Creating Visual Narratives For Product Launches

"How does Storylane use Storylane?" I get asked this all the time. Fair question. So here's our actual playbook (so far): 1/ Website: Interactive demos on our homepage, product pages, and landing pages. Adding interactive demos to enterprise pages soon (should've done that way sooner). 2/ Champion enablement: GOLD. Custom interactive demos for champions at target accounts. Instead of hoping they explain your product right, you control the narrative. They use these interactive demos to sell internally. We've closed deals way faster. 3/ Conference booths: Screen with interactive demos on autopilot. Simple but works every time. 4/ Demo QR codes at events: On slides or booth backdrop. Attendees scan, experience interactive demos on phones and take your product back home with them. Perfect when booth is packed. 5/ Outbound: Stop telling, start showing. "Here's a 2-min interactive demo" beats feature pitches. Response rates? Night and day difference. 6/ LinkedIn: For announcing new features, add interactive demos links so viewers click through actual product, then book/signup. Or show it as native content on LinkedIn (video/GIF) by downloading your interactive demos. 7/ Demo-led SEO (DLS): Targeted ICP's search queries with tutorial pages with no text and only interactive demos (like "how to merge a custom field in Salesforce"). Grew from 20K to 220K monthly visits in <6 months. Google is loving DLS content. 8/ BOFU blogs: For "Best X Alternatives" posts, embed interactive demos of competitors' products. Visitors evaluate options on your page instead of bouncing to other sites. Game changer. 9/ Product launch campaigns: Hard to time product release date with marketing launch date. So instead create interactive demos from the staging environment of the feature while in development and use it for your launch. Use these interactive demos in webinars and give waitlist early access to the preview with a demo of the feature. It worked amazing for us. 10/ Feature announcements: One-line email + interactive demo link beats lengthy explanations of your feature every time. 11/ Win-back campaigns: Show churned customers what they're missing with interactive demos of new features since they left. Works better than any "we've improved" messaging. 12/ Product validation: Not sure if a feature is worth building? Create quick interactive demos using Figma screens and demo it to gauge prospects' excitement. Saved months of development. 13/ Support: Replace long help articles with interactive demos. People prefer seeing how to solve problems with interactive demos. 14/ Sales Enablement: Give sales team persona-specific and feature-specific interactive demos. Reuse these interactive demos as YouTube content too. 15/ Social - Feature announcements with embedded interactive demos get way more engagement than standard posts. Our demo playbook is continuing to expand, but this is what's working well right now. Hope this helps!

This is a masterclass in storytelling and product launches. We don’t usually think of presentations as beautiful. Or emotional. Or inspiring. Most of the time, they’re the thing you survive to get to the real conversation. That’s why Figma’s launch of Slides caught me off guard. From the first frame, it didn’t feel like a product demo. It felt like… a feeling. No feature dump. No “better way to present.” Simply, this is what it could feel like to build ideas together. It tells a story, and DAMN, I love a good story. That’s what great marketing does. It doesn’t just tell you what a product does. It makes you feel like it was made for you. The lesson? Lead with feeling, not functionality. Build a movement, not just a message Design your campaign like your product—intentionally Speak to the frustration, then show the freedom Say less, make them want more Even a tired category like “presentations” can feel fresh if you lead with emotion, not features. Figma reminded me... Don’t just explain your product. Make people feel like they’ve been waiting for it.

3 essential moves that helped us create a product launch video with 10 days to go🏃♀️ 1. Streamlined Pre-Production We put together a super simple animatic very early into the project. It was just enough to convey the flow of the script and communicate the direction with the client, and didn't need to be extravagant or perfect. On projects with short deadlines, speed and clarity of ideas take utmost priority! 2. Collaborative Product Screen Design For product-focused explainer videos, we typically redesign product screens to their abstracted versions, showing just the right amount of detail without overwhelming viewers. In this case, the Oliv AI team undertook the task of designing the simplified product screens, helping us cut down on design feedback and focus solely on animating the screens. This collaborative process made it much simpler for us to craft the product screens sections of the video with speed and accuracy. 3. Efficient Feedback Loops Working with large teams on tight deadlines can often lead to bottlenecks - as more stakeholders get involved, more nonessential feedback starts trickling in. With Oliv, the process was optimized as we worked closely with their marketing leader who was a key decision-maker and understood the product deeply. Working this way limited feedback to only the essential, high-impact changes - and helped us share the progress of the video frequently and iterate quickly. This is an example of a seamless collaboration between the client and studio - we took ownership of the launch video, enabling Oliv to completely focus on other critical launch preparation. PS - If you're preparing for a major product launch and need to communicate your product, let’s talk! #productlaunchvideo #explainer #techmarketing