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🤔 What are the challenges that CMOs face when it comes to marketing attribution? Melanie Eckl, Co-founder of Attributy. shares some insight from the front lines on this very problem in this clip! She was a contributor to a spotlight on the attribution industry written by Ben Reeder last year - you can read it here: https://lnkd.in/e8yP65EZ #attribution #martech #marketing

📢 Shoutout to Janet Jaiswal, CMO of Blueshift who recently contributed some thought-leading insights on the #cdp space for a Q&A style article written by Ben Reeder: 𝑯𝒐𝒘 𝑨𝑰 𝒊𝒔 𝑹𝒆𝒗𝒐𝒍𝒖𝒕𝒊𝒐𝒏𝒊𝒔𝒊𝒏𝒈 𝑪𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝑫𝒂𝒕𝒂 𝑷𝒍𝒂𝒕𝒇𝒐𝒓𝒎𝒔 (𝒂𝒏𝒅 𝒊𝒕𝒔 𝑰𝒎𝒑𝒂𝒄𝒕 𝒐𝒏 𝒕𝒉𝒆 𝑻𝒂𝒍𝒆𝒏𝒕 𝑴𝒂𝒓𝒌𝒆𝒕) You can read the full article here: https://lnkd.in/egDaxanD Blueshift have some extremely successful things on their product roadmap, all utilizing cutting edge AI - go check them out! #marketing #cdp #ai

Do you need a PhD in Computer Sciences to be a CMO? 🔬 Sometimes it can feel like it. Check out this clip of Mitch Voskuilen, Co-Founder & CEO of Billy Grace, talking about how marketers have effectively become data scientists. They founded the company to expedite the analysis process with AI and allow marketing leaders to go back to... well... marketing. #marketing #martech #ai

📰 Ben Reeder summarized the news from last week again in #MarTechWrapped - check it out below: 💰 DoubleVerify acquire Rockerbox for $85M DV CEO Mark Zagorski notes that the acquisition provides "a transformative opportunity to capture the full scope of a campaign's performance, integrating DV's trusted data with conversion insights across both the open web and walled gardens." Meanwhile, Rockerbox CEO Ron Jacobson highlights that the combination will yield "the industry's best full-funnel measurement offering - opening up new growth opportunities for current DV customers and expanding DV's basket of solutions to attract new ones." 🏆 Elad Simon appointed as CEO of Zeotap As a Co-Founder & former CEO of Craft.io, Elad also brings an incredible track record from the likes of Google and Taboola. Having joined the team as COO in October last year, Elad will now be responsible for all facets of the organization as it continues to grow its reputation as a leading CDP. #marketing #martech

In case you missed it on Friday, check out Ben Reeder's latest episode of #martechwrapped for your digest of all the news in MarTech last week! Here's the summary: 👨💼 Dave Helmreich joins TripleLift as their new CEO, bringing expertise from the likes of Stackline and Innovid.   🛒 BigCommerce bringing some world-class talent to their C-suite with new CMO Michelle Suzuki (formerly at Glassbox & Instructure) & new CRO Rob Walter, who brings success from Salesforce & ChannelAdvisor.   💡 Otis AI (end-to-end digital marketing platform) wins an undisclosed funding round led by Citta Capital. Congratulations to the team and CEO Miguel Guerrero!   💰 Suger (platform facilitating success on cloud marketplaces) led by CEO Jon Yoo raises $15M Series A. Follow Go To MarTech and tune in next week to #martechwrapped!

What are the benefits of using consumer surveys when measuring marketing attribution?   In this clip, Matt Bahr, Co-Founder at Fairing, explains his thoughts around:   🙋♀️ Beating the problem of every marketing channel taking credit   ✏ The challenge of these channels 'grading their own homework'   📊 How consumer surveys can be a very powerful tool in a combined strategy for measuring marketing ROI   Have a watch!   If you're interested in more insights from Matt, and other founders in this space, check out "𝟔 𝐈𝐧𝐜𝐫𝐞𝐝𝐢𝐛𝐥𝐞 𝐌𝐚𝐫𝐓𝐞𝐜𝐡 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐒𝐨𝐥𝐯𝐢𝐧𝐠 𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧'𝐬 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬" here:   https://lnkd.in/e8yP65EZ   #attribution #marketing #martech

💲 Money Monday! 💲 $117.5M in funding injected into MarTech startups last week 🤯. In case you missed last week's episode of hashtag #martechwrapped, Ben Reeder covers the exciting funding news in the space and an exciting product release! Give it a watch! 👀 --- MarTech News this Week --- 🏒 HockeyStack, a marketing attribution & revenue analytics platform have raised a $20M Series A from Bessemer Venture Partners. I introduced some GTM talent to Co-Founder & CRO Emir Atli in their early days before their first office, they've now outgrown that office and moved to a HUGE new HQ in SF. Follow Emir on LinkedIn if you don’t already! 🛒 ShopMy raise $77.5M in funding from Bessemer Venture Partners & Bain Capital Ventures after their Series A last March. An influencer marketing platform, they're experts in fashion & beauty. CEO Harry Rein and the rest of the team will use this funding to expand to new verticals like hospitality & wellness. Watch out for their explosive growth! 🅰 Aspire, a market leading influencer marketing platform, launch a youtube shorts integration, in the wake of the TikTok ban which I've talked about in previous weeks. 💰 Yves Poiré and the team at Optable, an identity management & data collaboration platform for advertisers, raised $20M from TELUS Global Ventures (TGV) to fuel expansion in the US. Follow me, #martechwrapped and Go To MarTech for regular insight into the space!

With all the news around CDPs lately - here's all the topics Kashish Gupta, Co-founder of Hightouch, covered in his episode of the Go To MarTech podcast: 🤖 The Rise of Composable CDPs 🏭 Data Warehouse Integration 🎯 Market Positioning 💻 Product-Led Marketing 🏃♂️ Competition and Innovation Check out the full episode here: https://lnkd.in/esBYadUT #martech #cdp #marketing

What problems face CMOs today around marketing attribution? In this clip, Ben speaks with Melanie Eckl, the CEO of Attributy. about what she hears 👂 from CMOs about the challenges they face around marketing attribution. + She covers: - No unified view of maketing channels - Have to capture data sets across different silos - More room for human error - Less able to make decisions on (and pitch for) marketing budget Give it a quick watch 👀! This was research for an article on exciting startups in this space which can be found here: https://lnkd.in/e8yP65EZ #martech #attributiuon #marketing

Last week Ben Reeder graced us with the second installment of #martechweekly... 📰 Here he covered some exciting career changes in the space as well as some acquisition news. Give it a watch! --- MarTech News this Week --- 💲 Todd McCormick will bring expertise from the likes of Terminus (by DemandScience) & IBM to Simon Data as their new Chief Revenue Officer. ☀ Morning Consult hire Jocelyn Powers as Chief Sales Officer & Promote Lisa Kiefer to SVP, Head of Solution Sales. 💰 Kantar Media sells a $1Bn stake to H.I.G. Capital, in a move to strengthen WPP's Kantar. 🤝 Congrats to Kris Jenkins & 📱 📱 Zach Barney of Mobly (tech for events based sales & marketing) who secured $4.3M in Seed Funding. 🎯 Act-On Software acquired by Banzai for $53.2M, they are building a suite of AI-powered marketing products Stay tuned on this page for more updates on everything #martech