Bazaarvoice Huddle: Vol. 15
Get the latest coverage of standout marketing campaigns, collaborations, and trends in CPG.
✌️ Signing off
- 'Appstinence' and the search for a life with less screen time.
- Pinterest declares it a 'digital detox summer'.
- The Blackberry is back, baby.
🍹 The buzz in alcohol
- Gen Z wants their 'cocktails canned, collabed and content-friendly'.
- How BuzzBallz won over TikTokkers.
- The rise of the pre-alcohol drink.
🌴 Is the brand trip back?
- Newly minted billion-dollar brand Rhode hosts their first ever influencer trip.
- Pay attention food brands: Kerrygold's influencer trip just went viral.
- Is bad press just a part of the brand trip package?
❣️ Influencer news
- The creator competition and where influencers go to pitch themselves.
- From Loewe to Dusen Dusen, more brands are hiring in-house creators.
- Creator marketing has become table stakes but reach alone won't cut it.
💌 Social news
👋 That's a wrap!
Let's chat in the comments! Drop your thoughts on what we covered today.
See you in the next one.