Bazaarvoice Huddle: Vol. 15
Get the latest coverage of standout marketing campaigns, collaborations, and trends in CPG.
🔖 Back-to-school, but make it viral
- It’s officially #RushTok season again.
- Skims crashes the #RushTok party with a back-to-school campaign featuring real college students.
- Beauty in the bookstore? Bath & Body Works enters 600 college campuses in an effort to reach Gen Z.
🧸 In our collectibles era
- Labubus, collectibles, and the irresistible pull of affordable luxuries.
- Cava takes a bite out of the collectibles boom.
- Is Nike trying to 'Labubu-fy the Dunk'?
🌸 Fragrance in full bloom
- From Rare Beauty to Chanel: Are 'primers' the next big opportunity in fragrance?
- TikTok versus Instagram: Why the top-performing perfume brands differ across platforms.
- The domination of fragrance dupes on TikTok Shop.
❣️ Influencer news
- Coffee, cameras, content: How Hamptons cafes became the latest influencer hotspot.
- Male-led influencer brands step into the spotlight.
- The price of influence? No one can agree.
💌 Social news
- Substack raises $100 million in funding: How this niche newsletter platform became a unicorn.
- So, your brand went viral? How brands can maintain momentum.
- The 'consumer rebellion' against 'manufactured weirdness'.
👋 That's a wrap!
Let's chat in the comments! Drop your thoughts on what we covered today.
See you in the next one.