After creating a new conversion, you can add it to an existing ad set to measure conversions for your ads. Conversions can’t be reported for ads displayed before the conversion was added to the ad set.
Here's a tip
For Accelerate ad sets, you can choose to add existing conversions or create new conversions when creating your ad set. Learn more about how to add conversions to your Accelerate ad set.
To add conversions to existing Classic ad sets:
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Go to your ad account in Campaign Manager.
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Click Advertise on the left menu.
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In the Campaigns tab, select the correct campaign name.
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In the Ad sets tab, move your cursor over the ad set name and click Edit.
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Scroll to the bottom of the page to the Conversion Tracking section.
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Select the checkbox next to the conversions you would like to add from the list.
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Click Save and exit if you don’t need to make any additional updates. Click Next to continue editing your ad set.
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