ATS-enabled Funnel Report terms and definitions

The LinkedIn Recruiter ATS-enabled Funnel Report provides visibility into your hiring funnel so you can see how LinkedIn members interacted with paid LinkedIn solutions prior to applying for your jobs. You can track data from the ATS bottom-of-funnel stages (from Applied to Hired), along with the Recruiter top-of-funnel stages (Aware, Engaged, and Considering).

The ATS-enabled Funnel Report is a monthly report. Updated metrics may take up to 72 hours to appear in the report, and the report includes data up to 2 years before the current date. All reports are in Universal Coordinated Time (UTC +0).

Funnel vs. Pipeline report

The ATS-enabled Funnel Report focuses on the entire candidate journey, from a candidate becoming aware of the opportunity all the way through being hired. The ATS-enabled Funnel Report provides data at the company level and gives a holistic view of candidate engagement on LinkedIn. Alternatively, the Pipeline report is designed to help you understand trends in your hiring process for candidates that have applied or have been sourced for a role, including analyzing conversion rates across stages for individual projects. Reporting filters only apply to matched members. This may result in discrepancies when comparing with your ATS data.

Date range filter

The Date range filter is available on the left pane. Using this filter, you can select the Type option to select a date range type:

Hiring stage date range: Tracks candidate activity when a candidate enters a specific hiring funnel stage within your selected date range.
Application date range: Tracks candidate activity only when a candidate applies to a job within your selected date range.

The Range option allows you to further specify custom start and end dates, tailoring your analysis precisely to the timeframe you need.

Benchmark filter

The default industry benchmark selector is the same industry categorization as listed on your company's LinkedIn Career Page. It displays the industry benchmark selector for your company's industry sector. You can select a different industry or company size using the Benchmark filter on the left pane.

Important to know

To comply with new requirements imposed by the Digital Markets Act (DMA), benchmarks no longer include Recruiter System Connect data from the European Economic Area or Switzerland.

Hiring funnel chart

The Hiring funnel chart helps you understand how people move through your hiring funnel. You can drill down into the data to see which products are driving the most influence, fastest conversion rates, and optimal hiring volume. Curious about how your stages map to LinkedIn's? The ATS-enabled Funnel Report displays raw ATS stage names in the tooltips in addition to standardized names. This means you'll see your own stage names in both the slide-outs and bottom stages of the Hiring funnel chart.

The comparison view appears if you’ve selected at least 1 Candidate function filter, 1 Seniority filter, and at least 1 additional filter in either Candidate function or Seniority.

Important to know

The hiring funnel takes into account the funnel stages a candidate progresses. In addition, the report fills in skipped ATS stages to ensure the integrity of the report. For example, if a candidate is added to the Hired stage directly from the Interviewed stage, the report will automatically add the candidate to the Offered stage. This feature is only enabled in the ATS-enabled Funnel Report and doesn’t impact any of the other available reports.

Metric trend chart

You now have access to the enhanced Metric trend chart, which helps you understand how a metric performs over time. This chart displays LinkedIn-influenced candidates alongside other candidates, allowing you to easily track changes across different time periods. Hovering over any data point reveals a detailed breakdown of Influenced Hires and other relevant metrics for a more comprehensive view of your recruiting funnel. You can switch the chart to display Total candidates or Conversion rate and filter by hiring stage (e.g., Aware, Engaged, Considering) as well as ATS stage, ensuring the data aligns with your specific needs. The updated tooltip also reflects the number of Influenced Hires based on the filters you select.

Here's a tip

When you click on the number of candidates in a stage, more details on the breakdown of Influenced Hires by product will slide in from the right side of the page.

