A/B testing product pages
Curated by eCommerce addicts with 20+ years of experience, eCommerce Power Moves will allow you to see how brands like yours are solving tough challenges, try actionable tactics you can apply right away, and stay ahead of trends before they go mainstream. One power move a month.
Today's power move: A/B testing. By: Olga Kimalana , Head of CRO & UX/UI at scandiweb
A/B testing product pages brings more value than you might think.
A/B testing is the only scientific approach to identifying which design changes influence user behavior and help achieve site goals –
in real time and with actual users!
It also ensures that all decision-making is entirely data-driven.
Despite its well-known benefits, A/B testing is often overlooked by companies, which is a misstep that can hinder optimizing crucial touchpoints.
Because the experience you provide on your site can either make or break your relationship with customers. Nowhere is this more evident than on your product pages – where browsing turns into buying.
Optimizing PDPs through A/B testing is essential, and, we're happy to report, it requires minimal investment. It is possible to run A/B tests only on selected products to see firsthand results at a minimal cost.
We have run hundreds of winning A/B tests on our clients' product pages – here are just a few to give you an idea.
How A/B testing works in practice
1) Showing a slide-out mini cart once a product is added to nudge more users to checkout and increase the checkout completion rate.
2) Emphasizing the store's unique selling points to reassure customers and drive more purchases – a tiny change with a big impact.
3) Adding bundle descriptions supported with quick and easy selection options for a simplistic, purchase-oriented design.
RELATED KNOWLEDGE
Turn product pages into profit machines!
Talk to an expert from SuperPDP (a scandi group company) to
✔️ gain insights from a seasoned professional to identify and address your PDP challenges
✔️ design your dream product page powered by research & industry best practices
✔️ learn about the testing and implementation phases
✔️ discuss future growth opportunities.
Until then!