Strategies For Improving User Experience On E-commerce Sites

The moment of truth in ecommerce isn't adding to cart - it's CHECKOUT. This is where your revenue is either captured or lost. With over 80% of Shopify traffic now coming from mobile devices, an optimized checkout experience is essential. Master these 20 checkout optimization tactics to boost your conversion rate: 1. Allow guest checkout (account creation can wait, but use Rivo for that) 2. Offer multiple payment options 3. Display security badges prominently (use Platter+) 4. Design for mobile FIRST 5. Minimize form fields ruthlessly 6. Show ALL costs upfront (no surprises) 7. Use clear progress indicators 8. Use one-page checkout flow (can test against multi-page, but one-page outperforms in our experience) 9. Design clear, compelling CTAs 10. Capture exit intent with smart prompts 11. Support autofill functionality 12. Optimize loading speed (critical on mobile) 13. Show visual cart reminders throughout 14. Enable "save cart" features 15. Move account creation AFTER purchase 16. Offer risk reversal/return policies 17. Make support options post-purchase clear and easy 18. Test and measure continuously 19. Add post-purchase offers (use Platter+) Checkout optimization isn't one-and-done, but you can easily improve your checkout performance by double-digit percent. Commit to making small, continuous improvements based on data that comes in.

Every 0.5% boost in website conversion is another rep you don’t have to hire. For many organizations, lifting the rate from 2% to 2.5% unlocks seven‑figure gains in pipeline, yet the website often slips down the priority list. Here are nine universal, low‑lift experiments you can run to change that (no matter your product, service, or sector): 1) Clarify the hero message: Replace broad taglines with a concise outcome plus proof point. Example: “Reduce monthly close time by half. See the three‑step process.” Measure clicks on your primary call to action (CTA). 2) Test CTA language and placement: Compare “Get a quote,” “Start your free assessment,” and “Talk to an expert.” Track click‑through and completion rates for each variant. 3) Dynamic vs. static social proof: Rotate short client success statements or video clips beneath the fold instead of a static logo strip. Gauge changes in time on page and scroll depth. 4) Transparent pricing or value breakdown: Even in enterprise sales, adding tier snapshots or a cost calculator can boost inquiries. But if you can be transparent about your pricing, do. It's a great way to remove friction from your sales cycle. Measure form submissions and self‑serve starts (if applicable). 5) Exit‑intent offer vs. persistent chat: Show a 60‑second product walkthrough (I like Storylane for this) when a visitor moves toward the browser bar. Compare captured emails and chat‑to‑meeting conversions. 6) Intent‑based routing: Identify high‑intent pages—pricing, case studies, or specifications—and route visitors to shorter forms or direct calendar booking. (Pro tip: Using Warmly, can help you identify these visitors before they even enter a form so you...this is gold for your ABM program.) Track speed‑to‑opportunity. 7) Improve page speed and core web vitals: Compress images, defer non‑critical scripts, and lazy‑load media. Yes, this is tedious. But it's worth it. Many studies tie every 100 ms shaved off load time to roughly a 1% lift in conversion. 8) Personalize headlines for priority segments: Use reverse IP, cookies, or UTM parameters to swap “Project management software” with “Project management for construction firms.” Measure segment‑level conversions. 9) Reframe the inquiry form: Surround the form with a brief checklist of “What you’ll gain in the call” or “Deliverables you’ll receive.” Monitor completion and drop‑off rates. How to run these tests effectively: - Run one test at a time so you know what is actually making an impact. - Let tests run through at least two full buying cycles or a statistically significant sample size. - Share outcomes with sales, success, and finance teams. Connecting small percentage lifts to real revenue helps everyone rally behind continuous website optimization. Your website works around the clock. A handful of data‑driven tweaks can turn it into your most reliable growth engine. Which experiment will you tackle first?

The most successful ecom checkouts have only 8 form fields, max. Yet the industry average? A whopping 14.88 fields. Your customers are mentally exhausted before they even reach your checkout page. They've already made dozens of micro-decisions just to select your product. Google's Retail UX research shows 27% of users abandon orders due to "too long/complicated checkout processes." Every unnecessary dropdown, checkbox, and text field creates another opportunity for your customers to give up. We've identified three form optimizations that consistently boost conversions: ↳ Use a single "Full Name" field instead of separate first/last name fields ↳ Default "Billing Address = Shipping Address" and hide it unless changed ↳ Eliminate optional fields entirely... if you don't absolutely need the data, don't ask for it Every extra form field costs you conversions. And according to that Google report, the best performing sites have slashed their checkout forms by 56%. The psychology is simple: every decision depletes your customer's mental energy. By the time they reach payment, their decision tank is running on empty. Are you sabotaging conversions by asking for information you don't actually need?

