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Amazes.me: How to build a personal brand using LinkedIn
David Petherick discusses the importance of LinkedIn and personal branding, emphasizing the platform's role in building networks and showcasing expertise. He offers ten tips for enhancing LinkedIn profiles and five networking strategies to effectively connect with others. The document also emphasizes the necessity of consistency and providing value in online interactions.
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Amazes.me: How to build a personal brand using LinkedIn
- 1. How to builda Personal Brand using LinkedIn David Petherick
- 2. Who is DavidPetherick? • LinkedIn Profile Writer “The Digital Biographer” – Born and bred in Edinburgh – Speaks Russian, Spanish – Co-Founder at NewsBase, 1993 – BBC: ‘World’s first Digital Biographer’ 2007 – Ex UK Editor for The Next Web 2008-9 – Head of Digital at EnergySys, FVL, 2011-14 – I make you visible, legible, credible – @petherick on Twitter
- 3. What’s on forthe next 30 minutes? 1. Why does LinkedIn even matter? 2. Why does “Personal Branding” matter? 3. Ten Tips for a better LinkedIn profile 4. Five Tips for better LinkedIn networking 5. Consistency, consideration, and crap 6. Takeaway: – vip@mzs.es 7. Your questions answered
- 4. 1: Why doesLinkedIn even matter? • 400,000,000 reasons worldwide – 19,000,000 UK Business Professionals here – You need to be in the same room, and talking • What can I do there? – Showcase your expertise – Grow a network of customers, suppliers, friends – Find jobs, opportunities, contacts, advocates • Why should I spend time with it? – Learn about topics you don’t know about – Share your news and content with engaged audience
- 5. 1.2: Why doesLinkedIn even matter?
- 6. 1.3: Why doesLinkedIn even matter?
- 7. 2: Why does“Personal Branding” matter? • Still 400,000,000 reasons – 330,588 people with job title of “Manger” on LinkedIn – You need to be visible and be legible • Try a Google Search for your name – If you’re not on page one, you’re invisible – Is there a consistent, controlled presence? • What do people know you for? – Single idea of what you offer – and the benefits – Easy ways to contact you or buy what you sell
- 8. 2: Why does“Personal Branding” matter?
- 9. 2.1: Why does“Personal Branding” matter?
- 10. 2.2: Why does“Personal Branding” matter? • “LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites.” – Source: Econsultancy – https://sumome.com/stories/linkedin-traffic
- 11. 3: Ten Tipsfor a better LinkedIn profile • 1: Forget your CV – Your summary is key. Brevity, clarity, simplicity. – You’re selling yourself as a useful product • 2: Look good – Get the best headshot that you can. Pay a pro. – Look like you mean business. Dress the part. • 3: Show me the benefits – Tell me why it will benefit me to do business with you - precisely, measurably, and specifically
- 12. 3.2: Ten Tipsfor a better LinkedIn profile • 4: Talk to me – Use sound or video! Talk. The pitch and quality of your voice let me connect with you as a human being. • 5: Use recommendations effectively – Have other people tell me why it benefited them to deal with you. – I can believe them immediately: it's credibility. • 6: Be human... – People buy people, and they buy their loves and passions. – Show people what makes you tick.
- 13. 3.3: Ten Tipsfor a better LinkedIn profile • 7: Tales of the Unexpected – Surprise people with something unusual and fun in your profile. – I can teach you how to read Russian in 75 minutes. • 8: Talk to strangers – Get someone you trust to check your profile. – I’ll do this for you, free. Book a time at mzs.es/talk • 9: Don't bury the lead – Use your headline to introduce your story - and make the reader want to read the full story.
- 14. 3.4: Ten Tipsfor a better LinkedIn profile • 10: Call for action – If you want people to do something, ask them to do it. – For example: – If you found my tips useful, buy me a beer: http://mzs.es/beer – If you want to talk, free, book a call at http://mzs.es/talk • All ten tips are explained in full detail on LinkedIn at http://mzs.es/ttt
- 15. 4: Five Tipsfor better LinkedIn networking • 1: Always personalise connection requests – “I’d like you to join my network on LinkedIn” NO – For example: – “I enjoyed your presentation, and would like to connect to share information” – “I’m interested in expanding my network, and was impressed by the story you told.” – “We’ve not met, but I follow you on Twitter and would like to benefit from your ideas”
- 16. 4.2: Five Tipsfor better LinkedIn networking • 2: Add comments, don’t just ‘like’ things – “Great article!” – “I agree, this is so important David” • 3: Tag people (appropriately) – “I enjoyed your presentation, @David and appreciated what you said about building a network. @Angus also made a great point about connecting” • 4: Don’t just share your own stuff – Be generous and pay attention to others – Updates that are only about you will turn people off
- 17. 4.3: 5 Tipsfor better LinkedIn networking • 5: Use Advanced Search – You can be laser-targeted in who you approach. And do this over and over by saving your search. – Don’t spam or bulk-message. Business is personal.
- 18. 5: Consistency, consideration,and crap • 1: Consistency – Always ensure your updates are self-contained and make sense standing on their own. – It’s OK to repeat yourself. But not too often. – Set up a Company Page. All you need is your own domain. See http://iownmyownname.com • 2: Consideration – Make your information useful, worth sharing, concise, and present it well. Don’t be an amateur, be a pro. – Mention others, acknowledge them, value them • 3: Crap – Don’t publish self-promotional sales crap. Add value.
- 19. 6: Takeaway: Getall this in your inbox • Send one email to brand@mzs.es – You’ll instantly get links to everything mentioned here (plus some bonus material) – You will not be added to any crappy mailing list • You will also get 12% off any of my services – From monthly coaching at £30 a month – To Full ‘Classic Profile Makeover’ at £319 – Full information at amazes.me or, of course – Connect with me on LinkedIn at mzs.es/l
- 20. I’m David Petherick.It was nice to meet you. • I will be around to talk afterwards • LinkedIn: mzs.es/l • Twitter: mzs.es/t @petherick • Let’s talk: mzs.es/talk • Web: amazes.me • Email: david@amazes.me
- 21. Tweet and share: •“Just saw @petherick present about #LinkedIn and he was brilliant.”
- 22. Questions? Don’t beshy. • @petherick • brand@mzs.es • david@amazes.me