Your Brand Can Be Faked in Minutes. As AI becomes more powerful and sophisticated, creating fake content is now easier than detecting it. Deepfakes spread quickly and are hard to verify at scale. The consequences are real: lost funds, security breaches, damaged reputations and brands, and even challenges to sovereignty across enterprise, consumer, and government ecosystems. They also erode privacy and democratic trust. With usage surging, it is critical to deploy reliable tools and techniques that can detect deepfake information. Why this matters 1. Finance: payment fraud, wire scams, market manipulation 2. Security: account takeover, MFA workarounds, insider lures 3. Reputation and brand: executive impersonation, fake announcements, non-consensual content 4. Civic space: voter deception, information ops, media tampering Make this your baseline 1. Verify requests for money or access with a second channel. 2. Flag unverified audio, video, and images as untrusted until proven otherwise. 3. Train staff on the playbook: pause, verify, escalate. 4. Pilot detectors and provenance checks. Track precision, recall, and false positives. 5. Monitor for misuse of your brand and executive likenesses. Tools worth testing 1. Sensity AI: https://sensity.ai/ 2. DeepSecure-AI (open source): https://lnkd.in/eGXrHtWs 3. Intel Trusted Media detection research: https://lnkd.in/eyDyPk-C 4. Pindrop (voice security): https://www.pindrop.com/ 5. AI Voice Detector: https://lnkd.in/enJvSiYf 6. Hugging Face Space: Generalizable Deepfake Detection (NPR-CVPR 2024): https://lnkd.in/eZ5cJhwD #AI #Deepfakes #Security #FraudPrevention #BrandProtection #TrustAndSafety
How to Protect Your Brand from Deepfakes
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Can Your AI Blackmail You? As AI evolves from assistants to autonomous agents, the risk of internal misalignment rises, could your model literally blackmail you? Explore how deceptively aligned systems threaten security, and why protocol-level defences (such as hardened invocation frameworks) must replace surface-level fixes. Read more: https://lnkd.in/gsDQBmyd
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Passwords are collapsing — and MFA is next. AI can now spoof SMS codes, clone voices, and trick app-based prompts. If a criminal can deepfake you… They can authenticate as you. The fix isn’t more factors. It’s smarter factors. V2verify’s 5-Factor Authentication blends voice, liveness, device trust, knowledge prompts, and behavioral intelligence to prove one thing AI can’t fake: you’re a real human. If you’re in finance, government, or enterprise security, you’re going to want to read this. 👉 Full Blog Here: https://lnkd.in/gnahPiu9
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Employees adopt AI tools for efficiency and productivity gains in output. These choices, intentionally or unintentionally, create blind spots in security. Shadow AI exposes companies to prompt injections that leak PII, PHI, and proprietary code. By 2027, 75% of workers will operate outside IT visibility, as per Gartner. Kitecyber's data leakage prevention module tracks and blocks any exfiltration tactic used by threat actors to steal data. Start a free trial here: https://lnkd.in/dypXVkig #shadowAI #dataleakprevention #dlp
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