With Abieny, we act based on circular strategies, so let's talk about the science behind! 🔬 Thanks to the incredible work of the Ellen MacArthur Foundation, the concept of circular economy has quickly spread through society. In 2017, Potting et al. laid the final foundations for the definition of circular strategies known as 'regenerative', aka. the "10-R Frameworks": ▶ R0 - Refuse: Do not produce or consume what is unnecessary. ▶ R1 - Rethink: models by designing products for multiple lifecycle scenarios. ▶ R2 - Reduce: resource use (energy, materials, water). ▶ R3 - Reuse: products or components as they are. ▶ R4 - Repair: to extend product lifespan. ▶ R5 - Refurbished: Restore to like-new condition (cleaning, upgrading). ▶ R6 - Remanufacture: Disassemble and rebuild for use equivalent to new. ▶ R7 - Repurpose: Reassign a product to a new use ▶ R8 - Recycle: Transform waste into new raw materials. ▶ R9 - Recover: Recover energy or residual materials (incineration, composting). While these strategies continue to evolve, they provide powerful guidelines for action. At Abieny, we translate these guidelines into practical steps for the hardware industry to connect economic impact with product design choices. Test this with our simulator now online! 🚀

👟 Sustainability in Action!🌍 A great note From Pitlochry High School Our P5 class had an inspiring visit from the Sustainability Academy to support their project on recycling shoes. Pupils learned about different types of fabrics, including mono-materials, which are easier to recycle, as well as natural vs. man-made materials. They explored key concepts like circular recycling and cradle-to-cradle, discovering how products can be reused and repurposed instead of ending up in landfill. The session also highlighted the challenges of recycling shoes — did you know less than 5% of shoes are recycled? Pupils reflected on how every step we take can make a difference through the 10 Rs of sustainability. It was a fascinating, hands-on experience that inspired our young learners to think about how they can make a positive impact on our planet. Receiving stickers for being Sustainable Earth Stewards... we look forward to seeing P5's ideas for sustainable shoes for the future Reduce reuse recycle! #DYWTayCities The Sustainables Academy https://lnkd.in/esCHGqmi

🌍 There is only one world — one planet — that our kids and grandkids will inherit from us. Certainly, no one wants to have to answer their question one day: “You knew there was a problem — why didn’t you do anything about it?” That’s why I joined the Circular Economy Masterclass at the University of Exeter Business School, supported by the Ellen MacArthur Foundation. In just over six weeks, together with fellow students from various industries, we’ve explored how businesses can transition from a linear “take-make-waste” model to a regenerative, circular approach. ♻️ ✅ Key learnings for me: 🔄 Design for circularity – embedding reuse, repair, and recycling into products and services. 📊 Measure what matters – using frameworks like Life Cycle Assessment (LCA) to track impact. 🤝 Collaboration is key – across supply chains, sectors, and communities to scale change. 💡 Innovative business models – from product-as-a-service to reuse systems that unlock new value. This isn’t just theory — it’s about turning insight into action and building resilience for the future. 🌱 At DHL Supply Chain Global Service Logistics, we apply and support these principles to create solutions for returns, refurbishing, and second-life applications — helping customers unlock value while reducing waste. Let’s connect and share ideas on building a truly circular future! 💚 #CircularEconomy #Sustainability #Innovation #ClimateAction #DHL #ServiceLogistics

Linear vs Circular Economy: why the shift matters. Most products still follow a ‘take, make, waste’ path. A circular model keeps materials in use through design for durability, repair, reuse and recovery, creating new value across the whole product life. In the article: • Circularity starts at design & business model, not just recycling • Practical first steps: repair access, spare parts, upgrades, take-back • Metrics that matter: avoided material spend, refurbishment margin, retention • Why UK policy momentum + rising input costs make this urgent • How science parks turn pilots into practice with space, expertise and investor links Read the article: https://lnkd.in/eaQwzAXy

The 9 R's of Circular Economy 🌱 In my journey toward sustainability, I'm excited to share the 9 R's of the Circular Economy that guide us in making more environmentally conscious decisions. These principles can transform our interactions with resources and foster a greener planet: 1. Refuse unnecessary items to minimize waste. 2. Rethink our consumption habits and strive for smarter choices. 3. Reduce what we take in to make every product count. 4. Reuse items whenever possible, extending their life cycle. 5. Repair rather than replace, keeping items in use longer. 6. Refurbish to breathe new life into old products. 7. Remanufacture to ensure items are as good as new. 8. Repurpose by finding new applications for items we already own. 9. Recycle, ensuring materials are transformed into new goods. Adopting these practices, we can greatly minimize our ecological footprint and contribute to a sustainable future.

