How to adapt to the changing hospitality landscape

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Hospitality is undergoing a cultural reset and the UK and US are shaping a new era for Food and Beverage. Harrison.’s new white paper, Redefining Global Hospitality, written by Sarah Jenkinson uncovers the forces transforming how guests choose, connect, and stay loyal to brands. From value-led Gen Z expectations to the rise of provenance, storytelling, and experience-driven dining, the rules are being rewritten fast. For operators, the opportunity is clear: evolve with cultural change — or risk being left behind. Discover the insights redefining hospitality’s future by following this link to download the white paper. https://lnkd.in/eGe3VhPz #HospitalityInsights #HospitalityTrends #CulturalCrossroads #HospitalityDesign #BrandStrategy #Designedbyharrison

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