Why AI-generated real estate media can go wrong

What the %@*# Meta?? Meta quietly rolled out a feature that allows its AI to automatically edit your ad creatives. Not just headlines or minor tweaks but full blown visual changes. It can literally alter how products appear in your ads, adjust the characters, lighting, backgrounds, etc. even your top performing creatives are fair game. Even if you disable this, it can be reenabled and your ads can be adjusted. Look at what happened to one of True Classic's top ads... On top of that in the UK consumers can now OPT OUT of advertising all together. For the price of a coffee per month, consumers can be completely blocked from seeing your ads. Now more than ever its clear you need content as a way to reach consumers. Organic content from your own brand Partnerships with creators and influencers Posts from your customers. ANYTHING where people are making and sharing content about your brand. Absolutely critical to have content funnels in place for 2026

Meta just put a price tag on your attention. Big update from Meta (Facebook & Instagram): You now have two ways to use their apps 👇 → Pay £2.99/month — and see no ads at all → Use for free — and keep seeing personalized ads This might look like a simple toggle for users... But for advertisers and media buyers, it’s a massive shift. Because this could mean: → Fewer total ad placements (aka higher CPMs) → Smaller audiences for targeting → Or maybe,higher quality engagement from users who actually stay free Meta’s message is clear: Those who pay for privacy will step out of the ad ecosystem. Those who don’t — become even more valuable to it. So the real question is Would you pay to remove ads… or stay free and fuel the machine? The ad-free era isn’t killing advertising. It’s just forcing us to get better at earning attention.

🚨 META JUST CHANGED EVERYTHING. And 90% of advertisers haven't noticed yet. Meta’s new Andromeda Algorithm is now LIVE & it completely rewrites how Facebook & Instagram ads perform. If you’re still running ads like it’s 2022... You’re already playing from behind. ❌ The OLD Playbook (Stop This) Narrow interest targeting 10–20 fragmented ad sets Audience testing first, creative second Only 1–2 creatives running at once This era is over. ✅ The NEW ANDROMEDA PLAYBOOK (Do This) Broad targeting → Let Meta’s AI find buyers Consolidated structure → fewer campaigns, fewer ad sets 8–10+ creative variations → new angles, hooks, formats Trust the system → Andromeda optimizes through signals, not manual rules Meta no longer finds audiences. It selects the right creative for the right person at the right moment. 🔥 Why This Matters Your advantage is no longer your targeting strategy. It’s your creative variety. Creatives > Audiences Hooks > Interests Angles > Segments The brands winning in 2025? They’re the ones feeding the algorithm, not fighting it. 3 Things To Do This Week 1️⃣ Combine your ad sets — simplify structure 2️⃣ Produce 5–10 distinct concepts, not tiny variations 3️⃣ Remove restrictive targeting — go broad If you want the system to work, give it room. 💡 The Truth Your ads aren’t failing because: Your industry is “competitive” Your CPMs are “high” Your product is “niche” They’re failing because the strategy didn’t update when the platform did. Let’s scale smart. 🚀

The Harsh Truth About Meta Ads in 2025 Everyone blames targeting or budget when Meta ads stop performing. But the real reason 90% of ads fail this year? It’s not your audience. It’s not your algorithm. It’s your creative fatigue. Meta’s algorithm can find buyers but it can’t fix a boring, overused creative. CPMs are rising. Attention spans are shrinking. Your ad has 2 seconds to prove it deserves a click. So if you’re not Testing 3–5 creatives per ad set Refreshing visuals every 10–14 days Using UGC-style storytelling instead of product spam You’re feeding the algorithm junk food and expecting muscle growth. Which creative format is performing best for you right now UGC, memes, testimonials, or story-style ads? If this hit home, repost it so more marketers stop blaming the algorithm and start fixing the creative.

If your Meta Ads have started feeling unpredictable lately, you’re not imagining it. Meta quietly rebuilt the system that decides which ads are shown to which people — and it has completely changed the rules of performance. The update is called Andromeda, and it’s Meta’s new personalized ads retrieval engine. In simple words, it’s the brain that decides who sees what. And it no longer listens to your targeting settings. It listens to your creative. Read Now “How to Win With Meta’s New Algorithm“ by Yeldho Varghese on Medium: https://lnkd.in/gFVRQqi2

