Why Email Segmentation Matters for Better Results

Can Email Marketing Personalization Go Too Far? We’ve all heard the mantra: “Deliver the right message to the right person at the right time.” (Yes, we said it again!) Personalization is essential - but if every email only reflects what your audience already likes, where’s the room for discovery? In our latest blog, we explore why the best campaigns follow the 80/20 rule: ✅ 80% personalization to build trust and relevance ✅ 20% surprise to spark curiosity and drive innovation Learn how to strike the perfect balance and why novelty matters more than you think. Plus, see how Adestra, Audiences, and Second Street make personalization purposeful - not just personal. 👉 Read the full post: https://lnkd.in/eHJU9nG4 Because sometimes, the best message isn’t the one they expected—it’s the one they didn’t see coming. #EmailMarketing #Personalization #MarketingStrategy #Adestra

Email is still one of the most powerful ways to connect with your audience but only if it’s done right. The difference between an email that sits unopened and one that gets results comes down to clear messaging, smart strategy and a focus on your customer. Our clients see open rates above 30%. 👉 Swipe through to see why email marketing still works. #EmailMarketing #DigitalMarketing #EvolutionMedia #ContentMarketing

When I begin working with a new client, they can sometimes feel a bit hesitant about sending marketing emails, often out of concern about coming across as too "salesy." I would argue that the right email strategy isn’t about pushing sales, it’s about staying visible, offering value and keeping in touch. The ideal frequency will vary depending on your business. For some, weekly emails work well, while for others, monthly is more appropriate. If you're a service-based business, starting with a monthly newsletter is a great first step. It keeps you on your audience’s radar and opens the door to ongoing conversation. The key is to always have a clear purpose for each email and focus on sharing content that’s genuinely useful and relevant. You can always build in more targeted or automated campaigns as your strategy evolves! To learn more about email marketing, visit: https://lnkd.in/eBeMTSMy #EmailMarketing #EmailMarketingTips

💡 Random Lists vs Intent Research — The Truth No One Talks About! In 10 years of email marketing, I’ve seen both sides of the coin.. So who wins? Honestly… both (when used smartly). 📊 Use random lists to test markets, create awareness, or warm up a new offer. 🎯 Use intent research to go deeper, close deals, and build a long-term presence. ⚙️ Here’s the thing most people miss: Both methods require completely different sending strategies and setups. You can’t run a random-volume campaign and a targeted-intent campaign from the same infrastructure — 👉 The warming process, daily limits, and copy approach all change. Neither is right or wrong — success comes from knowing when to use which, and setting up your system accordingly. #EmailMarketing #ColdOutreach #B2BLeads #LeadGeneration #Deliverability #MarketingStrategy #EmailVerse #DigitalMarketing #GrowthMarketing #InboxPlacement

When I begin working with a new client, they can feel a bit hesitant about sending marketing emails often out of concern about coming across as too "salesy." I would argue that with the right email strategy isn’t about pushing sales, it’s about staying visible, offering value and keeping in touch. The ideal frequency will vary depending on your business. For some, weekly emails work well, while for others, monthly is more appropriate. If you're a service-based business, starting with a monthly newsletter is a great first step. It keeps you on your audience’s radar and opens the door to ongoing conversation. The key is to always have a clear purpose for each email and focus on sharing content that’s genuinely useful and relevant. You can always build in more targeted or automated campaigns as your strategy evolves! To learn more about email marketing, visit: https://lnkd.in/eTBCddMa #EmailMarketing #EmailMarketingTips

The one thing clients always ask us: “Is email marketing still worth it?” We hear this all the time. And honestly - we get it. With social media evolving every second, it’s easy to think email is outdated. But here’s the truth we’ve seen again and again - email marketing still works. And not in a “send a newsletter once a month” way. It works when it’s done strategically. Because email isn’t about inboxes. It’s about relationships. It’s the only channel where: 📬 You own the audience - no algorithm decides who sees your content. 💡 You can personalize every message, not just every ad. 📈 You can track exactly what’s working, in real time. And when it’s built around trust, relevance, and timing - email can quietly outperform every flashy campaign out there. At Carina Strategies, we’ve seen open rates jump from 12% to 42%, and webinar seats sell out months in advance - all through email. So if you’re wondering whether it’s still worth it... Yes. And more than ever. #EmailMarketing #MarketingStrategy #CustomerJourney #CarinaStrategies

The world of marketing is changing fast. Email isn’t dead, it’s evolving. But here’s the catch: most campaigns fail because they ignore the basics. The first step? Build authority and trust. Make sure your emails land in the inbox, not spam. That’s where warmup comes in, or even better, prewarmed IPs and mailboxes. Those who master this don’t just send emails, they get results. Higher engagement, better responses, and real conversions. Email campaigns are no longer about volume, they’re about strategy, reputation, and timing. The faster you get this right, the faster you create authority and impact. So the question is simple: Are you evolving with email, or still playing catch-up? #EmailMarketing #LeadGeneration #InboxPlacement #EmailDeliverability #DigitalMarketing #MarketingStrategy #PrewarmedIPs #EmailWarmup #MarketingGrowth #AuthorityBuilding #B2BMarketing #MarketingTips

6 Types of Emails That Build Relationships and Revenue 💌 Too many brands send one kind of email: promos. Discounts, sales, offers - again and again.   But here’s the truth 👉 If every email screams “Buy now,” your audience stops listening. To truly convert, your emails have to build trust first.   Find out the mix that works below for both engagement and conversions 👇 Email isn’t about shouting louder. It’s about connecting smarter. The brands that educate, personalize, and listen - win every time.   Credit for inspiration: Email Marketing Tips

Why Email Marketing Still Reigns Supreme in 2025 Social media trends change overnight, algorithms shift without warning — but email remains one of the most powerful and consistent tools in marketing. Email marketing isn’t just about inbox visibility — it’s about connection, personalization, and conversion. It allows brands to speak directly to their audience, nurture trust, and turn interest into loyalty. At Brand Alchemists, we transform simple campaigns into strategic communication systems. From The Golden Inbox — our specialized email strategy program — to full automation and content design, we help businesses craft messages that feel personal and perform powerfully. ✨ Because when done right, every email is more than a message — it’s an opportunity. #BrandAlchemists #EmailMarketing #DigitalStrategy #MarketingMagic #BrandGrowth #CreativeAgency

7 Email Marketing Hacks to Boost Open Rates Urgency - Use time-limited offers to spark action. Personalization - Address names & tailor content. FOMO - Highlight what they'll miss out on. Benefit-Driven - Focus on results, not features. Curiosity Gap - Tease with subject lines. Testimonial - Add social validation from customers. Social Proof - Show numbers, reviews & credibility.