When Mario Götze sat down inside the so-called “seat buck” at the Hyundai Motor Europe Technical Center GmbH , he stepped into the future of mobility. Not through horsepower or aerodynamics, but through something even more fundamental: the way drivers and passengers interact with their cars. Regina Kaiser, Manager UX Development, explains that the seat buck is a static mock-up of a future interior. It allows Hyundai’s teams to test concepts in a realistic environment long before production hardware exists. Here, ergonomics, reachability of touch zones, sightlines, and menu navigation can be evaluated as if the car were already on the road. For Mario, it was a chance to experience tomorrow’s Hyundai cockpits today. What he discovered was more than just a prototype, it was the foundation of Hyundai’s next-generation infotainment platform. Entirely rethought from the ground up, it brings a new structure, new design language, new hardware, and a completely new logic of interaction. Built to be modular, it adapts seamlessly across different models, from entry-level cars to premium flagships, while always delivering a consistent Hyundai experience. For Regina and her team, UX is not just about screens and menus. It is about building the technological bridge between driver and vehicle. A bridge that must be scalable, updateable, and intelligent. Future Hyundai systems will be designed for continuous evolution through over-the-air updates, ensuring new functions and interfaces integrate smoothly without disrupting the experience. They will adapt contextually: showing the right information at the right time, anticipating needs, and interacting multimodally. And above all, they will be personal. Every driver should be able to tailor their interface to their own preferences. But no matter how advanced the concept, real testing remains essential. Mario experienced first-hand how ideas come alive only when tested in realistic environments. Every detail, from visual feedback to simplified complexity, is assessed not just by engineers, but also by test drivers and eventually by customers themselves. Their feedback flows directly back into development, making each iteration sharper, more intuitive, and more human. As Regina puts it, UX is not just a digital layer. It is the touchpoint where Hyundai’s brand identity becomes tangible, where character and technology converge into a driver experience that feels effortless, intelligent, and distinctly Hyundai. #hyundai #innovation #meettheteam #userexperience #mariogötze
... Interesse sieht anders aus.
Vipul Hirpara
1mo
Hyundai’s visionary approach to UX truly redefines the driver experience -combining innovation, personalization, and continuous evolution. This leadership in human-centered design is setting a new standard for mobility’s future.
RAJNEESH GARG
1mo
Despite a final order by the Punjab State Consumer Disputes Commission in Appeal Nos. 732 & 738, dated June 26, 2025, directing Raja Motors Hyundai, Bathinda (Punjab, India) to repair and return my Hyundai Creta (PB23Y0064) in proper completely roadworthy condition, no action has been taken even after 100 days. Multiple follow-ups have been ignored, showing clear non-compliance. This lack of accountability and care from such a reputed brand is extremely disheartening. No action whatsoever has been taken by either your dealership or Hyundai India to comply with the court’s order. Furthermore, the revision petition (No. 202508271207) filed by Raja Motors Hyundai on August 27, 2025, before the National Consumer Disputes Redressal Commission (NCDRC), was also dismissed, rendering the State Commission's order final and binding. I urge immediate compliance with the court's directive and prompt return of my fully repaired vehicle. I still maintain faith that Hyundai, as a globally reputed brand, will act responsibly and uphold its obligations under Indian law and consumer protection norms.
Fomación & Adiestramiento Continuo. Modalidad Presencial & Online. "Transformando Conocimientos en Saberes para la Vida".
1mo