Single image ad retargeting allows you to create an audience based on member accounts that engaged with your single image ad on LinkedIn.
When creating a single image ad audience, keep in mind:
- The total engagement metric won't correspond directly to the number of unique member accounts you reach. You'll see the estimated number of member accounts in your audience count when the audience is Ready.
- Your audience will need to match at least 300 member accounts to be used in your ad set targeting. To optimize your audience scale, consider selecting multiple ad sets and choosing a timeframe of 180 or 365 days.
To create a single image ad audience:
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Go to your ad account in Campaign Manager.
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Click Plan on the left menu and select Audiences.
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Click the Create audience
button, then select Matched Audience. -
Select Single Image, then click Next.
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Name your audience.
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Select how member accounts in the audience engaged with your ad.
- Any interaction with your ad - The sum of all social actions, clicks to Landing Pages, and clicks to LinkedIn Pages, both chargeable and free.
- Member accounts that performed chargeable clicks on your ad - Chargeable clicks are based on the objective that was selected.
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Choose the time range of when your audience engaged with your ad. You can select from 30, 60, 90, 180, or 365 days in the past.
- To create an audience from an ad, the ad doesn’t have to be active, but it must have performance metrics (for example, engagements).
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Select the checkbox next to the ad sets you’d like to retarget.
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Click Create.
Important to know
The size of Matched Audiences may be limited within the European Economic Area (EEA) and Switzerland. LinkedIn will only match members who opt-in to this feature in the consent interstitial or their ad settings. Learn more about best practices for audience targeting.