Google adds shipping and return policies to Search Console

Google Search Console adds shipping & returns settings, no Merchant Center required Google now lets online retailers provide their shipping and return policy info directly in Search Console, even if they don’t have a Merchant Center account. You can either: – Add the details in the new Shipping & Returns section in Search Console, or – Use new organization-level structured data to describe your policies sitewide (instead of per product). If both are present, the info you set in Search Console will override your structured data. This change makes it easier for merchants who don’t run Shopping ads to still show accurate policy info in Search. It’s also another step toward richer, more trustworthy search results but it’s not a ranking boost, just better clarity for users. Rollout is happening gradually across all languages and countries.

Google Search Console adds shipping & returns settings, no Merchant Center required Google now lets online retailers provide their shipping and return policy info directly in Search Console, even if they don’t have a Merchant Center account. You can either: – Add the details in the new Shipping & Returns section in Search Console, or – Use new organization-level structured data to describe your policies sitewide (instead of per product). If both are present, the info you set in Search Console will override your structured data. This change makes it easier for merchants who don’t run Shopping ads to still show accurate policy info in Search. It’s also another step toward richer, more trustworthy search results but it’s not a ranking boost, just better clarity for users. Rollout is happening gradually across all languages and countries.

Show shipping and returns clearly in Google — and win trust from the first click Shipping and returns are part of the trust equation. Now you can surface policy details in Google via the new markup and through Search Console. This visibility helps shoppers decide to click and buy. ✅ What to do: - Add shipping and returns markup to product and policy pages using JSON-LD or microdata. - Use Search Console to validate the structured data and monitor errors. - Keep policies accurate, concise, and easy to read. Why it matters: - Better visibility in rich results. - Lower cart abandonment. - Fewer returns questions for support. Take action now: start small, test changes, and measure impact. What policy detail will you surface first to improve clarity and trust?

🚨 Google Announcement: They're now expanding the options for merchants to provide shipping and returns information, even if they don't have a Merchant Center account. 👇 Merchants can now tell Google about their shipping and returns policies in two distinct ways: by configuring them directly in Search Console or by using new organization-level structured data. Previously, this feature was only available to merchants with a configured Merchant Center account. Now, if Google identifies your website as an online merchant, you can set up your shipping and returns policies directly within Search Console. This provides a UI-based method to share your information with Google. This is an alternative to providing this information with structured data. Read more about it in link in comments 👀 PS: Yes, Google wants to have all your product shopping conditions key insights for a seamless marketplace like performance, and is making it so very easy now!

Today Google expanding the options for merchants to provide shipping and returns information, even if they don't have a Merchant Center account. Merchants can now tell Google about their shipping and returns policies in two distinct ways: by configuring them directly in Search Console or by using new organization-level structured data. Learn more: https://lnkd.in/dTUeXgg4

🚀 Google Now Lets You Display Shipping & Return Info Without a Merchant Center Account! Attention Business Owners: Here’s a new opportunity to make your products stand out on Google Search! Until now, showing shipping & return details in Google required a Merchant Center account. Now, Google has made it easier than ever: ✅ Configure directly through Search Console ✅ Use organization-level structured data 💡 Why this matters for your business: Builds trust - customers see your shipping & return policies upfront Boosts click-through rates more traffic to your site Improves SEO visibility with richer product snippets Increases customer confidence & conversions leading to more sales 📌 This is a game-changing step for your business. Update your Search Console or structured data today and get your products to the top of Google! #Versaforge #EcommerceSEO #BusinessGrowth #DigitalMarketing #SmallBusiness #OnlineStore #SearchConsole #StructuredData

Today we're expanding the options for merchants to provide shipping and returns information, even if they don't have a Merchant Center account. Merchants can now tell Google about their shipping and returns policies in two distinct ways: by configuring them directly in Search Console or by using new organization-level structured data. Learn more: https://lnkd.in/dTUeXgg4

Great update from Google! Now we have clear guidelines and key parameters for setting up shipping and return policies directly through Search Console or structured data. 🧑🏻💻

Google now allows any online store to share its shipping and return policies with Google. You can do this in two ways: - Add the details directly in Google Search Console, or - Use structured data (a bit of code) on your website. Before, only stores connected to Merchant Center could do this through Search Console. Now, you can add your policies at the organization level, which means you don’t need to repeat the same code for every single product if the policy is the same. But if a product has a special policy, that product’s policy will still override the general one. Adding this info helps Google show your shipping and return details in search results, which can improve visibility and trust. Google is rolling this out slowly across the world.

A small change in appearance, but with a big impact on end-user confidence. This update clearly aims to unify product management and the shopping experience from Search Console. The ability to declare shipping and return policies using structured data not only improves organic visibility, but also the perception of reliability in SERPs, which is key in highly competitive sectors.