Ideas For Enhancing Product Page Usability

373 B2B users voted. Nearly 1 in 3 said THIS is what makes them bounce (after no pricing): No real product pictures or product demos. I was surprised because the other options were: - Buzzwords  - Gated content They can tolerate those 2 sins if they can just SEE the product. Here are some comments from the poll: "That moment you visit the product page and see everything else but the product..." "Real pics (even better videos) and demos! I want to see how it works before I even consider engaging in a conversation." "and then you submit a 12 page form to book a demo, only for the call to be an SDR doing discovery who also won't be showing you the product 🙅🏻♀️ " “If I can’t see your product, I’m not sticking around.” And yet… most landing pages still rely on: – Cropped screenshots that hide functionality – Vague UI mockups that don’t mean anything – Or worse: stock imagery that 12 other sites use Some fixes aren't complicated. Some solutions are just as simple as: Show the buyer what you're selling. If you want to take it to the next level...let them interact with the product beforehand. It's like when Amazon launched the Try Before You Buy option for clothing. The B2B version is interactive demos. Now as the consumption queen, I'm all about anything that will make people engage but we also need data to convince the higher powers. I asked Storylane to send them to me and lookie: - Website conversion rates improve by 7.9x - Deal conversion rates go up by 3.2x - Sales cycles reduce from 33 to 27 days *based on 110k web sessions and 150 deals. VERY intriguing. Qualitatively, I asked a client of mine who uses interactive demos on her website (through Storylane) about her experience and she said this: "The rationale behind it is so that people get to the 'aha, magic moment' quicker than signing up for a demo. Right now I think about it in terms of delivering a good user experience on our site" So now the next steps for my own work: - Add it to landing pages  - Marry that with search intent  - Watch that consumption magic happen I'll share more first-hand data soon. Do you use interactive demos? What have you seen?

Still treating your product detail page like a digital flyer? ❌ That “good enough” mindset is quietly killing your revenue. 👇 𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸 𝗽𝗿𝗼𝗼𝗳: A client came to Blikket frustrated—tons of traffic, but conversion rates stuck at 3.5%. We overhauled their product detail page using 3 core UX shifts: → 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗵𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆: Focused on ONE headline, one primary CTA.  → 𝗩𝗶𝘀𝘂𝗮𝗹 𝗰𝗹𝗮𝗿𝗶𝘁𝘆: Stripped distracting banners, highlighted product benefits above the fold. → 𝗙𝗿𝗶𝗰𝘁𝗶𝗼𝗻𝗹𝗲𝘀𝘀 𝗽𝗮𝘁𝗵: Reduced variants, surfaced key reviews with icons (not endless text). 𝗥𝗲𝘀𝘂𝗹𝘁: Conversion rate jumped to 𝟳.𝟭% in 30 days. That’s a 𝟭𝟬𝟬% 𝗹𝗶𝗳𝘁—not from guesswork, but from focused UX changes. ✅ Stop stuffing. Start prioritizing what the buyer actually needs. Where’s your biggest UX blocker right now? Drop your pain point below—let’s troubleshoot. https://lnkd.in/gedvrCnM #eCommerce #UXDesign #CRO #ProductPages

Your product's best friend: relatable customer images. In the world of e-commerce, the size of your product can make or break a sale. But how do you ensure your customers understand its true dimensions? 👉 Use relatable size reference images. Customers often struggle to visualize product sizes based solely on dimensions. A size reference image, showing your product alongside a familiar object, can bridge this gap. It’s a simple yet powerful strategy. Imagine selling a backpack. Instead of just listing its dimensions, show it next to a person or common items like a laptop or a water bottle. This helps customers see how it fits into their daily lives. 💡 Here’s why size reference images are crucial: 1️⃣ Reduces Returns: Incorrect size assumptions lead to returns. Clear visuals cut down misunderstandings. 2️⃣ Enhances Experience: A positive shopping experience builds trust and reduces negative reviews. 3️⃣ Boosts Sales: When customers clearly understand what they're buying, they're more likely to click 'Add to Cart.' Show, don’t tell. This principle is gold in marketing. If your product is waterproof, demonstrate it in action. If it’s extra long, show it being used where length matters. Here’s a quick checklist to guide you: - Compare your product with a common object. - Use real-life scenarios. - Highlight key benefits visually. Now, let’s talk about another game-changer: benefits over features. Customers buy benefits, not features. They don’t care if your dog supplement contains a particular ingredient. They care that it boosts their pet’s immune system and alleviates allergies. 📝 How to highlight benefits effectively: - Identify the main problems your product solves. - Use before-and-after images to showcase impact. - Share testimonials and real-life success stories. For instance, if you’re selling a back brace, a before-and-after image showing improved posture speaks volumes. It’s visual proof that builds trust and alleviates skepticism. Real customers in your visuals can make a significant difference too. When people see someone like them using your product, it’s easier for them to imagine themselves doing the same. 🛠 Practical steps: - Use models that reflect your target audience. - Leverage brand analytics to understand who your customers are. - Tailor your imagery to resonate with their demographics and lifestyles. Remember, relatable customer images are your product’s best friend. They make your listings more engaging, reduce returns, and boost customer satisfaction. So there you have it: use size references and highlight benefits. Watch your sales soar. #Ecommerce #CustomerExperience #DigitalMarketing

As a Director of E-Commerce, I used to think the key to product details page (PDP) performance was keeping the product name and add-to-cart button always visible, like if people saw it enough, they’d feel safe clicking it. And honestly? I wasn’t wrong. Visibility matters. But only after trust is built. And that trust has to start the second the page loads. Because for most people, the PDP is their first interaction with your brand. 60% of traffic lands on product pages. Not your homepage. Not your campaign hub. Not the beautifully branded story page your CMO is in love with. The PDP is where people show up quietly asking a question: "Is this the thing that will help me and solve my problems?" Help me feel more confident. Help me sleep better. Help me look the way I want to feel. Help me feel seen. And too often, we greet them with a checklist. - Bullet points we didn’t write for them - Specs we didn’t explain - Photos that are boring We build for compliance, not connection. And then we wonder why the bounce rate is brutal. I only started to get it once I started listening. We added one simple survey to the PDP: "What problem will this product solve for you?" And the answers were so raw. A woman looking for a gift to repair a relationship. A man trying to manage pain without another doctor visit. Someone just wanting to feel better in their own skin. They weren’t looking for a feature. They were looking for hope. So we rebuilt the page: - Leading with the why, not the what - Reflecting their words, not ours - Images that show how the product is used (to solve problems) It wasn’t perfect. It didn’t please every internal team. But it made the customer feel understood. And that’s what moved the numbers. This works for the most mundane products like underwear and the most luxurious goods like a Birkin If your PDP isn’t making customers feel something, it’s not going to move them. It’s just another dead end in a long scroll of missed opportunities. What problems do your products solve for your customers?