Optimizing Product Pages for User Engagement

373 B2B users voted. Nearly 1 in 3 said THIS is what makes them bounce (after no pricing): No real product pictures or product demos. I was surprised because the other options were: - Buzzwords  - Gated content They can tolerate those 2 sins if they can just SEE the product. Here are some comments from the poll: "That moment you visit the product page and see everything else but the product..." "Real pics (even better videos) and demos! I want to see how it works before I even consider engaging in a conversation." "and then you submit a 12 page form to book a demo, only for the call to be an SDR doing discovery who also won't be showing you the product 🙅🏻♀️ " “If I can’t see your product, I’m not sticking around.” And yet… most landing pages still rely on: – Cropped screenshots that hide functionality – Vague UI mockups that don’t mean anything – Or worse: stock imagery that 12 other sites use Some fixes aren't complicated. Some solutions are just as simple as: Show the buyer what you're selling. If you want to take it to the next level...let them interact with the product beforehand. It's like when Amazon launched the Try Before You Buy option for clothing. The B2B version is interactive demos. Now as the consumption queen, I'm all about anything that will make people engage but we also need data to convince the higher powers. I asked Storylane to send them to me and lookie: - Website conversion rates improve by 7.9x - Deal conversion rates go up by 3.2x - Sales cycles reduce from 33 to 27 days *based on 110k web sessions and 150 deals. VERY intriguing. Qualitatively, I asked a client of mine who uses interactive demos on her website (through Storylane) about her experience and she said this: "The rationale behind it is so that people get to the 'aha, magic moment' quicker than signing up for a demo. Right now I think about it in terms of delivering a good user experience on our site" So now the next steps for my own work: - Add it to landing pages  - Marry that with search intent  - Watch that consumption magic happen I'll share more first-hand data soon. Do you use interactive demos? What have you seen?

We NEED to rethink Product Detail Page (PDP) optimization as one of the next battlegrounds in Retail Media. With CPCs skyrocketing, algorithms shifting from keyword to conversational (Rufus 👀 ) and brands battling for organic rank, most are missing the opportunity: Win by increasing 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐬𝐨𝐜𝐢𝐚𝐥 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 and 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐀𝐈 tools like ChatGPT. The PDP is where consumer interest meets purchase intent—and nailing the content isn’t just the difference between a 𝐬𝐚𝐥𝐞 𝐚𝐧𝐝 𝐚 𝐬𝐜𝐫𝐨𝐥𝐥—It’s the fuel that powers your rank and paid media spends. At VaynerMedia, we’ve redefined how brands approach PDPs. By leveraging 𝐫𝐞𝐚𝐥-𝐭𝐢𝐦𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐬𝐢𝐠𝐧𝐚𝐥𝐬, we create content that’s not just optimized for search—it’s 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥𝐥𝐲 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐚𝐧𝐝 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞𝐬 𝐰𝐢𝐭𝐡 𝐭𝐨𝐝𝐚𝐲’𝐬 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬. Social trends tell us what people care about, and we use that data to craft 𝐏𝐃𝐏 𝐭𝐢𝐭𝐥𝐞𝐬, 𝐛𝐮𝐥𝐥𝐞𝐭 𝐩𝐨𝐢𝐧𝐭𝐬, 𝐚𝐧𝐝 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬 that truly move the needle. But this isn’t just about staying relevant—it’s about staying ahead. 𝐄𝐧𝐭𝐞𝐫 𝐂𝐡𝐚𝐭𝐆𝐏𝐓: Tools like ChatGPT empower brands (and agencies) to move faster and smarter when optimizing PDP content. Here’s how you can start using it today: 1️⃣ 𝐖𝐫𝐢𝐭𝐞 𝐛𝐞𝐭𝐭𝐞𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐭𝐢𝐭𝐥𝐞𝐬: “Generate three SEO-friendly titles for [product] that highlight [specific benefit].” 2️⃣ 𝐂𝐫𝐚𝐟𝐭 𝐜𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐛𝐮𝐥𝐥𝐞𝐭 𝐩𝐨𝐢𝐧𝐭𝐬: “Write five engaging bullet points for a [product type] that target [specific audience].” 3️⃣ 𝐑𝐞𝐟𝐢𝐧𝐞 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐭𝐫𝐞𝐧𝐝𝐬: “Based on current interest in [trend], write a product description for [product name] that connects with this theme.” 4️⃣ 𝐓𝐞𝐬𝐭 𝐡𝐞𝐚𝐝𝐥𝐢𝐧𝐞𝐬 𝐚𝐭 𝐬𝐜𝐚𝐥𝐞: “Generate 10 variations of a product headline emphasizing [value proposition].” 5️⃣ 𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐩𝐥𝐮𝐬 𝐜𝐨𝐧𝐭𝐞𝐧𝐭: “Create an authentic, conversational description of [product] that speaks to [specific audience’s] needs.” 𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫𝐬: At VaynerX, we pair ChatGPT’s efficiency with strategic insights to create PDPs that are optimized for 𝐡𝐮𝐦𝐚𝐧𝐬, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦𝐬. Our ability to combine 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 with 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬, like social signals, allows us to deliver best-in-class results for brands dominating the digital shelf. 💡 𝐏𝐫𝐨 𝐓𝐢𝐩: The more robust your prompts, the better the output. Always integrate social/consumer data alongside customer/retailer-specific nuances for superior results 🚀 This is a massive opportunity for brands to elevate their PDP game. Whether you’re using tools like ChatGPT internally or working with an innovative partner like Vayner, the time to level up is now. 𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤? Drop your thoughts below 👇 or slide into my DMs if you’re ready to transform your Digital Shelf 🪄

