How to Win with Your Vendor Scorecard: A Webinar by Bazaarvoice

BFCM revenue hit a record high, but profit contribution dropped 13%. Higher customer acquisition costs, lower average order values from experimental offers, and compressed margins from aggressive discounting created a $39,000 profit gap during the biggest sales period. Think of it like a restaurant during peak dinner rush. You can pack more tables and boost total sales, but if you're discounting every entrée by 40%, paying premium wages for extra staff, your kitchen profit per plate plummets even as revenue soars. During this week's Move the Needle live call, the workshop covered a year-over-year case study showing exactly this scenario - brands chasing revenue metrics while profit contribution margins deteriorated in real-time. The financial toolkit revealed what revenue-focused dashboards missed: unit economics breaking down when it mattered most. Performance marketers tracking profit contribution can spot this immediately. While ROAS might look healthy at 4x, if your contribution profit drops 13% due to promotional strategy, you're essentially paying for the privilege of losing money faster. We discuss these topics in live Q&A's and workshops in the Move the Needle Community. Info is in the comments. #d2c #ecommerce #blackfriday #profitmargins #uniteconomics #performancemarketing"

"A loyalty program without contextual understanding is just a discount coupon with branding." Most brands think loyalty is something you can buy with points, cards or cashback programs. But real loyalty can’t be redeemed. It’s earned through relevance. People don’t return because they owe you rewards. They return because you fit their life. Because your store is there when they need it. Because your offering aligns with their intent. Because the experience feels like it was built for them. A loyalty program without contextual understanding is just a discount coupon with branding. And when brands confuse incentives with belonging, they end up rewarding people for showing up instead of giving them a reason to. So hear me out on this: "Relevance is the new currency." And the most valuable reward you can offer is being part of your customer’s routine. #RetailStrategy #CustomerExperience #DecisionIntelligence #LocationIntelligence #Relevance #WhereMatters #TOPOSAnalytica

⚠️ 41% of eCommerce marketers admit they left money on the table last peak season. It’s already October — but it’s not too late to catch up to the brands who’ve been planning their peak strategy for weeks. From ad performance to stock and customer experience, every detail counts when demand spikes. The ones who prepare now are the ones who’ll win big in Q4. Don’t leave revenue to chance this year. Grab the Peak Planning Checklist — your step-by-step guide to making this your most profitable season yet. 👉 https://lnkd.in/dziFHxVm #Ecommerce #DigitalMarketing #PeakPlanning #PerformanceMarketing #RetailStrategy

📑 The DHL 2025 E-Commerce Trends Report: Business Edit is here! Based on insights from 4,050 e-commerce businesses across 19 markets, this deep-dive report offers a rare global perspective of B2C & B2B e-tailers. 🛒 From Black Friday strategies to global e-commerce behavior, discover what’s driving sales, optimizing operations, and reshaping the future of online commerce. The findings show a tech-driven, fast-moving, opportunity-rich future for e-commerce leaders everywhere. Don’t miss these unique insights you won’t find elsewhere. Download the report now – link in the comments. 👇 #eCommerce #Trends #BusinessInsights

📑 The DHL 2025 E-Commerce Trends Report: Business Edit is here! Based on insights from 4,050 e-commerce businesses across 19 markets, this deep-dive report offers a rare global perspective of B2C & B2B e-tailers. 🛒 From Black Friday strategies to global e-commerce behavior, discover what’s driving sales, optimizing operations, and reshaping the future of online commerce. The findings show a tech-driven, fast-moving, opportunity-rich future for e-commerce leaders everywhere. Don’t miss these unique insights you won’t find elsewhere. Download the report now – link in the comments. 👇 #eCommerce #Trends #BusinessInsights

Every retailer wants to scale their media network. But most can’t explain what’s actually driving performance. Without measurement experts, teams rely on instinct, not insight. Pricing becomes opinion. Placements follow gut feelings. Reports live in spreadsheets no one trusts. With measurement experts, everything changes: ➠ Zones scored by real dwell and visibility. ➠ Campaigns tied to PoS and loyalty data. ➠ Proof-of-play automated, not manual. ➠ CPMs set by verified performance. That’s how in-store retail media stops being a “pilot” and starts becoming a profit centre. Because confidence comes from evidence. P.S. If you had to fix one measurement gap today, where would you start?

BFCM doesn’t test your discounts. It tests your retention. You know that feeling when your Black Friday spike disappears by mid-January? That’s what happens when discounts do the talking instead of loyalty. Most brands build loyalty programs after BFCM. Smart brands build around it. Because BFCM isn’t the time to launch a loyalty program. It’s the time to leverage it. The most successful operators begin weeks in advance, mapping triggers, pre-loading points, and tailoring offers that convert first-time shoppers into repeat customers. At 99minds, we’ve seen Shopify brands where loyalty redeemers spend 2.5x more in Q1 after BFCM simply because they were primed before the sale. That’s when loyalty stops being a “nice-to-have” and becomes the profit buffer that cushions CAC spikes and keeps revenue steady when discounts fade. The real game changer? Treat loyalty as part of your BFCM prep plan, not your post-mortem. Curious, "When do you start building retention into your BFCM plan: before or after the sale?" #BFCM #ShopifyPlus #EcommerceGrowth #LoyaltyMarketing #RetentionStrategy

If retention isn’t in your BFCM plan, you’re missing half the story. 😶🌫️😬 Most brands are getting ready for the BFCM rush. Smart ones are prepping for what happens after. Because the real ROI isn’t just in your first purchase margins.  It’s in making sure your existing customers want to come back after the sales and celebrations wind down.🛍️🛒 Our latest blog dives into how leading eCommerce teams are turning one-time buyers into loyal customers by using better segmentation, smarter win-back triggers, and sharper lifetime-value strategies. 📝 No gimmicks. Just the kind of retention groundwork that pays off when the sales season ends. 📈 If you’re ready to turn holiday shoppers into loyal regulars, check out the full blog - link in comments. 👇 #eCommerceRetention #CustomerLTV #BFCM2025 #DTC #SarasAnalytics #SarasPulse #holidayseason #CustomerRetention #BFCMsale

There’s a lot of noise in commerce media right now. The truth? It only works when the customer comes first. 🥇 At SMG, we’ve been putting shoppers at the heart of every plan since 2008 — helping retailers and brands build connected commerce strategies that drive real, sustainable growth. Because when you connect shelf, e-commerce, and off-site around the customer, everyone wins. Brands grow. Retailers profit. Shoppers get a better experience. That’s the power of connected commerce. ⚡ Katie Streeter Hurle | Lee LeFeuvre | Sean Crawford | Venus Lageman | Matt Lee | Sam Toothill | Bianca Hall | Alison O'Keefe

In-store data shouldn't just measure your retail media efforts; it should inform them. Effective retail media measurement helps retailers make data-driven decisions across the business to drive revenue and improve in-store operations.  Measurement standards are still developing, and marketers want alignment with e-commerce attribution methods. At the same time, brands must balance their need for shopper behavior insights with customer trust and privacy. Walkbase helps leading retailers rigorously measure their in-store efforts, connect media spend to shopper behavior, and optimize campaigns. Learn more: https://lnkd.in/eqQpqi9c