Why You Shouldn't Overlook Meta Reels for Ad Reach

In September, Meta advertisers experienced 9 (!) different ad delivery disruption issues. What a lot of people don't know is why this happened: Every year Meta has an internal code freeze ahead of BFCM. Every product manager who's been working on something all year pushes their updates live ahead of this internal date…  This has a significant impact on intraday performance, particularly making it extremely hard to make real-time adjustments in the ad account. Really, this is exactly why you need to diversify beyond Meta. Your entire business can't depend on one platform's stability. TikTok is the most successful secondary paid social platform we've tested. Beyond obvious conversion benefits, we are seeing a serious halo impact associated with it that is positively impacting brands’ other channels. Now, if you’re going to test it, you can't just copy your Meta strategy. Here’s what we’ve found works best after scaling spend on it: 1. Use 7-day click, 1-day view attribution (longer than Meta due to search behavior). 2. Run ABO testing campaigns alongside Smart Performance campaigns (TikTok's version of Advantage Plus). 3. Prioritize Spark Ads from influencers - this is key. The more Spark posts you can enable from creators, the higher your success rate. If you want to see a brand doing a great job of executing on this right now, check out Ka'Chava. One look at their ad library shows they're clearly prioritizing whitelisting and Spark posts on both Meta and TikTok (very smart move). Anyway, if you have questions on whitelisting, Spark Ads, or TikTok execution, drop a comment and I’ll get back to you.

Meta just put a price tag on your attention. Big update from Meta (Facebook & Instagram): You now have two ways to use their apps 👇 → Pay £2.99/month — and see no ads at all → Use for free — and keep seeing personalized ads This might look like a simple toggle for users... But for advertisers and media buyers, it’s a massive shift. Because this could mean: → Fewer total ad placements (aka higher CPMs) → Smaller audiences for targeting → Or maybe,higher quality engagement from users who actually stay free Meta’s message is clear: Those who pay for privacy will step out of the ad ecosystem. Those who don’t — become even more valuable to it. So the real question is Would you pay to remove ads… or stay free and fuel the machine? The ad-free era isn’t killing advertising. It’s just forcing us to get better at earning attention.

Meta Ads are changing fast and most advertisers are still running 2022 strategies in a 2025 world. If your ROAS is dropping, your targeting costs are rising, or your “best creatives” suddenly stopped working... You’re not alone. Meta’s new Andromeda update has completely shifted how campaigns scale and perform. What’s Happening:- Meta no longer rewards over-segmentation or micro-targeting. It now rewards data quality + creative diversity. That means: ✔ Broad targeting works better than narrow audiences ✔ 8–12 creatives beat 2 “best ads” ✔ CAPI + Pixel setup now decide 60% of performance ✔ Scaling fast = killing ROAS; scaling smart = compounding results Example: Real Estate Industry:- One of my real estate clients scaled from ₹1.2L to ₹9.6L in monthly ad spend while cutting CPA by 38%, just by restructuring campaigns under Andromeda principles broad + clean + creative-led. The Outcome:- With the right structure, your ads can go from “random reach” to predictable profit. I break down the full strategy in this carousel 👉 If you want better ROAS and sustainable Meta scaling then DM me here or connect on WhatsApp for a strategy call. Let’s turn your Meta ads into a system that prints profit, not guesses.

🔥 The Silent Truth About Meta Ads 🔥 Here’s what most Meta ads gurus never talk about 👇 1️⃣ Your ad creative matters more than your budget. If your video or image doesn’t stop the scroll, even a $1000 daily budget won’t help. The first 3 seconds decide everything. 2️⃣ The best audience isn’t always “detailed targeting.” Meta’s algorithm is smarter than ever — sometimes a broad audience performs better than stacking 10 different interests. Let the data guide you, not guesswork. 3️⃣ Your first campaign won’t make you rich. Testing is part of the process. Every ad gives you insights — what people respond to, what doesn’t work, and how to make the next one better. 4️⃣ Low-cost clicks don’t mean quality results. A cheap CPC looks nice, but if those people never message or buy, it’s just wasted money. Focus on actions that bring real business. 5️⃣ Retargeting is where the real profit is. Most people don’t buy the first time they see your ad. Retarget them with reviews, discounts, or UGC — that’s where conversions happen. 💡Here’s the truth: The best Meta advertisers don’t just “run ads.” They understand humans — what catches attention, builds trust, and drives action. 👋 I’m Sami, a Meta Ads Expert helping D2C brands and coaching institutes scale their business with result-driven ad strategies that turn clicks into real customers. If this was helpful, hit “Follow” for more real tips and insights to make Meta ads actually work for your business — no hype, just experience. #metaads

What the %@*# Meta?? Meta quietly rolled out a feature that allows its AI to automatically edit your ad creatives. Not just headlines or minor tweaks but full blown visual changes. It can literally alter how products appear in your ads, adjust the characters, lighting, backgrounds, etc. even your top performing creatives are fair game. Even if you disable this, it can be reenabled and your ads can be adjusted. Look at what happened to one of True Classic's top ads... On top of that in the UK consumers can now OPT OUT of advertising all together. For the price of a coffee per month, consumers can be completely blocked from seeing your ads. Now more than ever its clear you need content as a way to reach consumers. Organic content from your own brand Partnerships with creators and influencers Posts from your customers. ANYTHING where people are making and sharing content about your brand. Absolutely critical to have content funnels in place for 2026

We get asked often about full ai generated real estate media. My answer is ai photo to video has some intrinsic failure points. Namely you don’t want ai imagining and creating what can’t be seen from a photo or video clip used as a prompt. Although Bryan Cano’s post is for an athleasure clothing brand what Meta’s ai did to his ad illustrates the risk and n real estate media perfectly: ai does not know what is really there or should be there and just makes stuff up. In the Meta produced ad below in addition to changing lots things from the source material it also missed 1/3 of the zipper in the middle of the jacket, it’s like extra fingers in an ai generated photo. Imagine a listing video adding a fireplace to room that isn’t there in real life?