𝗜𝗳 𝗜 𝘄𝗲𝗿𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗚𝘆𝗺𝘀𝗵𝗮𝗿𝗸’𝘀 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗳𝗼𝗿 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀: Here’s what I’d change to increase revenue, reduce friction, and create a better shopping experience 👇 𝗦𝘁𝗲𝗽 𝟭: 𝗙𝗶𝘅𝗶𝗻𝗴 𝘁𝗵𝗲 𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲 The homepage should be: Clear Inviting Guiding users. Here’s what I’d optimize: • Simplify the "Shop Men" and "Shop Women" buttons. • Current banners compete for attention. Merge them into a triptych hero layout (main banner + 2 smaller sections). • Add below-the-fold content. • Show intuitive categories directly under the hero image for navigation. 𝗦𝘁𝗲𝗽 𝟮: 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻 The menu is where most users start their journey. It’s the GPS of the store. If it’s confusing, users get lost.• 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗜’𝗱 𝗱𝗼: • Add 𝘃𝗶𝘀𝘂𝗮𝗹𝘀 to category links for clarity. • Convert awkward 𝗵𝗼𝗿𝗶𝘇𝗼𝗻𝘁𝗮𝗹 𝘀𝗰𝗿𝗼𝗹𝗹𝗶𝗻𝗴 on mobile to vertical scrolling or tabs. 𝗦𝘁𝗲𝗽 𝟯: 𝗥𝗲𝘃𝗮𝗺𝗽𝗶𝗻𝗴 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗮𝗴𝗲𝘀 (𝗣𝗗𝗣𝘀) The product page is where conversions happen. Or don’t. Here’s what I’d adjust: • Group all color options under 𝗼𝗻𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 with swatches for clarity. • Replace carousel dots with 𝘁𝗵𝘂𝗺𝗯𝗻𝗮𝗶𝗹𝘀 (users want visuals). • Add 𝘃𝗶𝗱𝗲𝗼 𝗼𝗿 𝟯𝟲𝟬° 𝘃𝗶𝗲𝘄𝘀 of the product. • Highlight 𝘀𝗵𝗶𝗽𝗽𝗶𝗻𝗴 𝘁𝗶𝗺𝗲, 𝗿𝗲𝘁𝘂𝗿𝗻 𝗽𝗼𝗹𝗶𝗰𝗶𝗲𝘀, 𝗮𝗻𝗱 𝘀𝗶𝘇𝗲 𝗴𝘂𝗶𝗱𝗲𝘀 under the "Add to Bag" button. 𝗦𝘁𝗲𝗽 𝟰: 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗔𝗱𝗱-𝘁𝗼-𝗖𝗮𝗿𝘁 𝗙𝗹𝗼𝘄 Every extra click or delay costs conversions. Key changes I’d make here: • Add 𝘀𝗺𝗮𝗿𝘁 𝘂𝗽𝘀𝗲𝗹𝗹𝘀 in the cart drawer based on what’s already in the cart. • Auto-select the 𝘀𝗮𝗺𝗲 𝘀𝗶𝘇𝗲 for upsell items to remove friction. • Replace dropdowns with a + / – 𝘀𝗲𝗹𝗲𝗰𝘁𝗼𝗿 for faster adjustments. For Gymshark, these changes could mean: • Higher conversion rates • Increased average order value • Better user experiences And the best part? All this can be done without spending an extra dollar on ads.

How a Homepage Redesign Boosted Bevilles' Sales by 30% Bevilles, an iconic Australian jewelry retailer, saw their e-commerce performance lagging. The GM of Marketing believed their website could do better. So they turned to us for conversion rate optimization expertise. This is how we went about the job. ➡️ Enhanced Trust — We identified that Bevilles’ homepage lacked trust-building elements. By adding a visible phone number, customer satisfaction stats, and a tagline like “Serving customers since 1934,” trust was immediately bolstered. ➡️ Improved Usability — The original homepage was generic and confusing. SiteTuners recommended replacing the rotating banner with a static image, simplifying navigation, and using consistent colors to highlight calls-to-action. This resulted in a 16% rise in conversions. ➡️ Persuasive Design — We emphasized the importance of design coherence and persuasive elements. Adding product category visuals and ensuring the homepage was free from distractions made it easier for visitors to find what they needed. ➡️ Authority and Assurances — To reduce buyer anxiety, we suggested making transactional assurances like exchange policies more prominent. Featuring brand logos of the jewelry products sold by Bevilles also leveraged authority to build trust with visitors from Asia and other regions. ➡️ Clear Expectations — We placed commonly used elements in their conventional locations, like the logo in the top left corner, and removed immediate pop-ups to avoid cognitive friction, ensuring visitors felt in control. To optimize your e-commerce site for conversions, follow these proven strategies: 1️⃣ Build Trust: Make contact information and customer satisfaction stats easily visible. 2️⃣ Simplify Navigation: Use static images and clear, consistent design elements. Highlight Assurances: Prominently display exchange policies and product guarantees. 3️⃣Leverage Authority: Show brand logos and customer testimonials to boost credibility. 4️⃣ Clear Expectations: Follow web conventions and avoid intrusive elements like pop-ups. Implementing these strategies led to a remarkable 30% increase in sales. And a 37% boost in overall revenue for Bevilles. In the carousel below you will see the revamped homepage compared to the older version. By prioritizing trust, usability, and clear design, Bevilles transformed their online store into a high-converting sales platform. These insights can help any e-commerce business achieve similar success. Because it really can be that simple. Trust and usability are key to boosting e-commerce conversions. - PS SiteTuners have helped generated over £1 BILLION dollars for over 2100 clients. If you’d like a free strategy call to help boost your conversion rate, DM me. Always here to help.

Hard truth: Most ecommerce sites are leaving money on the table. After helping scale enterprise brands to 14-32% YoY growth, I've learned that conversion optimization isn't rocket science, but it is a science. 4 non-negotiables that actually move the needle: 1. User Experience First: Your site might look amazing, but if it takes more than 3 seconds to load, 53% of mobile users bounce. Speed = Revenue. 2. Landing Pages That Convert: Beautiful design means nothing without strategic intent. Every element should guide users toward action. 3. Social Proof Strategy: Customer reviews aren't just nice to have, they're conversion drivers. We've seen up to 30% lift in conversion rates with strategic social proof placement. 4. Frictionless Checkout: The painful reality? 70% of carts are abandoned. Simple checkout flows with guest options can recover significant revenue. What's your biggest conversion challenge? Drop it below 👇 #Ecommerce #ConversionOptimization #DigitalStrategy #Growth