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This document provides 11 tactics for building links that will withstand future changes in search engine algorithms. The tactics include finding influencers and content creators to build relationships with, guest posting on top industry blogs, creating in-depth content to leverage the skyscraper technique, buying expired domains, conducting industry surveys, advertising on highly ranked blogs, turning brand mentions into backlinks, being included in industry newsletters, monitoring competitors' link building, and sponsoring local events and groups. The overall message is that focusing on relationship building and creating valuable content are key to future-proof link building.
















