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Get More Bang From Your B2B Blog Posts
The document outlines five easy and low-cost strategies for B2B marketers to maximize the impact of their blog posts, addressing the challenge of content production. Recommended methods include repurposing blog content into Slideshare presentations, videos, podcasts, white papers, and newsletters. Additionally, it suggests forming partnerships to share content, ultimately aimed at improving lead generation and engagement.
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Get More Bang From Your B2B Blog Posts
- 1. BANG! 5 Easy &Low-Cost Ways to Get More From Your B2B Blog Posts
- 2. 64% of B2Bmarketers say their biggest challenge is producing enough content. From the B2B Content Marketing: 2013 Benchmarks, Budgets and Trends – North America report
- 3. How Can YouCreate More Content in Less Time? Repurpose your existing content for different channels and new audiences.
- 4. Why Start WithArticles and Blog Posts? Because you probably already have them.
- 5. 83% of B2Bmarketers are using website articles for content marketing. From the B2B Content Marketing: 2013 Benchmarks, Budgets and Trends – North America report
- 6. Here are 5easy and low-cost ways to increase the value of your website articles or blog posts …
- 7. 1. Turn blogposts into SlideShare presentations.
- 8. SlideShare attracts a businessaudience looking for business content.
- 9. Place opt-in formsin your SlideShare presentations to generate more leads.
- 10. 2. Convert articlesinto videos and share on YouTube, your website, etc.
- 11. Start by turningyour articles into slide presentations …
- 12. Then make avideo of you explaining each slide …
- 13. Finally, share yourvideo on your website, YouTube and your other social channels.
- 14. 3. Turn ablog post into a podcast.
- 15. Avoid reading yourblog post word-for-word (unless you sound like Morgan Freeman).
- 16. For a livelyconversation, have someone interview you about the topic covered in your article.
- 17. 4. Use articlesor blog posts as the foundation for white papers, reports and e-books.
- 18. Do you knowyour next white paper topic?
- 19. Write blog postsabout it now to lay the foundation for your white paper.
- 20. Do you needa topic for a white paper, e-book or report?
- 21. Search your blogfor related articles that you can quickly turn into a longer document.
- 22. 5. Take thestress out of developing a newsletter by filling it with recent articles.
- 23. Your newsletter canbe a digest including the beginning of several articles with links to the full posts.
- 24. If you don’twant subscribers to have to click to finish an article, run a full-length feature instead.
- 25. BONUS TIP! Form partnershipswith others who influence your target audience and agree to share each other’s content.
- 26. Discover the #1Way to Improve the Quality of Your Leads d Download Breakthroughs in B2B Marketing: 3 Big Shifts that Will Help You Generate High-Quality Leads and Increase Your Revenue. Click here to download the FREE report today.
- 27. About the Author d RachelFoster is an award-winning B2B copywriter and owner of Fresh Perspective Copywriting. She helps technology marketers improve their online response rates, clearly communicate complex messages and generate more leads. If you found this presentation helpful, visit www.freshperspectivewriting.com to check out other B2B marketing resources and see what’s new on the Fresh Marketing Blog.