Veeva Compass: Transforming Healthcare Data into Actionable Insights

In today’s fast-paced life sciences industry, having the right information at the right time is crucial. For commercial teams, medical affairs, and market analysts, access to clean, reliable, and connected data can make all the difference in decision-making and operational efficiency.

Yet, collecting, cleaning, and integrating datasets from multiple sources is a massive challenge. This is exactly where Veeva Compass comes in.

Veeva Compass is a suite of commercial data products designed for the U.S. life sciences market. It delivers pre-integrated patient, prescriber, and payer data that is ready for analysis. By providing a single source of truth, Compass allows teams to plan more effectively, execute faster, and make confident, data-driven decisions.

What Makes Veeva Compass Unique? Unlike traditional software, Veeva Compass is a commercial data product. It provides:

• Compass Patient Data: A longitudinal view of the patient journey, including diagnoses, treatments, and procedures.
• Compass Prescriber Data: Insight into prescribing behavior to help teams understand which HCPs are prescribing which products and to whom.
• Compass Payer Data: National and sub-national claims data to monitor market access and reimbursement trends.

Veeva Compass data is delivered directly to a customer’s data warehouse, such as Veeva Nitro, or other cloud platforms like Snowflake or Redshift. From there, teams use their preferred BI tools, Tableau, Power BI, or Qlik, to build dashboards. Field teams also benefit as Compass data is surfaced in Veeva CRM through MyInsights dashboards, providing real-time insights at the point of engagement.

Why Data Matters in Life Sciences Access to high-quality data answers critical questions:

• Who is prescribing our products?
• How are patients responding to treatments?
• Where should marketing and sales focus?
• Which areas need additional field reps?

Without Veeva Compass, gathering this information requires time-consuming efforts and increases the risk of errors. Compass centralizes and cleans data, saving time while enabling smarter decisions.

Key Benefits

• Complete, longitudinal patient data to track treatment pathways.
• Prescriber and payer insights to optimize targeting and segmentation.
• Weekly data refreshes ensure teams work with the most current information.
• De-identified data compliant with HIPAA for secure and ethical use.

Who Should Use Veeva Compass?

• Commercial and Sales Teams: Optimize territories and call plans.
• Marketing Teams: Measure campaigns and perform market segmentation.
• Medical Affairs: Analyze treatment pathways and care gaps.
• Market Access Teams: Monitor reimbursement trends and improve patient access.

Real-World Impact For a new diabetes drug launch, Compass helps identify HCPs with high patient volumes, analyze competitor prescribing patterns, understand patient journeys, and build targeted marketing strategies—all based on accurate, real-world data.

Seamless Connection with Veeva CRM By integrating Compass with Veeva CRM, field teams get real-time insights before every meeting. Reports are easily shared, and everyone stays aligned. This combination makes decision-making faster, simpler, and more effective.

In a competitive life sciences market, Veeva Compass empowers organizations to turn complex data into actionable insights. From commercial operations to medical affairs and market access, Compass ensures teams have reliable, integrated data at their fingertips, reducing errors, saving time, and driving results.

Discover how Veeva Compass can transform your healthcare data strategy and give your teams the tools to make smarter, faster, and more confident decisions.