🤖 𝗧𝗵𝗲 𝗮𝗴𝗲 𝗼𝗳 "𝗼𝗻𝗲-𝘀𝗶𝘇𝗲-𝗳𝗶𝘁𝘀-𝗮𝗹𝗹" 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗱𝗶𝗲𝗱 𝘄𝗶𝘁𝗵 𝗹𝗮𝘀𝘁 𝘆𝗲𝗮𝗿'𝘀 𝗶𝗢𝗦 𝗽𝗿𝗶𝘃𝗮𝗰𝘆 𝘂𝗽𝗱𝗮𝘁𝗲𝘀. As third-party cookies disappear and privacy regulations tighten, retailers face a brutal choice: invest in intelligent personalization or watch conversion rates plummet. The brands that understand this are already pulling ahead. 𝗧𝗵𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝗺𝗽𝗲𝗿𝗮𝘁𝗶𝘃𝗲: Without behavioral data from cookies, retailers need AI that can create personalized experiences using first-party data—purchase history, browsing patterns, and real-time interactions. The alternative is marketing in the dark. 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝘀𝘁𝗼𝗿𝘆 𝘁𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: A home goods retailer replaced their generic "You might also like" recommendations with AI-driven personalization based on seasonal buying patterns and style preferences. Their average order value increased 34%, and customer lifetime value grew 42% over six months. Releva's approach solves this exact challenge. Our AI learns from every customer interaction to deliver hyper-relevant recommendations that feel natural, not creepy. No cookies required—just intelligent algorithms that understand intent. 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗰𝗵𝗲𝗰𝗸: How personalized is your customer experience really? Generic product grids and mass email blasts don't count. 👉 Master AI-powered personalization for BFCM: https://lnkd.in/dSajANhM #RetailTech #AIPersonalization #PersonalizationGap #BFCM2025 #CustomerExperience
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Strategic & Operational Executive | CFA | Ex-Kearney | Driving Strategy, Transformation, Value Creation & Growth | FMCG, Retail, PE | Leadership for Scale & Impact
The retail revolution towards contextual commerce in 2025 marks a groundbreaking change. Consumer interactions are becoming seamlessly integrated and highly personalized. This forward-thinking model hinges on real-time data and privacy, significantly enhancing user experience while building trust. 🏆 Brands leveraging AI and first-party data face complexities in consent and ethical data use. ⚖️ The real challenge lies not just in personalization but in maintaining transparency and user control. 🔍 Ensuring that convenience does not compromise trust is paramount. 📊 Retailers who master this balance will emerge as leaders in customer loyalty and satisfaction. How are you adapting to this evolving landscape to ensure your brand stays ahead? #personalization #consumertrust #contextualcommerce
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Technology Director @ Neontri | 🤖 AI Strategy Architect & Early Adopter - follow me to get insights about AI tools to solve your business problems.
Retailers sit on mountains of customer data yet still struggle to deliver truly relevant experiences at scale. AI is breaking that paradox – transforming raw data into real-time insights, personalized experiences, and measurable growth.
In today’s retail world, guessing what customers want isn’t a strategy – it’s a mistake. Shopping behavior has changed: Gen Z already turns to AI instead of search, 71% of customers expect personalized experiences, and 76% get frustrated when brands miss the mark. The solution? AI-powered personalization that turns browsers into buyers. In our latest article, we break down the tech, tactics, and takeaways from the brands leading the way: https://lnkd.in/dYxqTQ2H
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It has started. We’re entering an era of agentic commerce - where agents act on behalf of consumers to search, compare, and even transact. This shift changes the very nature of competition: retailers will need to appeal not only to people, but to the algorithms that represent them - funny or not funny to imagine this? Winning in this environment will require new capabilities in: • Data transparency and trust • Discoverability within AI-driven ecosystems • Value propositions that resonate with both consumers and their digital agents The implications for brands and retailers, I think, will be pretty profound. Those who move first to test, learn, and later reimagine how they engage and transact will shape the next generation of retail. 🔗 Read more: https://lnkd.in/ekq4AgJW
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Are retail websites disappearing? 🤔 In this clip from our recent Constructor webinar featuring Forrester, guest speaker, Forrester Principal Analyst Emily Pfeiffer shares her perspective on what agentic search and GenAI really mean for the future of ecommerce sites. The takeaway: retail isn’t vanishing, it’s evolving. Shoppers may start journeys with AI agents, but brand experiences still matter more than ever. Watch the full discussion on demand: https://okt.to/jO91ra.
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Senior Partner, Digital Strategy & Transformation | Consumer & Retail SME | Senior Growth Strategist | Digital Business Leader | Executive Advisor | Digital Thought Leader
Forget browsing. AI-enabled "contextual commerce" is here to change shopping forever. Retail is shifting to a predictive journey where systems anticipate and buy what you want next, leading to "zero-click" purchasing. This article explains how retailers are using real-time data and AI to become your personal concierge. The shop is coming to the shopper. Read the future of retail: https://lnkd.in/eDWAcdPU
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Forget browsing. AI-enabled "contextual commerce" is here to change shopping forever. Retail is shifting to a predictive journey where systems anticipate and buy what you want next, leading to "zero-click" purchasing. This article explains how retailers are using real-time data and AI to become your personal concierge. The shop is coming to the shopper. Read the future of retail: https://lnkd.in/ec4TX-Hv
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Forget browsing. AI-enabled "contextual commerce" is here to change shopping forever. Retail is shifting to a predictive journey where systems anticipate and buy what you want next, leading to "zero-click" purchasing. This article explains how retailers are using real-time data and AI to become your personal concierge. The shop is coming to the shopper. Read the future of retail: https://lnkd.in/gjFhBGnC
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VP | Executive Client Partner at Randstad Digital | Customer Experience | Enabling your digital transformation through customized talent solutions | passionate about Women In Technology
Forget browsing. AI-enabled "contextual commerce" is here to change shopping forever. Retail is shifting to a predictive journey where systems anticipate and buy what you want next, leading to "zero-click" purchasing. This article explains how retailers are using real-time data and AI to become your personal concierge. The shop is coming to the shopper. Read the future of retail: https://lnkd.in/eCxEAiJu
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Forget browsing. AI-enabled "contextual commerce" is here to change shopping forever. Retail is shifting to a predictive journey where systems anticipate and buy what you want next, leading to "zero-click" purchasing. This article explains how retailers are using real-time data and AI to become your personal concierge. The shop is coming to the shopper. Read the future of retail: https://lnkd.in/epTR95mM
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For 150 years, advertising—newspapers, magazines, sponsored products—shaped shoppers' decisions. But what happens when AI flips the script? In this clip, we explore how AI puts the power back in the hands of the customer, delivering personalized recommendations that truly fit their needs. 👉 Watch the full webinar on-demand to learn how brands can thrive in this new era: https://ow.ly/8LUF50XhHrv #DigitalShelf #AIinRetail #Ecommerce #ShopperBehavior #OnDemandWebinar
