The Ready-to-Drink (RTD) category continues not only to grow but is expected to experience significant growth in the coming years. As leaders, we wanted to share an overview of these exciting products: key figures, strategic business perspectives, and a few insights. Here’s everything you need to know - in a nutshell - about Pernod Ricard’s RTD portfolio. Please enjoy our brands responsibly. The Absolut Group, House of Tequila, Chivas Brothers, Irish Distillers, Havana Club
Billy Power
2w
Strategy working
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TRAFFIX
1w
It’s impressive to see how Pernod Ricard is navigating RTD expansion with clear strategy and strong consumer focus. Exciting to watch this segment evolve!
Let's go Julien Rubio 🚀
Global Commercial Director RTD & Convenience @ Pernod Ricard | ex-Roland Berger | Columbia University & Centrale Supélec
2wGo RTDs 🚀 🚀