cultural product 3 During visit 2 Before visit
- 13. >> Cytech Ltd| Science & Technology Park of Crete | www.cytech.gr MOBILE APPS & CULTURE !13 • virtual visit • Virtual visitor - Uses technology to experience the culture • Mobile application as a guide • BEFORE Visit • Planning and learning • Information about accessibility is necessary and the constant visitors’ complaint
- 14. >> Cytech Ltd| Science & Technology Park of Crete | www.cytech.gr MOBILE APPS & CULTURE !14 • During Visit • All information should be fresh and updated • Visitors need to be able to share all their experience with their friends on social media • High quality media like photos and videos make the experience attractive
- 15. >> Cytech Ltd| Science & Technology Park of Crete | www.cytech.gr MOBILE APPS & CULTURE !15 • after Visit • Mobile app permits visitors to get his experience with him • They should be able to continue getting updated information from home • Incentive to visit again • Influence others to visit
- 16. !16 >> Cytech Ltd| Science & Technology Park of Crete | OUR PROJECT
- 17. >> Cytech Ltd| Science & Technology Park of Crete | www.cytech.gr OUR TEAM !17 VANGELIS — PROJECT MANAGER — Cytech CEO and responsible for the overall qualitative result YIANNIS VICKI — MUSEOLOGIST — — IT EXPERT— — DESIGNER— Content expert for cultural values Mobile application development and technology expert Graphics and concept design XENOPHON
- 18. >> Cytech Ltd| Science & Technology Park of Crete | www.cytech.gr PATRAS CULTURAL VALUES !18 Landmarks Places of worship Museums Archaeological places Places of culture Outdoor monuments Historical squares
- 19. >> Cytech Ltd| Science & Technology Park of Crete | www.cytech.gr COMMUNICATION CHANNELS !19 Cultural value is accessible through different channels, both digital and traditional 1 2 3 4 SIGNAGE SMS QR CODE NFC TAG WELL DESIGNED SIGN WITH INSTRUCTIONS AND INFORMATION SHORT TEXT WITH INFORMATION ABOUT ALL CULTURAL AREAS SCANNABLE CODE LEADS TO MOBILE APP WITH UPTO-DATE INFORMATION 5 5 6 VOICE CALL MOBILE APP FOURSQUARE AUTOMATIC VOICE GUIDE FROM VISITOR’S PHONE ALWAYS FRESH INFO. PERSONALISED EXPERIENCE LOCATION BASED RECOMMENDATIONS AND COMMENTS TAP TO GET MORE INFORMATION ABOUT PATRAS CULTURAL VALUES
- 20. >> Cytech Ltd| Science & Technology Park of Crete | www.cytech.gr MOBILE APPS AND CULTURE !20 Foursquare and comments 4 After visit Mobile App, SMS, QR, NFC, Voice, Signs 1 Virtual Visit cultural product 3 During visit Mobile App 2 Before visit Mobile App
- 21. >> Cytech Ltd| Science & Technology Park of Crete | www.cytech.gr FUTURE EXPLOITATION !21 Visit other places Tickets Mobile Payments Offers After visit communication Service bundling Offers Augmented Reality Future updates Visitors’ comments Just in time and place
- 22. !22 >> Cytech Ltd| Science & Technology Park of Crete | THANK YOU vanton@cytech.gr vanton_cytech