BOPIS. Build Opportunities, Prioritize Interested Shoppers
Curated by eCommerce addicts with 20+ years of experience, eCommerce Power Moves will allow you to see how brands like yours are solving tough challenges, try actionable tactics you can apply right away, and stay ahead of trends before they go mainstream. One power move a month.
Today's power move: BOPIS. By: Glebs Vrevsky , Executive Board & Personalization Lead at scandiweb
Build Opportunities and Prioritize Interested Shoppers. Or as you probably know it, buy online, pick up in-store (BOPIS). Let's visualize:
Your local customer browses your eCommerce store, selects an item they need today, and places an order.
Within hours, they're walking into your store to pick it up. No shipping fees and no waiting days for delivery.
As they walk through your store, they see displays of new arrivals and seasonal promotions. It's very likely they pick an extra item or two.
Meanwhile, your staff, equipped with tablets, can assist or suggest additional purchases that complement what they've already bought.
behind the scenes
Inventory moves faster, and shipping logistics have become simpler and more cost-effective.
new data gathering
Integrating online and in-store data provides you with invaluable insights. You learn not just what your customers are buying but also how they shop to ensure your promotions are timely and relevant.
BOPIS is an undeniable strategic enhancement to your customers' shopping experience. See some real-life implementations by scandiweb below!
How BOPIS works in practice
JYSK Canada's implementation of the BOPIS feature offers a shopping process that begins online and leads the customer to their nearest store. Customers are prompted to choose a pickup location through an intuitive store locator that suggests the nearest JYSK store based on their geographic location.
At the store, customers benefit from the JYSK app, which allows them to navigate the store layout, locate products, and verify stock availability in real-time. If customers choose to shop further during their visit, the app assists in creating a seamless link between online browsing and in-store purchasing, encouraging repeat visits.
At Sportland, customers can choose a pick-up store directly on the product page. As customers view a product, they encounter a secondary call-to-action alongside the traditional 'Add to Cart' option.
Clicking on the [In-Store Pickup] CTA opens a selection interface where customers can choose their preferred Sportland store for pick-up. This interface displays not only the product's stock availability at various locations but also store working hours and addresses. Sportland ensures customers have all the necessary information to make their pick-up experience as smooth and convenient as possible.
Byggmax online customers are informed of the item's availability in their local store and notified that they can opt for in-store pickup during checkout. The information is continuously updated to reflect real-time inventory levels, ensuring accurate expectations.
Additionally, Byggmax has optimized the store selection process for mobile users with a store selector icon in the main navigation. Upon interaction with the store selector, a pop-up appears, pre-filled (but changeable) with the automatically selected nearest store based on the user's location. It also provides details about the store, such as operating hours and contact information.
RELATED KNOWLEDGE
Increase in-store traffic & customer satisfaction!
Talk to scandiweb to:
✔️ understand how BOPIS implementation can align with your strategic goals
✔️ assess the essential milestones for implementing a successful BOPIS experience
✔️ explore the necessary steps for seamless integration
✔️ learn about the testing and implementation phases
✔️ discuss future growth opportunities.
Until then!