okay, let's talk about Meta Andromeda 👀 It seems like everyone is right now. If you've been feeling like your Meta ads suddenly got harder to crack in the past few months, you're not imagining it. Meta's Andromeda update just completed its global rollout this month and it's changed the game. What is happening? Meta built a new engine that narrows down millions of ads to a few thousand before they even enter the auction. Translation? Your ads need to stand out BEFORE they get a chance to perform. Stacked interest targeting? Gone. Those perfectly segmented lookalike audiences? Not the move anymore. The old recommendation of maxing out at 6 ads per ad set? That limit disappeared. So what is actually going to work now? CREATIVE DIVERSITY is the new targeting. Multiple ad formats. Not just color swaps on Headlines. I mean genuinely different hooks, angles, and stories including UGC, founder stories, product demos, testimonials, comparisons; the whole spectrum. You want to have 8-15 creative variations in a single ad set. The craziest part? Some advertisers are seeing significantly more conversions at a lower cost just by consolidating their campaign structure and diversifying ad types. Same ads, same landing pages, just organized differently. Now is the time to put your energy into building a creative production system. The Meta AI now reads your images, videos, copy, even soundtrack choices, then matches each message to the right person at the right stage of the buying journey.

The biggest mistake brands make with Meta ads? They treat it like a slot machine instead of a strategy. They throw money in, pray for a miracle, and when nothing happens… they blame Meta. But here’s the truth Ads don’t fail because Meta is bad. Ads fail because the foundations are weak. Most brands don’t even know: Who they’re targeting, Why that audience should care, What message actually resonates, What creative style converts, What outcome they’re measuring for Meta ads can’t fix a weak offer. They can’t fix random creative. They can’t fix brand confusion. Paid ads don’t cover your flaws. They expose them. Get the offer right. Get the creative right. Get the targeting right. Then Meta stops being a gamble — and starts becoming a machine. as always More insights coming.

⚡ Incoming Meta Ads update! Meta’s just rolled out a new ad objective: interactions — meaning you can now tell the algorithm to focus specifically on comments, likes, saves and shares (rather than lumping everything under “engagement”). So what does that mean for you? You can finally be a bit more intentional. Want more conversations instead of passive views? Push for interactions. Want reach or traffic? Stick with video or link clicks. With overall engagement dipping across social, this could be a smart shift — but maybe don’t go all in just yet 😉 Here’s how we’d play it: 💬 Interaction campaigns – build relationships, spark chat, get people talking 🎥 Video campaigns – boost reach and awareness 🔗 Traffic campaigns – drive clicks and deeper consideration Smart, simple, strategic. Just how we like it. Do you have this update yet?

⚡ Incoming Meta Ads update! Meta’s just rolled out a new ad objective: interactions — meaning you can now tell the algorithm to focus specifically on comments, likes, saves and shares (rather than lumping everything under “engagement”). So what does that mean for you? You can finally be a bit more intentional. Want more conversations instead of passive views? Push for interactions. Want reach or traffic? Stick with video or link clicks. With overall engagement dipping across social, this could be a smart shift — but maybe don’t go all in just yet 😉 Here’s how we’d play it: 💬 Interaction campaigns – build relationships, spark chat, get people talking 🎥 Video campaigns – boost reach and awareness 🔗 Traffic campaigns – drive clicks and deeper consideration Smart, simple, strategic. Just how we like it. Do you have this update yet?

⚠️ The End of Facebook Ads As You Know It Many advertisers missed Meta’s biggest algorithm shift in years... Meta’s new Andromeda algorithm didn’t “tweak” ad delivery. It rebuilt the engine that retrieves, ranks, and serves ads across Facebook and Instagram. But most advertisers are still running campaigns like it’s 2021: • Over segmented audiences • Dozens of siloed ad sets • Targeting stacks on targeting stacks • Chasing minor bid tweaks That playbook no longer produces consistent results. Here’s what actually wins in the Andromeda era: 1. Creative signal strength Scale now comes from creative that speaks directly to user intent and pain points. Variation matters. Clear messaging matters. Winning ad strength matters more than targeting tricks. 2. Simple structures = strong signals Meta’s system performs best when accounts are cleaner, broader, and easier to learn from. Overly complex setups dilute signal density and stall learning. 3. Creative pods built for decision stages High-performing brands run distinct creative types, each tied to a different stage of the customer journey: • Face of brand or founder videos • UGC and social proof for trust • Disruptive hooks or motion for scroll stopping Not ten versions of the same angle. 4. Clean data signals only Weak match rates and broken tracking cut performance at the root. Server side tracking (CAPI and Consent Mode V2) is now mandatory for stable delivery and accurate optimization. Advertisers who adapt to this shift will scale. Those who don’t will blame rising CPMs when the real issue is weak signals and outdated structures. Adapt to the machine that exists today, not the playbook from yesterday. #metaads #facebookads #digitaladvertising #mediabuying #performancecreative #adstrategy #metaupdate #andro meda #paidmedia #growthmarketing #marketingstrategy