This week’s VCCP update: Challengers, campaigns and client news
How Challengers build enduring brand worlds
We’ve launched The Challenger Series - our new vodcast tackling the biggest questions facing the industry. In episode one, host Charles Vallance is joined by experts from SomeOne, A VCCP Company, to explore how brands create enduring worlds. From O2’s transformation 23 years ago to today’s toughest branding challenges, this is challenger thinking in action.
Watch episode one now on: YouTube, Spotify or Soundcloud
Campaign News
Behind the scenes of Primark’s first UK TV ad
Go behind the scenes of Primark ’s first UK TV ad and 360 campaign, In Denim We Can. Wendy Duggan , Primark’s Marketing Director, and VCCP Creative Director Nikki Lindman share why now was the moment to launch this bold, fresh take - a celebration of denim with an iconic punk soundtrack and a distinctive twist that makes Primark feel unmistakably modern
Reigniting the magic of Lotto
VCCP brings back one of the UK’s most iconic brand lines with It Could Be You, featuring the giant glowing hand that made Lotto unforgettable. This bold new campaign taps into nostalgia while creating fresh, memorable moments - proving the power of resurrecting distinctive, beloved brand assets.
Upcoming Events
Q2 2025 saw Direct Mail, Door Drops, and Business Mail drive visits to advertiser websites at a five-year high: 9.2% of mail prompted action. For planners and marketers, understanding how to harness this channel has never been more important.
Join Ian Gibbs and Ellie Gauci , VCCP’s Head of Strategy - Loyalty & CRM, for a deep dive into the latest DMA VCCP report ‘The Long and Short of Loyalty’. Discover how focusing on customer loyalty can amplify both short- and long-term marketing effectiveness, and why mail remains an essential part of the mix.
16th September - Register here
More News
- Daisy vs. Scammers, our Cannes Gold Lion-winning campaign, continues its incredible run with further golden recognition at the The AME Awards
- VCCP expands its partnership with Co-op under the Owned By You. Right By You. brand positioning, now leading integrated work across Co-op Funeralcare - read more
- VCCP welcomes a new global client, Evergreen Garden Care , kicking off immediately with its Miracle-Gro brand before taking on the rest of the portfolio