Google's source for insights, trends and research in digital media and marketing. Creative inspiration, industry intelligence and best practices for marketing leaders.
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Based on my recent customer engagements, it's clear that CMOs have A LOT of questions about Search, AI, and the future of marketing. I thought I'd answer some of their top questions here, sharing my point of view on what it takes to be a modern marketer in the AI era. #futureofsearch #AI #modernmarketing
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Planejado ou impulsivo? O consumidor da Black Friday 2025 pode ser os dois — e é justamente essa dualidade que torna a data tão estratégica para as marcas. Conhecida e aguardada por milhões de brasileiros, a Black Friday continua soberana no calendário de consumo, mas o comportamento do público merece atenção: ele pesquisa mais, compara melhor e decide mais rápido. No carrossel a seguir, reunimos alguns dos principais insights sobre quem é esse novo consumidor e como ele está transformando a temporada de 2025. 👉 Confira:
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In my last couple of posts, we explored the vision of Agentic AI and saw examples of brands at the forefront, putting it into practice. The question I'm consistently hearing from CMOs is "What are the core pieces of the puzzle I need to invest in to unlock success with agents in my org?" My new Think with Google article is a leader's guide to answering exactly that. It breaks down the roadmap for building an Agentic marketing engine across three essential components: ⚙️ Process: How to start smart, prove value, and scale with agents. 💻 Platforms: The technical foundation needed to enable agents & marketers together. 👥 People: How to empower your team to become strategic directors of agents. Ready to assemble your puzzle? Read the full guide: https://lnkd.in/etw3aFQP Let me know in the comments: What is the first task you would give to an AI agent? 👇 #AgenticAI #FutureofMarketing #ThinkwithGoogle #MarketingLeadership #AI #MarTech
𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗵𝗲𝗿𝗲. Google and YouTube just wrapped an impactful week at the Association of National Advertisers Masters of Marketing Conference in Orlando and enjoyed seeing so many wonderful partners at our: 💡 𝗔𝗜 '𝟮𝟲 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗪𝗼𝗿𝗸𝘀𝗵𝗼𝗽 (𝗵𝗼𝘀𝘁𝗲𝗱 𝗶𝗻 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝗕𝗖𝗚) During the annual GLOBAL CMO GROWTH COUNCIL Summit, we hosted a 2026 planning workshop to help CMOs stay on top of the latest insights and trends, including: 🎨 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲: YouTube Ads Marketing’s Noël Paasch shared that AI can lift creative ROI by up to 𝟵𝟱%. This isn't optional — it's the CMO's mandate. ⚙️ 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁: Boston Consulting Group (BCG)’s Lauren Taylor shared how the traditional funnel is dead, and why marketers must plan their media buys based on what truly drives influence, and they must lean into AI to power execution. Read more here: https://goo.gle/42YkorG 🤖 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Google Cloud’s Tarun Rathnam discussed how a new level of scale, speed, and intelligence are possible by automating complex functions across creative, campaign optimization, and more. Read more here: https://goo.gle/4qsXcvR
New research is in: AI-powered measurement can unlock outsized growth 🚀 Backed by Boston Consulting Group (BCG) research, our AI Path to Excellence series shows how marketers can think like growth coaches. A few topline measurement tips: ✅ Use marketing mix models (MMMs) ✅ Accelerate incrementality testing ✅ Assign proper credit with data-driven attribution Why? Optimized resource allocation, fresh insights, and maximized ROI. Learn how marketers are connecting the dots with AI 👉 https://goo.gle/4hsogr0
Google’s Joshua Spanier and his team kick off their annual planning season with a powerful framework: “Like always, like never before.” While the core fundamentals of marketing haven’t changed — understanding your customer, crafting a compelling message — the playing field is entirely new with AI. Have a listen now on the Mixed Signals podcast by SEMAFOR 👇
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For 25 years, our mission has been to help businesses of all sizes grow. From the early days of keyword Search to today's AI-powered campaigns, we've been proud to play a role in the success of millions of businesses and creators around the world. Thank you to the customers, partners, and Googlers who have made the last 25 years possible. Here's to the next 25! https://goo.gle/4orYvJw
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The shift is here. AI is fundamentally changing how billions of people search and shop, and for advertisers, this is the moment to lean in. We love seeing agency experts and creators break down what they're seeing and how they're helping their clients understand the shifts and win the game.
I’ve been talking with Google’s team to learn more about their new AI products. Most people think Google’s AI is still in the testing phase. It’s not. It’s already changing how billions of people search, shop, and make decisions online. In this video, I’ll break down what’s really happening behind the scenes, what it means for your business, and how to get ahead before everyone else catches on.
The top marketing leaders aren’t just thinking about AI. They’re building the future of their organizations right now. At CMO AI Labs, over 50 CMOs shared how they’re grappling with accelerating change management and translating ambitious AI strategies into concrete competitive advantage. Discover the 5 biggest levers for success, from becoming a chief change management officer to winning over the C-suite with ironclad AI business cases. Read the full takeaways here: https://goo.gle/48JpOdM
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What has driven marketing's greatest transformation in the last 25 years? 🤔 According to Noha Abdalla CMO of Choice Hotels International, the answer is happening right now: AI. Hear from Noha on why this is the most exciting moment in her career.