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![[case study]
How a traditional B2B company
generates sales leads via LinkedIn
www.heuvelmarketing.com](https://image.slidesharecdn.com/inbounduksmmcase-121130070340-phpapp01/75/B2B-Lead-Generation-via-LinkedIn-case-study-1-2048.jpg)
![[case study]
How a traditional B2B company
generates sales leads via LinkedIn
www.heuvelmarketing.com](https://crownmelresort.com/image.slidesharecdn.com/inbounduksmmcase-121130070340-phpapp01/75/B2B-Lead-Generation-via-LinkedIn-case-study-1-2048.jpg)
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B2B Lead Generation via LinkedIn [case study]
Colt International provides healthy and safe working conditions in industrial and commercial buildings. They aimed to enhance their brand image and generate more sales leads. Their solution was an inbound marketing strategy using a weekly blog, white papers, and LinkedIn engagement. Their process involved marketing writing blog articles, sales engaging on LinkedIn, and marketing reporting lead data, generating over 150 leads and 2 new building projects.
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B2B Lead Generation via LinkedIn [case study]
- 1. [case study] Howa traditional B2B company generates sales leads via LinkedIn www.heuvelmarketing.com
- 2. Colt International Colt systems provide: healthy and safe working conditions in industrial and commercial buildings www.heuvelmarketing.com
- 3. Main Challenges •Enhance brandimage •Generate more leads for sales www.heuvelmarketing.com
- 4. Buyer Persona The “Green”Architect photocredit: Free Digital Photos www.heuvelmarketing.com
- 5. Solution Inbound marketing strategy: •Writinga weekly blog article •White paper development •LinkedIn engagement www.heuvelmarketing.com
- 6. How they organized www.heuvelmarketing.com
- 7. Step-by-step overview 1. Mktg: Writes blog article 2. Sales: Engagement in LI Groups 3. Mktg: Reports lead data photocredit: Free Digital Photos www.heuvelmarketing.com
- 8. 1. Write aweekly blog article •Best practices: • Keyword (SEO) • Write about problems • Ask for comments • Always end with CTA • LI share button www.heuvelmarketing.com
- 9. 2. LinkedIn Engagement •Best practices: • Use social share button • Share with a question • Post in relevant groups • Always follow up www.heuvelmarketing.com
- 10. Results • 150+ leads •2 building projects (=deals) www.heuvelmarketing.com
- 11. about Heuvel Marketing 1st HubSpot Certified Partner in the Netherlands www.heuvelmarketing.com