Video views are calculated as the number of views with two or more continuous seconds of playback while the video is at least 50 percent on screen. The table provides the optimization goal, bidding strategy, and charged by information for a video views objective.
| Objective | Optimization goal | Bidding strategy | Charged by |
|---|---|---|---|
| Video views | Video views | Maximum delivery (Automated) | Impressions |
| Cost cap | Impressions | ||
| Manual bidding | Video views | ||
| Impressions | Manual bidding | Impressions | |
| Cost cap | Impressions |
When you select video views as your objective, there are no chargeable clicks. The clicks metric reported in Campaign Manager shows all clicks on the ad, which indicates engagement, not charges.
Here's a tip
When you select the video ad format for ad sets objectives other than video views, chargeable clicks might include clicks anywhere on the media (headline, CTA, or video). As a result, your creative’s destination URL opens and anchors the video to the top of the page, depending on the bid type selected for the campaign or ad set.
Learn more