Something big just changed on Facebook and Instagram ads, and most business owners don’t even know it yet. It’s called Andromeda. It’s Meta’s new artificial intelligence system that now controls how ads are shown to people. Before, you could get good results by choosing the right audience or tweaking your ad settings. Now, that approach doesn’t work the same anymore. Andromeda doesn’t just ask “who should see this ad?” It asks “which ad should this person see right now?” It studies people’s behavior in real time and decides what ad fits them best. So, if your ads all look or sound the same, Meta’s system will have nothing fresh to show people. Here’s what this means for you: ✅ Stop relying only on detailed targeting. ✅ Start creating different kinds of ads that talk to people in different ways. ✅ Use videos, images, stories, customer reviews, funny posts, and emotional messages. ✅ Refresh your content often, at least every 1 to 2 weeks. In this new update, your creative is your targeting. If you give the system variety, it can find more of the right customers for you. If you don’t, it will skip you and show someone else’s ad instead. This is the biggest change in Meta ads since iOS 14. If you learn how to work with it early, you’ll get better results while others are still confused.

🚨 META JUST CHANGED EVERYTHING. And 90% of advertisers haven't noticed yet. Meta’s new Andromeda Algorithm is now LIVE & it completely rewrites how Facebook & Instagram ads perform. If you’re still running ads like it’s 2022... You’re already playing from behind. ❌ The OLD Playbook (Stop This) Narrow interest targeting 10–20 fragmented ad sets Audience testing first, creative second Only 1–2 creatives running at once This era is over. ✅ The NEW ANDROMEDA PLAYBOOK (Do This) Broad targeting → Let Meta’s AI find buyers Consolidated structure → fewer campaigns, fewer ad sets 8–10+ creative variations → new angles, hooks, formats Trust the system → Andromeda optimizes through signals, not manual rules Meta no longer finds audiences. It selects the right creative for the right person at the right moment. 🔥 Why This Matters Your advantage is no longer your targeting strategy. It’s your creative variety. Creatives > Audiences Hooks > Interests Angles > Segments The brands winning in 2025? They’re the ones feeding the algorithm, not fighting it. 3 Things To Do This Week 1️⃣ Combine your ad sets — simplify structure 2️⃣ Produce 5–10 distinct concepts, not tiny variations 3️⃣ Remove restrictive targeting — go broad If you want the system to work, give it room. 💡 The Truth Your ads aren’t failing because: Your industry is “competitive” Your CPMs are “high” Your product is “niche” They’re failing because the strategy didn’t update when the platform did. Let’s scale smart. 🚀

🚀 Big shift in the Meta Ads world! Meta has officially rolled out Andromeda — a complete rebuild of its ad delivery system — and it’s changing the way we think about paid social. Here’s the quick rundown 👇 🎯 Targeting takes a back seat. The new system focuses less on “who you target” and more on “which creative resonates best.” 🎨 Creative variety is your new secret weapon. Different hooks, visuals, and formats give Meta’s AI the fuel it needs to find the right match for each user. ⚙️ Keep your setup simple. Fewer ad sets + broader audiences + more creatives = better performance signals. 📈 Data quality matters more than ever. If your pixel or CAPI setup isn’t clean, Andromeda won’t have the signals it needs to optimize. 💡The takeaway: We’re moving from manual control to creative intelligence. The best results will come to those who focus on great storytelling, data hygiene, and trust in automation. Excited to see how this shift reshapes paid social strategies in the coming months. #MetaAds hashtag #PaidSocial hashtag #PerformanceMarketing #DigitalMarketing #CreativeStrategy #Andromeda

Lately, I’ve been seeing a lot of posts about Meta’s new ad update, “Andromeda,” and how the buzz is about trying new creatives instead of focusing on new audiences. But honestly, isn’t this something we’ve been doing all along? People get bored. It’s human nature. That’s why new brands emerge every day, why new movies capture our attention, and why new social media platforms continue to rise. It’s not just Meta. It’s everywhere. The real takeaway for marketers is simple: keep innovating with your creatives and content styles. Whether it’s paid ads, organic marketing, SEO, social media, or performance marketing, trying something fresh matters. Every platform has its own nuances, so don’t just recycle the same content everywhere. Test new formats, new visuals, new messaging. Innovation doesn’t always mean reinventing the wheel, but it does mean staying relevant. People will tune in when you give them something new to engage with. So, the next time you plan a campaign, ask yourself: Am I giving my audience the same old thing, or am I surprising them in a way they can’t ignore? #metaupdate #facebookads #performancemarketing