"Our rebrand wasn’t just a cosmetic change, it was part of something much bigger. It was our blueprint for a modern mutual." Stephen Mitchell, Nationwide Building Society. Learn how Nationwide became a multi-award-winning bank driven by a clear and unified purpose with customers at the centre of every decision. Let this story inspire your 2026 CX planning; watch the recording now: https://lnkd.in/epFY5_pS
About us
Kantar is the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why, and how to shape the marketing strategies that shape their future.
- Website
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http://www.kantar.com
External link for Kantar
- Industry
- Market Research
- Company size
- 10,001+ employees
- Headquarters
- London, England
- Type
- Privately Held
- Specialties
- market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience, and innovation
Locations
Employees at Kantar
Updates
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Kantar’s study of 350+ GenAI ads reveals that the tool isn’t an effectiveness saviour, nor its killer. We answer the questions marketers are asking: - Do you pay an effectiveness tax for using GenAI in your ads? - Does GenAI compromise emotional engagement? - And crucially, does GenAI help create well-branded ads, or is it a shortcut to blanding? AI isn’t your brand manager, so it’s up to you to make sure you use it in a way that serves your brand, as Vera Sidlova explains in The Drum: https://lnkd.in/eHNiChxa
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International Men's Day was a moment for us to reflect on the experiences of all men from all types of backgrounds, and to challenge how they are represented in media and advertising🧠 Kantar data highlights the power of inclusivity within advertising and the positive impact it can have across communities - you can find out more about the how brands can decode modern masculinity in our connecting with men report: https://loom.ly/YUk0IHU #InternationalMensDay #WeAreKantar #LifeAtKantar
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Meet the VP of Brand and Customer Experience at Miele, Andreas Wieser, in a tips-packed fireside chat about the brand's 126-year journey and its commitment to continuous improvement. Here’s some valuable takeaways from our conversation last summer: 🔷The importance of a clear brand promise and consistently delivering it across all customer touchpoints to build long-term loyalty and justify premium positioning. 🔷How product quality and customer service serve as foundational strengths, while evolving with changing market expectations. 🔷Tackling low purchase frequency by creating memorable daily experiences and using each interaction to reinforce brand preference. 🔷The power of creative partnerships with brands outside your core industry to modernise legacy brands, reach new audiences, and demonstrate relevance in unexpected ways. 🔷Turning real customer pain points into opportunities for innovation and storytelling For more actionable tips to leverage Brand Equity and Brand Growth: https://lnkd.in/d7j72Kkp #BrandGuidance #CMO #Marketing
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CX leaders — feeling the pressure? Tight timelines. Shrinking budgets. Demands for ROI. ExperienceEvaluator is built for this reality — delivering fast, robust, affordable insights that help you act with confidence from just 4 days. Incorporating our proven Meaningfully Different Experiences (MDX) methodology, ExperienceEvaluator: • Pinpoints where to improve for standout customer experiences • Benchmarks NPS & MDX against competitors for strategic growth • Backed by 30+ years expertise & automated insights from Kantar Marketplace Request your demo today: https://loom.ly/BbHPpQs
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🔥 Ready for what’s next? Kantar's top 10 #MarketingTrends for 2026 are here! From AI-driven optimisation to brand growth strategies, Marketing Trends 2026 offers Kantar’s expert perspective on the shifts shaping the future of marketing. If you are looking at your long-term strategies, these insights will help you stay ahead. 🔍Discover what’s trending for 2026 and why it matters to your business 👉 [https://loom.ly/H4efvWU #MarketingTrends #Marketing #Marketing2026 #MarketingTrends2026
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Behind every great idea is a team that makes it happen, and our People team is using Microsoft Copilot Studio to bring agentic work to life, helping colleagues work smarter, not harder✨ See how we’re reimagining the employee experience and check out the article here: https://loom.ly/fXXLRbs #MicrosoftCopilot #WeAreKantar #LifeAtKantar
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💡Explore the increasing significance of brand value in India’s economic story, with further opportunities to grow through global expansion, in this new article from Deepender Rana, Executive Managing Director - South Asia, Kantar. Read the headlines from Kantar BrandZ's inaugural Top 100 Most Valuable Indian Brands Ranking and Report, and discover how HDFC Bank, TCS and Zomato and more are driving meaningful customer connections. 🔗 Read the full article via the link in comments Amanjit S. Soumya Mohanty
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AI is changing the way we shop, track deliveries, and even connect emotionally every day. Curious how different generations, genders, and regions feel about AI—and what they expect from brands? Watch our on-demand webinar from Profiles by Kantar to get the latest insights. https://loom.ly/hjQYNcc How do you see AI shaping your day-to-day? Share your thoughts below!
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We have some important news for our community. Perfect Category, the company behind many of the AI-powered Assortment & Optimization Solutions, Virtual Store, and Category Management innovations you've seen featured here, has recently joined XTEL—a global leader in AI-first revenue management solutions. From now, all updates, insights, and best practices on these topics will be shared exclusively on XTEL’s LinkedIn page. If you want to stay up to date with the latest in AI-driven assortment, category management, and digital transformation, make sure to follow @XTEL and stay connected! https://loom.ly/dlNbDoU
XTEL Assortment AI Optimization
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