Still treating your product detail page like a digital flyer? ❌ That “good enough” mindset is quietly killing your revenue. 👇 𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸 𝗽𝗿𝗼𝗼𝗳: A client came to Blikket frustrated—tons of traffic, but conversion rates stuck at 3.5%. We overhauled their product detail page using 3 core UX shifts: → 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗵𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆: Focused on ONE headline, one primary CTA.  → 𝗩𝗶𝘀𝘂𝗮𝗹 𝗰𝗹𝗮𝗿𝗶𝘁𝘆: Stripped distracting banners, highlighted product benefits above the fold. → 𝗙𝗿𝗶𝗰𝘁𝗶𝗼𝗻𝗹𝗲𝘀𝘀 𝗽𝗮𝘁𝗵: Reduced variants, surfaced key reviews with icons (not endless text). 𝗥𝗲𝘀𝘂𝗹𝘁: Conversion rate jumped to 𝟳.𝟭% in 30 days. That’s a 𝟭𝟬𝟬% 𝗹𝗶𝗳𝘁—not from guesswork, but from focused UX changes. ✅ Stop stuffing. Start prioritizing what the buyer actually needs. Where’s your biggest UX blocker right now? Drop your pain point below—let’s troubleshoot. https://lnkd.in/gedvrCnM #eCommerce #UXDesign #CRO #ProductPages

