Analyzing Successful Cold Calls for Insights

Most reps start cold outreach with: "I saw your company..." Then wonder why they get ignored. I’ve reviewed 1000+ cold outreach messages. The ones that worked all followed the same pattern: INSIGHT → PAIN → QUESTION Most cold outreach fails because you lead with YOUR agenda: "I'd love to show you our solution..." "I think we could help you with..." Prospects immediately think: "Another sales pitch." Delete. The framework that gets 15-20% response rates: Step 1: INSIGHT Lead with something they don't know about their situation. Share an industry trend or benchmark. "Most VPs we work with don't realize that 60% of their pipeline stalls because..." Why insights work: They position you as an expert, not a salesperson. They create curiosity instead of resistance. Step 2: PAIN Connect that insight to a potential problem they might be experiencing. "...which means you're probably dealing with longer sales cycles and more 'no decisions'..." The key word is "probably." This feels consultative, not presumptuous. Step 3: QUESTION Ask if they're seeing something similar. Not if they want a demo. "Are you seeing similar patterns in your pipeline?" Why questions work better: Questions start conversations. Asks trigger resistance. Full example: "Hi [Name], Most sales VPs don't realize that 73% of deals stall because reps are selling to champions instead of decision makers. This usually shows up as lots of 'positive feedback' but deals dying in committee. Are you seeing similar patterns where reps have great conversations but struggle to get deals across the finish line? Best, [Your name]" What this accomplishes: ✅You sound different from every other rep ✅You lead with value instead of ask ✅You focus on their problem, not your solution The psychological shift: Instead of "This rep wants something from me," they think "This person might understand my situation." Common mistakes to avoid: ✅Don't make the insight too generic ✅Don't make the pain too assumptive ✅Don't end with a meeting ask The result: 15-20% response rates because you sound like a consultant, not a vendor. Stop pitching. Start consulting. — AEs! Check out the 3 questions that break through price objections here: https://lnkd.in/gbBjgxxS Sales Leaders: Want to install a revenue system that your reps can follow? DM me.

Cold Calling: Don't pitch your solution, pitch the problem Why? You'll book 3x more meetings. Here's what this sounds like in action: 👇 STOP talking about your solution. The prospect doesn't give a sh*t. When cold calling, you have one job: ⛔️ Not to sell the meeting ⛔️ Not to sell your solution ✅ Sell yourself by building credibility (AKA talking about their problem) In sales, skepticism is our #1 objection. It's the biggest hurdle we have to overcome on a cold call. The way to reduce skepticism is by showing the prospect that you speak with their peers. Show them that a conversation with you won't be a complete waste of time. ⛔️ Bad way to open: "I'm calling you because we sell a contact center solution to a lot of other companies like A, B, and C. I wanted to see if it makes sense to talk about how we might be able to help you..." CLICK. That intro does NOTHING to show the prospect that you know their world. Or that you understand their problems. You don't even get a chance to sell a meeting with an intro like that. ✅ Here's a much better way to open: "I'm calling because it looks COMPANY ABC is trying to deflect incoming calls through chat & FAQ. In our work with contact center leaders at companies like Nordstrom and Bloomingdale's—their #1 goal is reducing cost to serve and inbound call volume, but they can't really dianose WHY customers are calling in. They have no way to address the root cause behind their issues so they can either self-serve or eliminate the problem altogether. How does that resonate with you?" This intro builds massive credibility because it so specifically articulates the prospect's status quo. That builds credibility. That earns you time. ~~~ Make this shift in your cold call approach, and you'll see a 3x increase in conversion rates. Agree or disagree with this approach? Let me know in the comments. *Source: Gong and 30 Minutes to President's Club

Most cold calls lose people at helllo. Let’s fix that. Cold calling is a money-making skill. If you’re skilled. Unskilled cold calling sounds like this: “Hi, I’m Josh. The reason for my call is that we’ve developed an algorithm that increases dial-to-connect rates by 20% so you can book more meetings.” Or: “Hey Kim, this is Josh from Acme Marketing. We specialize in…” Robotic. Salesy. Exactly like every other rep. When you explain, you lose. Brains shut down when they’re being explained to especially by a salesperson with a vested interest. The fix? Lean back. Detach from the outcome. Sound casual. Relaxed. A little unpolished. Stop explaining. Start asking. Here’s an example of a talk track we’ll be testing live with TitanX. Hello. Bob? Yes. Cool, you still oversee the SDR team, right? I do. How can I help you? Got a question. Looks like you’re calling HR leaders with at least 5,000 employees. Hearing connect rates are 2–3% even with direct dials. Is that about what you’re seeing, or are yours much higher? Then shut the front door. That’s poking the bear. I’m bringing up a specific, relevant problem (HR leaders, 5k employees, low connect rates). I’m starting with the problem because solutions have zero value without one. No pushing. No convincing. No begging. When you ask questions, you’re in a conversation. When you explain, you’re in a monologue. Disclaimer: Even elite cold callers get rejected 80% of the time. Just like baseball most swings are misses. The game is about tightening your list and keeping at bats. Buyers have the answers. Sellers have the questions. If you want to learn how to cold call without convincing or begging and get feedback from me on your talk track check this out. https://lnkd.in/dqPxHBAV