LinkedIn Ads click behaviors and chargeable clicks | Marketing Solutions Help

LinkedIn Ads click behaviors and chargeable clicks

Last updated: 4 days ago

There are various places within an ad where a user can click. The following factors determine if the click is chargeable or not:

Campaign or ad set objective
Bidding optimization goal and strategy selected for the campaign or ad set
Ad format
Where the user clicks within the ad format

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When you launch an ad campaign on LinkedIn, what you’re charged for is determined by your campaign or ad set’s optimization goal and bidding strategy, while the cost of your ads is determined by an online auction system.

How advertising cost and billing works
1. You create and launch an ad campaign.
  
  As you create your campaigns and ad sets, you’ll select optimization goals and bidding strategies that align with your marketing objectives. Together, the optimization goal and bidding strategy determine what the chargeable event is for your ads, such as impressions.
  You can also set a limit for how much your campaigns or ad sets can spend by setting budgets and schedules.
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When you create an advertising campaign in Campaign Manager, you can choose from bidding strategies that are aligned with your marketing objective. The bidding strategies available vary by the objective and ad format selected for your campaign or ad set.
Available bidding strategies include:
Maximum delivery (automated)
Cost cap
Manual bidding
If you choose cost cap or manual bidding, you can review bid suggestions.
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