New shipping and returns options for merchants

Great update from Google! Now we have clear guidelines and key parameters for setting up shipping and return policies directly through Search Console or structured data. 🧑🏻💻

Google now allows any online store to share its shipping and return policies with Google. You can do this in two ways: - Add the details directly in Google Search Console, or - Use structured data (a bit of code) on your website. Before, only stores connected to Merchant Center could do this through Search Console. Now, you can add your policies at the organization level, which means you don’t need to repeat the same code for every single product if the policy is the same. But if a product has a special policy, that product’s policy will still override the general one. Adding this info helps Google show your shipping and return details in search results, which can improve visibility and trust. Google is rolling this out slowly across the world.

A small change in appearance, but with a big impact on end-user confidence. This update clearly aims to unify product management and the shopping experience from Search Console. The ability to declare shipping and return policies using structured data not only improves organic visibility, but also the perception of reliability in SERPs, which is key in highly competitive sectors.

You can configure policies on the GSC or by using new organisation-level structured data. Brands may need to get serious with this, as "By providing your shipping and returns information through either of these methods, your fulfillment policies may appear in more search results, including knowledge panels, brand profiles, and product search results. This can improve your visibility, showcase fulfillment services like free and fast shipping, and ultimately attract more customers."

Valuable update from Google that simplifies how merchants can share shipping and returns information. Allowing configuration directly in Search Console or through structured data is a thoughtful step toward improving clarity for both businesses and customers.

Today Google expanding the options for merchants to provide shipping and returns information, even if they don't have a Merchant Center account. Merchants can now tell Google about their shipping and returns policies in two distinct ways: by configuring them directly in Search Console or by using new organization-level structured data. Learn more: https://lnkd.in/dTUeXgg4

How I use Gemini in sheets for Google Merchant Center Product Attributes (P.S. How do you change the shape from a heart on capcut asking for a mate?)

🚨 Google Announcement: They're now expanding the options for merchants to provide shipping and returns information, even if they don't have a Merchant Center account. 👇 Merchants can now tell Google about their shipping and returns policies in two distinct ways: by configuring them directly in Search Console or by using new organization-level structured data. Previously, this feature was only available to merchants with a configured Merchant Center account. Now, if Google identifies your website as an online merchant, you can set up your shipping and returns policies directly within Search Console. This provides a UI-based method to share your information with Google. This is an alternative to providing this information with structured data. Read more about it in link in comments 👀 PS: Yes, Google wants to have all your product shopping conditions key insights for a seamless marketplace like performance, and is making it so very easy now!

🚀 Google Expands How Merchants Share Shipping & Return Policies in Search Console 12th November 2025 Update 🔥 Google just launched a big update for online merchants! You can now share shipping and return policies directly in Search Console — no Merchant Center required. Key highlights: ✅ New “Shipping and Returns” section in Search Console ✅ Organization-level structured data supported ✅ Search Console settings override markup ✅ Rollout in progress globally This simplifies how Google collects and displays fulfillment info in search results. Full details + code examples 👉 https://lnkd.in/gsEjmfp8 #GoogleSearch #EcommerceSEO #SearchConsole #GoogleUpdate #StructuredData

Google Launches Structured Data For Merchant Shipping Policies? Google introduces structured data for merchant shipping policies. Sites can now show delivery costs & times directly in Search results. Uses ShippingService markup under the Organization schema. Product-specific overrides use OfferShippingDetails. Markup defines costs, destinations, and transit times. Supports country, region, and postal code-level destinations. Search Console or Merchant Center settings override page markup. Enables policy visibility even before products appear in feeds. Must comply with Google’s structured data & Search Essentials policies. Aims to improve eCommerce transparency and customer experience. #GoogleSearch #StructuredData #TechnicalSEO #EcommerceSEO #MerchantCenter #ShippingPolicy #RichResults #SearchConsole #GoogleUpdate #DigitalMarketing