𝗜𝗳 𝗜 𝘄𝗲𝗿𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗚𝘆𝗺𝘀𝗵𝗮𝗿𝗸’𝘀 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗳𝗼𝗿 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀: Here’s what I’d change to increase revenue, reduce friction, and create a better shopping experience 👇 𝗦𝘁𝗲𝗽 𝟭: 𝗙𝗶𝘅𝗶𝗻𝗴 𝘁𝗵𝗲 𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲 The homepage should be: Clear Inviting Guiding users. Here’s what I’d optimize: • Simplify the "Shop Men" and "Shop Women" buttons. • Current banners compete for attention. Merge them into a triptych hero layout (main banner + 2 smaller sections). • Add below-the-fold content. • Show intuitive categories directly under the hero image for navigation. 𝗦𝘁𝗲𝗽 𝟮: 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻 The menu is where most users start their journey. It’s the GPS of the store. If it’s confusing, users get lost.• 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗜’𝗱 𝗱𝗼: • Add 𝘃𝗶𝘀𝘂𝗮𝗹𝘀 to category links for clarity. • Convert awkward 𝗵𝗼𝗿𝗶𝘇𝗼𝗻𝘁𝗮𝗹 𝘀𝗰𝗿𝗼𝗹𝗹𝗶𝗻𝗴 on mobile to vertical scrolling or tabs. 𝗦𝘁𝗲𝗽 𝟯: 𝗥𝗲𝘃𝗮𝗺𝗽𝗶𝗻𝗴 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗮𝗴𝗲𝘀 (𝗣𝗗𝗣𝘀) The product page is where conversions happen. Or don’t. Here’s what I’d adjust: • Group all color options under 𝗼𝗻𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 with swatches for clarity. • Replace carousel dots with 𝘁𝗵𝘂𝗺𝗯𝗻𝗮𝗶𝗹𝘀 (users want visuals). • Add 𝘃𝗶𝗱𝗲𝗼 𝗼𝗿 𝟯𝟲𝟬° 𝘃𝗶𝗲𝘄𝘀 of the product. • Highlight 𝘀𝗵𝗶𝗽𝗽𝗶𝗻𝗴 𝘁𝗶𝗺𝗲, 𝗿𝗲𝘁𝘂𝗿𝗻 𝗽𝗼𝗹𝗶𝗰𝗶𝗲𝘀, 𝗮𝗻𝗱 𝘀𝗶𝘇𝗲 𝗴𝘂𝗶𝗱𝗲𝘀 under the "Add to Bag" button. 𝗦𝘁𝗲𝗽 𝟰: 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗔𝗱𝗱-𝘁𝗼-𝗖𝗮𝗿𝘁 𝗙𝗹𝗼𝘄 Every extra click or delay costs conversions. Key changes I’d make here: • Add 𝘀𝗺𝗮𝗿𝘁 𝘂𝗽𝘀𝗲𝗹𝗹𝘀 in the cart drawer based on what’s already in the cart. • Auto-select the 𝘀𝗮𝗺𝗲 𝘀𝗶𝘇𝗲 for upsell items to remove friction. • Replace dropdowns with a + / – 𝘀𝗲𝗹𝗲𝗰𝘁𝗼𝗿 for faster adjustments. For Gymshark, these changes could mean: • Higher conversion rates • Increased average order value • Better user experiences And the best part? All this can be done without spending an extra dollar on ads.

I spent 5 hours dissecting Magic Mind product page, and here are the top 5 discoveries I made about what makes it so effective. 🚀 1. Clear and Compelling Value Proposition Magic Mind clearly highlights its core benefits: ↳ Crush Procrastination ↳ Boost Motivation ↳ Improve Focus - This mental performance shot is infused with nootropics, adaptogens, and vitamins designed to combat brain fog and fatigue. 2. Risk-Free Guarantee - Magic Mind offers a 100-Day Money Back Guarantee: No questions asked. No returns required. - This approach builds trust and minimizes purchase hesitation. 3. Subscription Incentives - Save 34% with Subscription: The 'Subscribe & Save' option locks in customers while offering significant savings. - This not only enhances customer loyalty but also boosts recurring revenue. 4. Engaging and Informative Content ↳ Detailed descriptions and benefits for each ingredient: ↳ Highlights how each component supports mental performance ↳ Backed by scientific studies - Real user testimonials, like the one from Pete Holmes, enhance credibility and influence purchasing decisions. 5. Seamless User Experience Easy navigation and checkout process: ↳ Streamlined cart ↳ Clear call-to-action buttons ↳ Multiple express checkout options - Simplifies the purchasing process, reducing cart abandonment rates. ✨ Pro Tip: Apply these principles to your product pages and watch your conversions skyrocket.✨ If you found this breakdown helpful, hit the follow button for more insights and breakdowns of successful DTC strategies! ♻️ Repost this to share the knowledge! P.S. What’s your favorite element of an effective product page? Comment below!