CMOs: Google just made ops your problem.

With the new Store Quality Score inside Merchant Center Next, your delivery time and return policy can now impact your Shopping Ads visibility.

Yes, you read that right.

Not just bids. Not just creatives.

But how fast you ship.

How easy you make returns.

Here’s why this matters:

→ Higher Store Quality = Higher Shopping Rank

→ Qualify for Google’s Top Quality Store badge

→ Better CTR without increasing CPC

If your paid team is optimizing ads, but your ops team hasn’t updated return windows , you’re getting penalized and don’t even know it.

Marketing leaders now need to audit the entire funnel , not just the media.

This is where growth gets unlocked in 2025.

🚀 Want to go deeper? Join our exclusive webinar replay where we break down these strategies with real-world case studies.

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Result? Less busywork. More scale. Better performance.

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