We asked ChatGPT why it’s meant to use fewer em dashes and it replied with a sentence that had one. Here’s what it said: 𝘐𝘵’𝘴 𝘵𝘳𝘶𝘦 — 𝘊𝘩𝘢𝘵𝘎𝘗𝘛 𝘩𝘢𝘴 𝘨𝘰𝘵𝘵𝘦𝘯 𝘮𝘶𝘤𝘩 𝘣𝘦𝘵𝘵𝘦𝘳 𝘢𝘵 𝘢𝘷𝘰𝘪𝘥𝘪𝘯𝘨 𝘦𝘮 𝘥𝘢𝘴𝘩𝘦𝘴 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶 𝘤𝘶𝘴𝘵𝘰𝘮𝘪𝘻𝘦 𝘺𝘰𝘶𝘳 𝘪𝘯𝘴𝘵𝘳𝘶𝘤𝘵𝘪𝘰𝘯𝘴. 𝘐𝘧 𝘺𝘰𝘶 𝘵𝘦𝘭𝘭 𝘪𝘵 𝘵𝘰 𝘶𝘴𝘦 𝘢 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘴𝘵𝘺𝘭𝘦 𝘰𝘳 𝘱𝘶𝘯𝘤𝘵𝘶𝘢𝘵𝘪𝘰𝘯 𝘱𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦, 𝘪𝘵 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘧𝘰𝘭𝘭𝘰𝘸𝘴 𝘪𝘵 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵𝘭𝘺. 𝘐𝘵’𝘴 𝘢 𝘴𝘮𝘢𝘭𝘭 𝘥𝘦𝘵𝘢𝘪𝘭, 𝘣𝘶𝘵 𝘪𝘵 𝘮𝘢𝘬𝘦𝘴 𝘢 𝘣𝘪𝘨 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘤𝘭𝘦𝘢𝘯𝘦𝘳, 𝘴𝘪𝘮𝘱𝘭𝘦𝘳, 𝘰𝘳 𝘮𝘰𝘳𝘦 𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦𝘥 𝘸𝘳𝘪𝘵𝘪𝘯𝘨. This is gold! In any case, ALL OF US already using AI-generated content and the truth is that it’s improving every single day… When everyone can produce content at scale, the real differentiator isn’t output, but originality clarity & human insight. And yes...Communications consultants play a crucial role here, they bring the expertise to shape strategy, build coherence, and turn AI-enabled content into purposeful storytelling rather than generic noise. TRUST US!
It’s true. Chat is now better at not using em dashes—if you instruct it via custom instructions. You can find your custom instructions under your personalization settings.