Infer stages toggle

You'll find the Infer stages toggle under Data settings in the left pane. This feature controls if intermediate funnel stages are inferred. Inferring candidate stages may help the data better represent your hiring process. For example, if a candidate is noted in the Hiring stage but not in the Offered stage, enabling the Infer stages toggle will automatically infer the candidate's presence in the Offered stage. This prevents discrepancies, such as more hires than offers, which could undermine the reliability of metrics like the offer accept rate. Disabling Infer stages aligns your funnel report with your ATS data, allowing you to see only the stages represented in your ATS.

Recruiter top-of-funnel stages

Aware: These people are aware of your company. It’s calculated based on InMails received, LinkedIn Job impressions, Trending Employee Content views, Company Discovery ad views, Recruitment ad views, Sponsored Content views, Talent ad views, and Talent Intent views.
Engaged: These people have taken action to learn more about your company as an employer. It’s calculated based on InMails opened, LinkedIn Jobs views, Company Page Life and Job tab views, Work With Us clicks, Traffic Driver clicks, Overview Follower ad clicks, Company Discovery ad clicks, Recruitment ad clicks, Sponsored Content clicks, Talent ad clicks, Talent Intent clicks, Lead Generation Form views, and Company Post clicks in the Feed.
Considering: These people have taken action to signal interest in your company or a specific job at your company. They may or may not be an Applicant at this stage. It’s calculated based on InMails accepted, LinkedIn Job apply clicks, Talent Interest Pipeline module clicks, Follow clicks on the Company Page, Job Alert sign ups, and Lead Generation Form submissions.
Stage Conversion Rate: Number of candidates who moved into the next stage during the time frame / Number of candidates in the current stage during the time frame.
Company: The company with the job requisition posted.

ATS bottom-of-funnel stages

Important to know

The ATS-enabled report ingests data from your ATS integration. The ATS bottom-of-funnel stages will include all candidate sources, including those from outside of LinkedIn. This means the ATS stages may have more candidates than the top-of-funnel stages.

The ATS stages received via RSC go through the LinkedIn standardization process to fit into each of the following common bottom-of-funnel stages:

Applied: Person has submitted an application to the job (example ATS stage: Application, New Application, App Review…)
Screened: Person has been screened and forwarded to the next stage (example ATS stage: Screen, Phone Screen, Assessment…)
Interviewed: Person has interviewed in your team (example ATS stage: 1^st Interview, First round…)
Offered: Person has an offer for the job (example ATS stage: Offer, Offer accept…)
Hired: Person has accepted the offer

Number of candidates in stages by function: Compare up to 3 selections (such as Engineering, research, and sales) using the global filter.

View by: Select the setting you want to see the benchmarks for:

Number of candidates – shows you how many candidates passed through each stage of the hiring funnel, from Aware all the way through to Hired.
Conversion rate – shows you how efficiently candidates move through the hiring funnel. Note: Conversion rate is only available when selecting stages in the same group. To see conversion rates for LinkedIn stages or ATS stages, select 2 or more stages.

Show:

All stages
Multiple functions
ATS stages
- Show source breakdown (sourced, job postings, internal, career site, and referral).

Influenced hires

Influenced hires measures all of your company’s hires who had one or more of the following interactions prior to being hired:

Jobs: Candidate viewed a job or clicked Apply.
Recruiter: Candidate opened an InMail, candidate accepted or responded to an InMail, candidate opened or responded to a message after being surfaced in Recruiter, or candidate viewed the Recruiter's profile after being surfaced in Recruiter and receiving a message.
Employer Brand: Candidate viewed your Linkedin Employer Brand, followed your company, set a job alert, or interacted with your company posts.
Talent Media: Candidate clicked a Work with Us Ad, clicked a Recruitment Ad, engaged with a Sponsored Update, interacted with your viral feeds or other talent ads.

Here's a tip

The Funnel report breaks down the Influenced Hires data by source type and includes data from your ATS. The Influenced Hires metric won’t exceed the number of Total Hires.

Important to know

Once you enable Recruiter System Connect on your contract, Recruiter data for influenced hires will be synced/backfilled from your ATS for the last 2 years. This can vary by ATS.