Most SaaS Brands Are Forgettable. I Make Them Inevitable. ⚔️ Brand Strategist for Tech Startups
I don't understand what OpenAI and ChatGPT are doing. To me, this is brand suicide. This reinforces the idea that using #AI is either lazy or cheating. There's nothing wrong with em dashes. People use them all the time. I've been using them for years. Microsoft Word automatically inserts them into text when you type. It's part of grammar. By doing this, they are only further adding to the stigma surrounding the use of AI for professional work. What's the point of all of this, then? What's the strategy behind this trillion-dollar moonshot, if you are telegraphing that AI use at the office is something to hide? This is the OPPOSITE of what AI needs right now as a category. It needs widespread, enterprise adoption. It needs the #SMB market to buy subscriptions and use it. How does any of this help with that? People use ChatGPT at work. They should be doing it openly, but if they ARE hiding it, THAT is the brand war that OpenAI should be fighting. Not freaking em dashes.
It’s true. Chat is now better at not using em dashes—if you instruct it via custom instructions. You can find your custom instructions under your personalization settings.
