Why Enterprise Ad Teams Struggle to Scale (and What to Do About It)
Managing $1M+ in monthly ad spend should feel like a growth engine, but for many enterprise teams it’s starting to feel like a liability. The challenge isn’t the budget. It’s the volatility of platforms, the constant AI-driven changes, and the pressure to deliver predictable results with limited bandwidth.
The New Reality Post-GML 2025
Since Google Marketing Live 2025, the pace of automation and AI updates has accelerated. Campaigns that ran smoothly last year are now underperforming. ROAS swings week to week. Signals that once guided smart bidding are less reliable.
For teams already stretched thin, every new update feels like another fire to put out. And when your daily spend is $50K–$100K+, small mistakes cost millions.
The Hiring Gap
Many companies respond by trying to hire: a Paid Search Manager, a Head of Growth, or even a VP of Performance Marketing. But hiring takes months. In the meantime, campaigns keep running, money keeps being spent, and pressure from leadership only increases.
I hear this from CMOs and VPs every week:
“ Our CPO is climbing but we don’t know why.”
“ We’re spending millions, but scaling feels out of control.”
“ Even with a team, we can’t get clarity or peace of mind.”
The Real Cost of Delay
The truth is that every day without clarity in high-spend accounts results in wasted budget, frustrated teams, and missed growth. By the time a new hire is onboarded, the damage may already be done.
What Leading Teams Do Differently
The companies that navigate this best don’t just wait for the perfect hire. They secure enterprise-level PPC expertise immediately, either in-house or through a specialist who has already managed the scale they’re targeting.
With $230M+ in Google Ads, $15M in Meta Ads, and $800M+ in revenue driven, I’ve seen that the fastest wins come from:
- Cleaning signal quality so algorithms optimize for real profit, not vanity clicks
- Rebuilding account structures to handle scale without overlap or wasted spend
- Creating decision-maker dashboards so VPs and CMOs regain control and clarity
The result: predictability, peace of mind, and controlled growth instead of firefighting.
Final Thought
If you’re spending $1M+ a month on Google Ads or Meta and feeling like you’re always reacting instead of leading, you’re not alone. The landscape has changed, and the old ways of managing accounts don’t keep up anymore.
The real question is: do you have the right expertise on your side while you hire, scale, and navigate this next phase?
Let’s Transform Your PPC Together
If your team is stuck in manual-mode or if you’re scaling and need smarter systems—I can help.
I work with performance-focused brands to integrate automation, AI, and clean workflows into their PPC strategies.
Result? Less busywork. More scale. Better performance.
Want to chat about how AI and automation can level up your PPC operation?
DM me or book a free strategy call. Let’s make your PPC smarter, faster, and a lot more fun.
Certified Google Ads Specialist & Proud Partner | Helping Agencies & Services Business Owners with Google Ads, Conversion Rate Optimization & Business Analysis.
2moGo maintaining Strategy with data interpreting, Analysis & Action taking
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