This Week’s VCCP update: Challengers, campaigns, client news and culture
Main Feature
VCCP wins big at The Drum Award
Our campaign with Mondelēz International’s ‘Made to Share’ has taken home the Grand Prix at this year’s The Drum Awards!
A triumphant night at the global competition, walking away with four award wins in total proving our creative excellence and strategic effectiveness to our work.
‘Made to Share’ by Cadbury UK , Mondelēz International
- 🏁 Grand Prix
- 🥇 Gold for Advertising: Copywriting
- 🥉 Bronze for Creative Humour
‘Daisy vs Scammers’ by Virgin Media O2
- 🥇 Gold for Advertising: Use of GenAI
Campaign News
Allwyn and VCCP launches this year’s festive fashion must have: the Scratchcard-igan
This Christmas, the National Lottery operator Allwyn UK has introduced a “Scratchcard-igan” as part of their ‘add some play to Christmas campaign’.
These limited-edition cardigans created by VCCP, bring the surprise of the lottery to festive knit-wear with scratchable pockets imitating real scratchcards. This campaign embodies the togetherness of the season with playfulness of the lotto including railway station takeovers and branded radio segments.
To find out more about our campaign, click here
Disney+ Christmas campaign ‘A Lifetime of Great Stories’
The Walt Disney Company and VCCP released their Christmas advert: ‘A Lifetime of Great Stories’ this week This film directed by Frederic Planchon, supported by Girl&Bear follows the life of a woman and her journey with Disney+ over the years.
This campaign showcases the diverse spectrum of Disney+ storytelling for every walk of life and every age, coming full circle to showing her much-loved classics to a daughter of her own.
Read more
Dogs Trust campaign
Our latest campaign with Dogs Trust celebrates dog owners who provide their pets with a safe, “Happy Place”.
Directed by award winning Neil Gorringe, this festive feature follows the Christmas of a young girl and her rescue dog, buddy voiced by Mark Benton. Showcasing that the best gift for a dog is the love and security provided by their human.
The campaign covers TV, Cinema, online, radio and more. The advert also features a dog toy called ‘Lucy Longlegs’ which is available from the Dogs Trust online shop.
Read more
Events
Shots - Out of The box panel talk
On the 19th Jonathan Parker , Simon Connor and Alice Goodrich from VCCP led a session at shots 'Out of the box' on the seriousness of humour in advertising at this year's shots Out of the Box London. In this session they covered the importance of humor in connecting and disarming your audience to effectively land your message.
Awards
- 'Daisy vs Scammers' for Virgin Media O2 received 2 award wins for the categories, Responsible Technology and Generative AI at this year's Shorty Awards .
- Campaign’s ‘Made To Be Enjoyed Not Enduredʼ and ‘memory’ for Cadbury UK receives 2 award wins at shots.