How to Protect Your Brand from Deepfakes

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View profile for JEFFREY M.

Senior Pre-Sales Security Engineer | Security Solutions Architect | SIEM • XDR • SOAR • UEBA | Microsoft Sentinel, Defender XDR, Bitdefender, Acronis, Splunk | Azure • AWS • GCP | DFIR • Threat Hunting • Purple Team

Your Brand Can Be Faked in Minutes. As AI becomes more powerful and sophisticated, creating fake content is now easier than detecting it. Deepfakes spread quickly and are hard to verify at scale. The consequences are real: lost funds, security breaches, damaged reputations and brands, and even challenges to sovereignty across enterprise, consumer, and government ecosystems. They also erode privacy and democratic trust. With usage surging, it is critical to deploy reliable tools and techniques that can detect deepfake information. Why this matters 1. Finance: payment fraud, wire scams, market manipulation 2. Security: account takeover, MFA workarounds, insider lures 3. Reputation and brand: executive impersonation, fake announcements, non-consensual content 4. Civic space: voter deception, information ops, media tampering Make this your baseline 1. Verify requests for money or access with a second channel. 2. Flag unverified audio, video, and images as untrusted until proven otherwise. 3. Train staff on the playbook: pause, verify, escalate. 4. Pilot detectors and provenance checks. Track precision, recall, and false positives. 5. Monitor for misuse of your brand and executive likenesses. Tools worth testing 1. Sensity AI: https://sensity.ai/ 2. DeepSecure-AI (open source): https://lnkd.in/eGXrHtWs 3. Intel Trusted Media detection research: https://lnkd.in/eyDyPk-C 4. Pindrop (voice security): https://www.pindrop.com/ 5. AI Voice Detector: https://lnkd.in/enJvSiYf 6. Hugging Face Space: Generalizable Deepfake Detection (NPR-CVPR 2024): https://lnkd.in/eZ5cJhwD #AI #Deepfakes #Security #FraudPrevention #BrandProtection #TrustAndSafety

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