The 9 R's of Circular Economy In my journey toward sustainability, I'm excited to share the 9 R's of the Circular Economy that guide us in making more environmentally conscious decisions. These principles can transform our interactions with resources and foster a greener planet: 1. Refuse unnecessary items to minimize waste. 2. Rethink our consumption habits and strive for smarter choices. 3. Reduce what we take in to make every product count. 4. Reuse items whenever possible, extending their life cycle. 5. Repair rather than replace, keeping items in use longer. 6. Refurbish to breathe new life into old products. 7. Remanufacture to ensure items are as good as new. 8. Repurpose by finding new applications for items we already own. 9. Recycle, ensuring materials are transformed into new goods. Adopting these practices, we can greatly minimize our ecological footprint and contribute to a sustainable future.

https://lnkd.in/eaepBuSH ♻️ America Recycles Day How The Sustainables Circular Economy Helps Us Explore, Understand and Protect Our Biosphere Today is America Recycles Day — a reminder that every resource we have is all we have. At The Sustainables, we believe recycling is only one part of a much bigger picture: a truly circular economy where materials, energy, and ideas stay in the loop for as long as possible. To support educators, families, and communities, we teach four simple but powerful concepts: 🔍 Explore Understanding Children and adults learn to look more closely at the materials around them — where they come from, how they’re made, and the impact of their journey. Understanding leads to wiser choices, and wiser choices create stronger stewards. 🕊️ End of Life Nothing should simply be “thrown away”. At the end of its first life, a product becomes a question: Can we repair it? Share it? Break it down into something new? Teaching this mindset is key to reducing waste and protecting our biosphere. 🔄 Cradle to Cradle Instead of linear “take–make–waste” thinking, we teach pathways where materials return safely to nature or the economy. Designing with the next life in mind is how we move from sustainability talk to sustainability action. 🔁 Keeping Resources in the Loop From metals and plastics to soil, energy, and water — nothing is infinite. Keeping materials circulating supports the planet and children’s climate mental health by replacing fear with practical, hopeful solutions. At The Sustainables Academy, our message is clear: 🌍 Our biosphere is finite. 🌱 Every resource we have is all we have. 🚫 Don’t waste it. Today, on America Recycles Day, let’s celebrate recycling — but let’s also look wider, plan smarter, and teach the next generation a circular way of thinking that protects both the planet and their future.

🌍 Sustainability Starts With The 3Rs — Not In That Order Forget the noise. Rachna breaks down the real hierarchy: 1️⃣ REDUCE – Buy less, avoid waste. 2️⃣ REUSE – Extend life, get creative (upcycle!). 3️⃣ RECYCLE – Last resort. It’s industrial, energy-heavy. ✅ Reuse = smart + creative. ♻️ Recycle = necessary but not enough. Real change? Start with Reduce. Then Reuse. Only then Recycle. Watch. Learn. Act.

The Handbook of the Circular Economy takes a unique look at this rapidly expanding field of activity from the perspectives of global thought leaders, world-leading researchers and industry. Exploring both transitional activity and considering a transformed Circular Economy the book is presented in three distinct sections: section one includes first-hand ideas and opinions from some of the biggest names in our 21st century Circular Economy landscape. The second section includes empirical work that considers the state-of-the-art in research from a host of perspectives ranging from accounting to innovation, from policy to communities of practice. The final section includes brief examples of leading industrial innovations that are aiming to change the world. Suitable for students, researchers, policy-makers and industrialists this handbook highlights many of the challenges we face in shifting away from our linear economy. Provides a single resource covering a broad view of theory, strategies and approaches for circular economy implementation. One of the first academic handbooks focusing on circular economy. Offers a research-oriented view with practical examples. https://lnkd.in/erAG4B3N

Can circular practices be the key to helping businesses thrive in a resource-constrained world? We’ve seen many instances where businesses that moved from a linear to a circular model, experienced unprecedented growth through innovation. However, making circularity stick requires more than new processes or technologies. It requires leadership embedding circularity into the culture of the company. Here are 4 ways to make that happen: 1️⃣ Lead from the top Executives and managers must champion sustainability as a core business priority. Leadership that openly supports sustainable business practices inspires employees to see circularity as part of their role, not an optional add-on. 2️⃣ Empower employees with knowledge Training on environmental management systems, waste management, and circular design equips teams with the tools to make smarter decisions. When people understand the “why”, innovation comes naturally. 3️⃣ Integrate circular goals into strategy Tie innovation directly to measurable business objectives, such as reducing material use, improving product durability, or increasing take-back rates. Linking goals to both environmental and financial performance ensures long-term economic viability. 4️⃣ Celebrate and scale successes Recognize teams who contribute to waste reduction, circular solutions, or advance recycling initiatives. Sharing these stories across the organization reinforces the culture and motivates others to act. Over time, these practices shift from isolated projects to everyday business behaviour. When you embed circular leadership from the top, it signals that sustainability is everyone’s responsibility. Are you currently considering a more circular model? If so, let us know how. ♻️ Repost if you found this helpful. 👉 Follow Eco Systems for more insights. #EcoSystems #sustainability #sustainable #business #strategy #sustainablesolutions #environment #environmentalmangement #sustainablebusiness #GreenEconomy #CircularEconomy