Do you remember that viral video? When Guadalupe opened a box of The Monsters, she saw her favorite figure and couldn’t hold back her tears. 💛 POP MART's European team launched a project connecting with our fans offline to capture moments full of happiness, connection, and genuine emotion. It’s never just about collectible figures; it’s about people, families, and the love that binds us all. The team's first stop is Seville, Spain, where they met the lovely Guadalupe, better known as Abuela de Dragones. Guadalupe shared with us: “I’ve always loved dolls, but I was born in a time when I couldn’t have them. Now, my granddaughter gives me these adorable figures, and for me, it’s like a beautiful dream finally coming true.” Sometimes, happiness is that simple—the surprise of opening a box, a childhood joy arriving later in life, or a memory shared across three generations. ✨Joy Begins at Home✨ #POPMART #JoyBeginsAtHome #AbuelaDeDragones #Guadalupe #TheMonsters

I once gifted my mother-in-law who is in her 90s 2 gnomi plush toys 🧸 for her Christmas, she skipped around (nearly) to my then sick father-in -law and kissed him. The memory was precious ❤️

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Juan Ignacio Pérez Gorostiaga

Director de Marketing Digital | Estrategia de Marca, IA, Contenido & Performance | Branding | Comunicaciones | Comunicación Estratégica

3w

Labubu Fever!

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Violeta Rachlevicienė

Aspiring HR professional, CIPD Member

1w

Brilliant idea indeed. Well done!

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Kindness a wonderful thing

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Maelia Salcines

Social Media & Marketing Accounts Manager at The Agency Austin | Children’s Book Author | Mental Health Advocate | Professional Makeup Artist

3w

I love Guadalupe and her unboxing videos!!

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Alison Winter

Senior Graphic Designer & Illustrator

3w

I can't tell you how much I love this. Honestly, the older women in the Popmart stores are my absolute favourite. I went to the Bijenkorf popup, and infront of me was an older lady with her daughter. She was in the queue, and kept asking her daughter to go get her things to look at and gave her the cheekiest little grin when she wanted to buy it. Popmart really does bring simple joy into life. We need more of it in this world!

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Marian Rogers

Model|Miss Universe Honduras 2021| Customer Experience Expert

3w

Creando momentos inolvidables ❤️

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Joana Covas

B.S. in Digital Communication | E-commerce minor | Social Media Manager | Campaign Strategy and Management | Digital Marketing | English, Portuguese, and Spanish

3w

She's my favorite!

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