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8 METHODS TO PERSONALIZE YOUR APPS
The document outlines eight methods for personalizing apps to enhance user engagement and retention, highlighting the high churn rate of app users. Techniques include remembering user actions, suggesting relevant content, and utilizing location-based notifications. Personalization is emphasized as a key strategy for connecting with users and increasing app usage.
8 METHODS TO PERSONALIZE YOUR APPS
- 1. 8 METHODS TO PERSONALIZE YOUR APPS INUNDER 30 MINUTES
- 2.
- 3. 80% OF ALL APPUSERS CHURN WITHIN 90 DAYS.
- 4. SO HOW DOYOU GET USERS TO LOVE YOU... AND KEEP THEM COMING BACK?
- 5. Personalized app playsan important role in engaging the users. PERSONALIZARION
- 6. HERE ARE THEWAYS TO ACCOMPLISH PERSONALIZATION
- 7. SPOTIFY REMEMBERS THE LAST THEACTION TAKEN WITHIN THE APP, SO USERS CAN JUST PICK RIGHT BACK UP WHERE THEY LEFT OFF. TRACE RECENT ACTION OF USER IT IS A NICE EXPERIENCE TO USERS WHEN AN APP OFFERS SIMILAR OBJECTS THAT WERE LEFT BEHIND IN THE LAST SESSION. IT ADDS MORE TO THE OVERALL EXPERIENCE.
- 8. E C OM M E R C E A P P S A R E D O I N G A G O O D J O B U N D E R T H E P E R S O N A L I Z A T I O N T E C H N I Q U E , T H E S E A P P S K E E P T R A C K O F U S E R S ’ R E C E N T P U R C H A S E S A N D T H E T R A N S A C T I O N T H A T W A S M A D E I N T H E P A S T . GIVE A PREVIEW OF PREVIOUSLY PURCHASED ITEMS In This Area Amazon always Provides the best experience by providing recent user history & past item purchased.
- 9. SEND EMAILS TONOTIFY USERS ABOUT THEIR RECENTLY VIEWED ITEMS CROSS - CHANNEL IS THE BEST WAY TO RE-ENGAGE WITH USERS AND BOOST THE PERSONALIZATION. Glassdoor Used "personalization" very smartly and send relevant emails to the job seekers based on previously searched.
- 10. Send the relevanthappenings based on user’s time zone. it's the perfect way to build user’s faith in the services & increase their engagement. CREATE COMPELLING CONTENT AND SEND THEM AT THE RIGHT POINT OF THE DAY The New York Times did a Superb job by sending messages & notifications about a recent event to be held to get user attention.
- 11. ALLOW SOCIAL SITESLOGIN TO USERS BY USING FACEBOOK SDK ADD FACEBOOK SDK INTO YOUR MOBILE APP FOR BETTER PERSONALIZATION TO PROVIDE AN EASY WAY TO THE USERS FOR SIGNING UP. DRYNC USE TO FACEBOOK SDK AND PROVIDE THE EASIEST WAY TO SIGN UP WITH IN SECONDS, READY TO BUY THE WINE.
- 12. SUGGEST CONTENT BASEDON USER’S PAST DATA BOOSTING ENGAGEMENT IS THE MAIN GOAL OF EVERY MOBILE APP BUILDER & USERS MUST BE SERVED ACCORDINGLY. GENERATE RELEVANT CONTENT WILL HELP BOOST ENGAGEMENT & SESSION TIME. FLIPBOARD DOES A GREAT JOB IN PERSONALIZATION BY PROVIDING HIGHLY RELEVANT CONTENT BASED ON USER INTERESTS.
- 13. BASED ON USER’SLOCATION PUSH MESSAGES CAN BE SENT TO THEM LOCATION BASED MESSAGES ARE A PLEASANT WAY TO TELL USERS, "I HAVE FOUND YOUR LOCATION". PROXIMIT, A BOSTON MBTA TRACKING APP, WORKS FANTASTICALLY TO TELL ABOUT USER’S FAVORITE SPOTS THROUGH PUSH NOTIFICATIONS.
- 14. BERKSHIRE UNIVERSITY |COLLEGE OF ARCHITECTURE BANK OF AMERICA DOES A GREAT JOB BY OPTING THE “PERSONALIZATION” TECHNIQUE. USE A USER'S NAME WHEN YOU CONNECT WITH THEM IF YOU WANT TO WIN, PERSONALIZATION CAN HELP. AS PER THE STRATEGY, TRY ADDRESSING USERS BY THEIR NAMES. IT FEELS SPECIAL TO THEM.
- 15. 8 TECHNIQUES THAT HELPIMPROVE PERSONALIZATION
- 16. WE’VE DONE OURRESEARCH ANALYSIS THAT PERSONALIZATION IS THE NEXT FUTURE.
- 17. FOR MORE DETAILS VISIT APPDEXA.COM