How to avoid BFCM marketing noise with Keri's tips

Shoppers are drowning in noise. Brands sent 3.9B emails and SMS messages last BFCM, and this year will be louder. But more messages don’t mean more results. The smartest brands are: -Coordinating email + SMS into one continuous conversation -Using AI to time messages around real behavior -Measuring attention earned, not messages sent Less noise. More signal. Read how to make every message matter this BFCM: https://lnkd.in/gSyv5NBw

The rise of social media and mobile rewrote the rules of shopping — AI is doing it again. This Black Friday, 64% of shoppers plan to use AI to find value, ideas, and inspiration — making AI-assisted discovery the new front door to commerce. https://lnkd.in/ghDxX5Gy

🚢 Introducing Profound Shopping More customers now start with a question instead of a website. AI becomes their personal shopper. It decides which products to browse, how to describe them, and what brands to compare. That is the new purchase funnel but retailers have had zero visibility into it. Today we're fixing that with the launch of Profound Shopping Analysis, a new way for retailers to see exactly how their products appear inside AI driven shopping. Which items surface. How often they show up. How they are described. How they stack up against competitors. Even the images and placements users actually see. Agentic commerce is moving fast and your product content now directly influences how AI recommends you. Our research across thousands of product pages makes it clear that richer content wins. Retailers who adapt will reach new customers. Those who do not risk becoming invisible. Answer Engines are becoming the new front door to retail. Shopping Analysis helps you stay visible. Big kudos to the team on this launch: Sherman Grewal, Joey Loi, Julia Moseyko, Josh Blyskal for pulling this together in record speed ahead of Black Friday coming up! Blog post in the comments as well as our exclusive feature from Trishla Ostwal in ADWEEK.

As of July, more than 50 million daily ChatGPT prompts are shopping oriented and more than half of shoppers use AI assistants for shopping tasks. "This is the largest transfer of marketing power in a generation," Natasha Wallace, global chief solutions officer at Jellyfish, wrote in an email to MediaPost. "Brands can no longer simply buy their way to visibility. AI-mediated customer journeys will determine what brands are recommended and there’s a real sense of urgency to take control of those recommendations."

Shoppers are redefining how they discover, evaluate, and buy. Through 20 million conversations powered by alby we’ve seen shoppers go from skeptical to comfortable, asking questions, exploring options, and making confident purchase decisions in new ways. Fayez Mohamood put it best: “Reaching 20 million conversations with an 81% CSAT score proves that shoppers are increasingly engaging with AI agents that actually help them find what they need. This milestone represents thousands of shoppers who’ve moved beyond viewing chatbots as support tools alone to embracing them as shopping companions.” We see this as a sign of where retail is headed, toward experiences that feel more personal, predictive, and human at every step of the buying journey. 👉 Read more about what we’re learning: https://hubs.la/Q03SR17s0

Adobe predicts AI-driven shopping traffic will increase 520% this holiday season. Most e-commerce stores aren't ready for it. The problem isn't traffic. It's that AI assistants like ChatGPT now decide which products to recommend before a customer ever sees your site. If your product data is messy or incomplete, the AI can't understand what you're selling. It picks the competitor with cleaner data instead. You don't get a second chance to be recommended. Is your product catalog built for AI to read, or just for humans to browse? https://lnkd.in/dkCHbAZ4 #Ecommerce #GEO #AISearch

Personalized product discovery is no longer optional, it’s becoming the baseline. 7% of all shoppers now begin their product search with AI assistants, and 10% among Gen Z. So what’s the real holiday edge for 2025? AI personalization, fulfillment speed, or brand loyalty?

Black Friday has blurred into Christmas - and audiences are tuning out. 🎧 67% hit marketing fatigue by November. 49% stop buying after seeing the same ads too often. As Seedtag’s Marko Johns says: “The real opportunity lies in using AI as an end-to-end partner - not a shortcut.” Read more here: https://lnkd.in/eP8sgUn8

🤖 𝗧𝗵𝗲 𝗮𝗴𝗲 𝗼𝗳 "𝗼𝗻𝗲-𝘀𝗶𝘇𝗲-𝗳𝗶𝘁𝘀-𝗮𝗹𝗹" 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗱𝗶𝗲𝗱 𝘄𝗶𝘁𝗵 𝗹𝗮𝘀𝘁 𝘆𝗲𝗮𝗿'𝘀 𝗶𝗢𝗦 𝗽𝗿𝗶𝘃𝗮𝗰𝘆 𝘂𝗽𝗱𝗮𝘁𝗲𝘀. As third-party cookies disappear and privacy regulations tighten, retailers face a brutal choice: invest in intelligent personalization or watch conversion rates plummet. The brands that understand this are already pulling ahead. 𝗧𝗵𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝗺𝗽𝗲𝗿𝗮𝘁𝗶𝘃𝗲: Without behavioral data from cookies, retailers need AI that can create personalized experiences using first-party data—purchase history, browsing patterns, and real-time interactions. The alternative is marketing in the dark. 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗼𝗿𝘆 𝘁𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: A home goods retailer replaced their generic "You might also like" recommendations with AI-driven personalization based on seasonal buying patterns and style preferences. Their average order value increased 34%, and customer lifetime value grew 42% over six months. Releva's approach solves this exact challenge. Our AI learns from every customer interaction to deliver hyper-relevant recommendations that feel natural, not creepy. No cookies required—just intelligent algorithms that understand intent. 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗰𝗵𝗲𝗰𝗸: How personalized is your customer experience really? Generic product grids and mass email blasts don't count. 👉 Master AI-powered personalization for BFCM: https://lnkd.in/dSajANhM #RetailTech #AIPersonalization #PersonalizationGap #BFCM2025 #CustomerExperience

Shoppers today move fast and expect retail journeys to keep up. With 71% of consumers wanting generative AI in their shopping experience, brands using a unified AI platform will win this holiday season. ✨ Explore #IgniteCXInsights to see how AI turns moments into loyalty. https://bit.ly/4qMwTRc