Top email performers personalise to 6 segments, 66% of the time. Yes, really. Here's what that means for you. Separating people who've bought from those who haven't isn't enough anymore. You need to go deeper. At least six different customer groups. Each receiving a version of your message tailored specifically to them. Feels overwhelming? It doesn't have to be. Your email platform already has features built in to make this simple - you just need to use them. Dynamic product feeds display products based on what each customer has browsed or purchased before. AI-powered recommendations surface items using data from similar customers, what's trending, or what's running low on stock. Combined, they make your emails feel personal. Like a conversation between two people. Except you're having it with thousands at once. 1:1 communication at scale. Customers see what they actually want. Your messages actually connect. And your results blow past what generic sends ever achieved. So, how many segments are you speaking to in your next campaign? 👋 I'm Olga, I Grow, Nurture and Monetise Subscribers for Brands and Creators 📚 I've just written a Playbook on winning during BFCM'25 while protecting profit 💬 Comment PROFIT and I'll send you a copy, no strings attached #emailmarketing #ecommerce #personalisation #marketing #bfcm

3 Things DTC brand owners get wrong about emails I send such non-discount emails every week and generate $30,000 from emails for this brand. 1. You don't always need discounts 2. The email must be easy to skim 3. "Show Now" is a weak CTA From now on add this to your email marketing strategy: - Repeat my USPs multiple times - Send emails based on latest updates - Share learning about the problem the product solves - Show the users benefits of using two products together Your AOV won't increase just by creating bundles You have to use emails to educate them how that bundle solves the problem in a better way Once they have this info... they will buy even without a discount. If you want me to help you make $30k in 45 days from your email marketing, comment or DM the word "EMAILS" to book a free account audit!

Want to triple your ROAS on email campaigns? Here’s how: Stack direct mail with email. At PostPilot, we ran 122 campaigns at PostPilot, reaching 500,000 households with the same offer via email and postcard. - Group 1: Those who received an offer via email. - Group 2: Those who got the same offer via direct mail. - Group 3: Those who received both. Customers who received the offer through both email and direct mail spent three times as much. And that’s incremental data. That’s right. 3X incremental ROAS. I’ve been saying it for years: Direct mail + other channels = MULTIPLIED ROI. And we have the data to back it up. Brands, stop separating your marketing efforts. Use both email and direct mail together. Make your move. Drive LTV. And set yourself up for a killer end of year.

Flows vs Campaigns: Where Brands Should Really Focus First Most brands jump straight into flashy email campaigns, new product drops, flash sales, and holiday blasts. But here’s the truth: campaigns can’t fix what your flows never built. Automated flows like the welcome series, abandoned cart, post-purchase are the foundation of profitable email marketing. They run 24/7, nurture every lead, and turn one-time buyers into loyal fans. If your flows aren’t optimized, every campaign you send is just pouring water into a cracked bucket. Here’s how I explain it to my clients: Flows = infrastructure. They keep your system running. Campaigns = fuel. They power short-term boosts. Start with flows. Perfect your customer journey. Then layer campaigns on top. That’s how brands go from inconsistent sales to predictable revenue.

Many businesses focus on paid ads because the results are immediate, but what’s often overlooked is the systems and strategies that make results sustainable. If you want to see your leads turn into loyal customers (without wasting another ad dollar), this is the way forward.

Most Brand Owners Don’t Have Time for Email Marketing. They know it works. They want to do it. But they’re buried in everything else. Ops, ads, inventory, customer service. One brand we onboarded recently was doing around $5K/month from emails. They were sending occasionally. But no real strategy. I came in and: ✅ Built 7 new automated flows ✅ Launched 8-10 campaigns per month ✅ Optimized segmentation + deliverability Within 90 days, email revenue jumped from NZ$5K → NZ$20k/month. That’s what happens when you stop treating email as ‘’Extra.’’ And start treating it as a profit system. P.S.: Treat emails as your retention engine instead of the sales channel.

The key to growing a successful brand is knowing when to focus on what If you’re at $10k/month - there’s no point in advertising on 5 different ad platforms and spending a ton of time on Email Marketing You should only be on 1-2 ad platforms until you reach $100k/month, with a few basic email flows Once you reach $100k/month+ you can diversify with more ad platforms and more nuanced retention strategies But if you focus on those things too early it will waste a lot of time and you’ll have too many things to focus on

🚫 Myth: Sending the same email to your entire list is the fastest way to get results. ✅ Fact: It’s the fastest way to get ignored. Here’s the truth—your subscribers aren’t all the same. Some are brand new. Some are loyal superfans. Some are this close to booking or buying. When you send the same email to everyone, you’re speaking to no one. Segmentation + personalization = better engagement + more conversions. We live by this rule: The right message. To the right person. At the right time. It’s not just email marketing jargon—it’s what moves the needle. Do you segment your list yet? If not, now’s the time to start.

We’ve just released the State of CRE Marketing 2025 Report, built from real SharpLaunch platform data. It’s designed to help you see exactly where you stand. Inside, you’ll find: 🔹 Email marketing benchmarks: How our users are achieving 38.7% open rates and 3.55% click-through rates 🔹 Traffic insights: Where 92% of listing traffic comes from 🔹 Engagement metrics: How to drive 36% longer time on page 🔹 Conversion tips: How a change to lead forms can dramatically increase CA execution rates — up to 89.8% for larger deals. Check out the full report this data to benchmark your marketing performance and find quick wins for your next campaigns. Link in the comments 👇

Combining channels isn’t just smart—it’s profitable. Our latest breakdown shows 98% SMS open rates and $36 ROI per $1 spent on email, plus practical ways to orchestrate both for higher engagement and conversions. Read the full stats & strategy: https://hubs.la/Q03PR-rH0 #SMSMarketing #EmailMarketing #LifecycleMarketing #GrowthMarketing #DialMyCalls