You can use company and contact targeting to build audience segments based on lists of companies and organizations or contact information. Company and contact lists are a part of LinkedIn’s Matched Audiences.
Download the CSV template before you upload your lists to Campaign Manager
Before you download and fill in your templates, we recommend that you read through the company and contact list information to help ensure a successful upload.
For more information on company and contact lists:
CSV template for company lists
Download this file to create a company list.
CSV template for contact lists
Download this file to create a contact list.
You can also access the template from Campaign Manager. To download the CSV template from Campaign Manager:
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Go to your ad account in Campaign Manager.
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Click Plan on the left menu and select Audiences.
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Click the Create audience button, then select Matched Audience.
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Select Company / Contact, then click Next.
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Click the List type dropdown menu, then select Company list or Contact list.
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Below Upload a list, click either Download the company list template or contact list template.
Results
After you’ve downloaded the template and added your information, you’ll need to upload the list into Campaign Manager.
Upload a list to Campaign Manager
To upload a company or contact list:
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Go to your ad account in Campaign Manager.
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Click Plan on the left menu and select Audiences.
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Click the Create audience button, then select Matched Audience.
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Select Company / Contact, then click Next.
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Name the audience, select the List type, and click Select list. You’ll be prompted to upload a saved file from your computer.
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Click Agree & Upload.
Once your company or contact list is uploaded and matched, you may select and include your list in your audience setup.
Here's a tip
If you select a company or contact list when creating your ad set audience, you can refine your audience by choosing additional targeting attributes, such as job function or seniority.
Related tasks
Learn more