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01.Introduction to Tourism and Development
The document provides an introduction and outline for a course on tourism and development. It discusses key topics that will be covered in the course including definitions of tourism, the tourism industry and its components, tourism resources and impacts, and the roles of government, businesses and communities in tourism development. An overview of the course schedule, assignments and grading is also provided.
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01.Introduction to Tourism and Development
- 1. Session 1. Introductionto Tourism and Development Ramon Benedicto A. Alampay, Ph.D. Asian Institute of Management
- 2. Outline of theSession Introductions and expectation-setting Faculty Students The Course Roadmap Course Outline Grading system Reading Pack Case studies Final Paper Introduction to Tourism
- 3. Who are you?Where are you from? What do you do? Have you worked with tourism before? How do you see this course in relation to your own development career and interests? Hello!
- 4. Tourism & DevelopmentCourse Outline
- 5. Schedule Mondays, Wednesdays,Fridays 2:00 - 4:50 PM, First Philippine Holdings Case Room Exceptions: Today June 29 July 1
- 6. Marking Scheme CaseStudies = 20% Nam Ha Ecotourism Project ( 01 July ) Donsol. Whale Shark Tourism ( 02 July ) Ifugao Rice Terraces ( 07 July ) Kerala’s Approach to Tourism Development ( 09 July ) National Parks Conservation Association ( 16 July ) Group Paper and Presentation ( 19 July ) = 20% Final Exam (given 14 July , due on 16 July ) = 40% Class Participation = 20% TOTAL = 100%
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- 8. Tourism The UnitedNations World Tourism Organization (UNWTO) defines tourism as the act of: "...travelling to and staying in places outside a person’s usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited.”
- 9. TOURISM = TRAVELTO A DESTINATION DESTINATION TOURISTS ACCESS Tourism is the social phenomenon or industry involving PEOPLE (MARKETS ) who, for purposes (MOTIVATIONS) other than remuneration… TRAVEL (by land, air, or sea)… to PLACES (DESTINATIONS) other than their usual environment (place of residence). Visitor markets = overnight tourists + excursionists visiting for the day If tourists cannot get to the destination, no one can appreciate whatever it is that the place has to offer Determined by the travelers’ motivations for going on the trip. Different destinations for different motives.
- 10. TOURISTS The demandfor tourism businesses is local. It is a derived demand that comes from the demand for a given destination/location Generally, tourists choose the destination first. Then, they decide what to do at the destination. If nobody visits, there is no business for the spa at the destination. ACCESS Poor accessibility means smaller market for local tourist businesses New infrastructure and transport services represent market opportunities. DESTINATION Tourism businesses have a vested interest in sustaining the quality of attractions, as well as in cooperating to promote the destination. Attractions are pull factors that draw visitors to the destination. Attractions give visitors the reasons for choosing a particular destination over other choices.
- 11. The destination offersATTRACTIONS and ACTIVITIES that the tourists wish to experience. Tourism Development = Destination Development ATTRACTIONS ACTIVITIES Natural, Historical, Cultural, & Socio-Economic, Resources DESTINATION DEVELOPMENT uses the natural and cultural resources of the place to build tourist attractions and activities.
- 12. The Basic Resources for Tourism Development Destination development will have inevitable impacts on these resources Natural Cultural and Historical Social Economic Land and water features Natural ecosystems Flora and fauna etc. Archaeological sites Old cities and buildings Historic places Festivals Food Art and music Lifestyles Relationships Education Religion etc. Business activity Livelihoods Products and services etc.
- 13. Development can havepositive and negative impacts on tourism resources Tourism can conserve and enhance. It can also deplete, destroy, or damage.
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- 15. To fully experiencethe attractions and activities, tourists will require a whole range of products and services at the destination. OTHER SERVICES INTERNAL TRANSPORTATION FOOD & BEVERAGE TRAVEL & TOURS ACCOMMODATIONS ATTRACTIONS ACTIVITIES Natural, Historical, Cultural, & Socio-Economic, Resources
- 16. Tourism INDUSTRY generallyrefers to the collection of all businesses and other entities that provide the services which enable visitors to experience the attractions and activities at the destination OTHER SERVICES INTERNAL TRANSPORTATION FOOD & BEVERAGE TRAVEL & TOURS ACCOMMODATIONS ATTRACTIONS ACTIVITIES Natural, Historical, Cultural, & Socio-Economic, Resources
- 17. Building the destinationwill require the development of not just the tourist attractions and activities, but also the other businesses and services that tourists will need during their visit to the destination. OTHER SERVICES INTERNAL TRANSPORTATION FOOD & BEVERAGE TRAVEL & TOURS ACCOMMODATIONS ATTRACTIONS ACTIVITIES Natural, Historical, Cultural, & Socio-Economic, Resources
- 18. Who is involvedin Tourism Development? Government Private Businesses Community/Residents OTHER SERVICES INTERNAL TRANSPORTATION FOOD & BEVERAGE TRAVEL & TOURS ACCOMMODATIONS ATTRACTIONS ACTIVITIES Natural, Historical, Cultural, & Socio-Economic, Resources
- 19. Tourism is avery large and complex industry The private tourism sector’s main role is to invest and generate profits from their tourism enterprises in a sustainable manner. OTHER SERVICES INTERNAL TRANSPORTATION FOOD & BEVERAGE TRAVEL & TOURS ACCOMMODATIONS ATTRACTIONS ACTIVITIES Natural, Historical, Cultural, & Socio-Economic, Resources
- 20. Tourism is avery large and complex industry Regulation Public infrastructure & Social services Public Policy Marketing and promotions activities Ownership or management Government’s traditional role has been to establish a healthy, conducive environment for tourism through policies, infrastructure, and social services .
- 21. The Tourism EconomyThe tourism industry is linked with other economic sectors that rely on and support tourism. These other sectors, thus, indirectly provide their products to visitors. Agriculture Fishing Forestry Textiles Others Food Manufacturing
- 22. Any Questions? Next...The Current Situation and Future Outlook for Tourism in Asia and the Pacific